Rashmi Sinha, SlideShare & Linkedin
Growth hackingGrowth hacking
is not sexyis not sexy

Growth curves “high and to the right” are sexy.
From Paul Graham

The growth hacker meme continues to grow.

Stop lookingStop looking
for afor a
superherosuperhero
growthgrowth
hacker tohacker to
solve yoursolve your
problems.problems.
Lesson 1

What on earth isWhat on earth is
growth hacking?growth hacking?
First build core product (thousands)
Next basic product-market fit (low millions)
Finally, bring more and more users (tens of millions)

Is growth hacking an art? A
science? Or a craft?

People canPeople can
learn to belearn to be
growthgrowth
hackers.hackers.

Growth hacking is a team sport.
You need a growth team.
Lesson 2

It’s a multi-displinaryIt’s a multi-displinary
team sportteam sport
It’s a multi-disciplinary team sport.
Team needs multiple strengths.

Build growthBuild growth
hacking DNAhacking DNA
into yourinto your
team(s).team(s).

Growth hacking is notGrowth hacking is not
fun work. Work can befun work. Work can be
annoying & tedious. Itsannoying & tedious. Its
not the juicy technicalnot the juicy technical
projects.projects.
Lesson 3

ExistentialExistential
crisis due tocrisis due to
growthgrowth
hacking:hacking:
“What am I“What am I
doing?”doing?”

It’s a multi-displinaryIt’s a multi-displinary
team sportteam sport
A growth team is sustainable.
Individuals move in and out. Motivated
by each other.

Search as a growthSearch as a growth
channel is effectivechannel is effective
but unpredictable.but unpredictable.
Lesson 4

For SlideShare, transcript text exposes
presentation text to search engines.

EmbedsEmbeds
Embeds are a win-win SEO strategy (win for user
and SlideShare)

SEO basedSEO based
growth is harder togrowth is harder to
feel in control of.feel in control of.

SEO philosophy: DoSEO philosophy: Do
good things forgood things for
users, and you willusers, and you will
get good results backget good results back
(most of the time).(most of the time).

You can grow like weed without much
funding.
Lesson 5

Focus onFocus on
your coreyour core
strengths.strengths.
Spend onSpend on
them.them.

Watch everyWatch every
dollar. Itsdollar. Its
easy toeasy to
waste onwaste on
activities withactivities with
no return.no return.

Viral growthViral growth
equally importantequally important
Have multiple legs for growth.
Investment in virality is as important.

DistributionDistribution
hacks: be aheadhacks: be ahead
of the curve. Youof the curve. You
can compensatecan compensate
for money withfor money with
creativity.creativity.

Biz Dev &Biz Dev &
traditionatraditiona
ll
marketingmarketing
can be acan be a
time sink.time sink.

Thanks!Thanks!
Find me:Find me:
http://www.slideshare.net/rashmihttp://www.slideshare.net/rashmi