1.
The Power of Media and
Information

2.
“Content is fire. Social
media is gasoline.” - Jay
Baer
MEDIA AND INFORMATION
HAS EMPOWERED PEOPLE
TO IMPROVE THEMSELVES
AND CREATE AN IMPACT
FOR THEIR SOCIETIES.

3.
CITIZEN JOURNALISM
•This sense of empowerment is much more heightened
these days with social media that is capable of making a
local news a viral sensation.
Other Definitions:
The gathering and reporting of news by people who are not trained as
professional journalists
The act in which a citizen, or group of citizens play an active role in
the process of collecting, reporting, analyzing and disseminating
news and information with the intention of providing independent,
reliable, accurate, wide-ranging and relevant information that is
required for democracy and development

4.
CITIZEN JOURNALISM
•The instance when the people, otherwise
known as the audience, employ the press
tools they have in their possession to inform
one another.
•defines a citizen watchdog as any citizen who
documents an injustice or other wrongdoing
and shares that evidence.

5.
IMPACT-DRIVEN JOURNALISM
Impact journalism, or solutions-oriented journalism,
is defined by the Solutions Journalism Network as «
rigorous and compelling reporting on responses to
social problems.

6.
Online shopping Phenomenon
Online shopping has become a popular
way of shopping for consumers. Also
known as E-commerce.

7.
•Let us set into Philippine context the power
of citizen journalism. Gather three different
news items posted by Filipino citizen
journalists from social media platforms that
went viral and were broadcast in any of the
major Philippine networks. If possible, include
a screenshot as an evidence.

8.
Tourism
•your choice of a travel destination highly depends on
the posts that you see in social media, and the more
“Instagrammable” or photogenic the place is, the more
you would be enticed to go there.
•Thanks to media, Whang-od’s presence became viral,
and more and more people came to see her.

9.
Now, here’s your task:
•What do you consider as your hometown?
Promote your hometown as a tourist
attraction. Use the best picture you can access
(either from your personal collection or from
other online sources) and explain why this
deserves to be visited.

10.
Vloggers are powerful media and
information advocates.
A. watchdog
B. tourism promoter
C. commerce influencer

11.
• ____________ 1 Will Dasovich, a Filipino-American vlogger, narrates
his experience of living in America during the pandemic.
____________ 2 Letisha Velasco from Pangasinan promotes
affordable cosmetic line in her make-over vlogs.
____________ 3 Andi Eigenmann and Philmar Alipayo vlog
about their simple life in Siargao through their channel “Happy
Islanders.”
____________ 4 Kiko Rustia posts content on where to buy
the most reasonably priced products in the Philippines.
____________ 5 Social media influencer Mimiyuuuh vlogs
about a trip while mentioning the clothes she brought from Lazada.

12.
____________ 6 Betina Carlos shares her recipe for red velvet
cakes together with its production cost.
____________ 7 Basel Manadil (The Hungry Syrian
Wanderer)posts positive reviews about the Philippines and aid
victims of natural disasters.
____________ 8 Nuseir Yassin (Nas Daily) from Israel explains
in one of his vlogs that the Philippines is his favorite country to visit.
____________ 9 American YouTube celebrity Carson Moody,
a.k.a. Bisayang Hilaw posted about a beautiful blue man-made
lagoon in Negros island.
____________ 10 DJ and vlogger Gandang Kara posted her
kidnap prank with Papa Jackson showcasing 88 Hot Spring Resort
in Pansol, Calamba, Laguna last October 26, 2020.

13.
agenda
INTRODUCTION
3
PRIMARY GOALS
4
AREAS OF GROWTH
5
TIMELINE
10
SUMMARY
13

14.
introduction
At Contoso, we empower organizations to
foster collaborative thinking to further drive
workplace innovation. By closing the loop
and leveraging agile frameworks, we help
business grow organically and foster a
consumer-first mindset.​
20XX presentation title 16

15.
primary goals

16.
quarterly performance
- 1.0 2.0 3.0 4.0 5.0 6.0
Q4
Q3
Q2
Q1
Series 1 Series 2
20XX presentation title 18

17.
areas of growth
B2B SUPPLY CHAIN ROI E-COMMERCE
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
20XX presentation title 19

18.
RICHARD BRANSON
“Business opportunities are like buses.
There's always another one coming.”
20XX presentation title 20

19.
meet our team
TAKUMA HAYASHI MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI
president chief executive officer chief operations
officer
vp marketing
20XX presentation title 21

20.
meet our extended team
TAKUMA HAYASHI MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI
president chief executive officer chief operations officer vp marketing
GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBINE KLINE
vp product SEO strategist product designer content developer

21.
plan for product launch
PLANNING synergize scalable e-commerce
MARKETING disseminate standardized metrics
DESIGN coordinate e-business applications
STRATEGY foster holistically superior methodologies
LAUNCH deploy strategic networks with compelling e-business needs
20XX presentation title 23

22.
timeline
SEP 20XX
synergize scalable e-commerce
NOV 20XX
disseminate standardized
metrics
JAN 20XX
coordinate e-business
applications
MAR 20XX
foster holistically superior
methodologies
MAY 20XX
deploy strategic networks with
compelling e-business needs

23.
areas of focus
B2B MARKET SCENARIOS
o Develop winning strategies to keep ahead of the
competition
o Capitalize on low-hanging fruit to identify a ballpark value
o Visualize customer directed convergence​
CLOUD-BASED OPPORTUNITIES
o Iterative approaches to corporate strategy
o Establish a management framework from the inside
20XX presentation title 25

24.
how we get there
ROI
o Envision multimedia-
based expertise and
cross-media growth
strategies
o Visualize quality
intellectual capital
o Engage worldwide
methodologies with
web-enabled
technologies
NICHE MARKETS
o Pursue scalable
customer service
through sustainable
strategies
o Engage top-line web
services with cutting-
edge deliverables
SUPPLY CHAINS
o Cultivate one-to-one
customer service with
robust ideas
o Maximize timely
deliverables for real-
time schemas
20XX presentation title 26

25.
summary
At Contoso, we believe in giving 110%. By
using our next-generation data
architecture, we help organizations virtually
manage agile workflows. We thrive
because of our market knowledge and
great team behind our product. As our
CEO says, "Efficiencies will come from
proactively transforming how we do
business."​
20XX presentation title 27

26.
thank you
mirjam nilsson
mirjam@contoso.com
www.contoso.com