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Texas

  1. 1. T E X A S S E R V I Ç O S A L I M E N T A R E S
  2. 2. PROJETO DE MARCA ALIMENTAR, SENDO QUE A PRINCIPAL CARACTERÍSTICA DOB U S I N E S S EMPREENDIMENTO É SEU PONTO DE VENDA ITINERANTE. NESTE SENTIDO, SERÃO PREPARADOS E VENDIDOS ALIMENTOS EM LOCAIS COM GRANDE CONCENTRAÇÃO DE PÚBLICO, COMO FEIRAS, SHOWS E GRANDES EVENTOS.
  3. 3. O TEXAS É UM DOS 50 ESTADOS DOS ESTADOS UNIDOS, LOCALIZADO NA REGIÃOA M A R C A SUDOESTE DO PAÍS. TEXAS TAMBÉM É CHAMADO DE LONE STAR STATE, POR CAUSA DA ESTRELA SOLITÁRIA NA BANDEIRA. A PALAVRA TEXAS DERIVA DE UMA PALAVRA INDÍGENA: TEJAS, QUE SIGNIFICA “AMIGOS”.
  4. 4. A MARCA BUSCA SINTETIZAR CARACTERÍSTICAS ALIMENTARES,J U S T I F I C A T I VA ASSIM COMO TRANSMITIR ASPECTOS DA CULTURA TEXANA. DESTA FORMA, APRESENTAM-SE FORMAS QUE REMETEM À ESTES TEMAS,SENDO APRESENTADOS A SEGUIR, JUNTAMENTE COM A MARCA PROPOSTA.
  5. 5. E L E M E N T O SD A M A R C A
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  7. 7. Como trata-se de um Desenho icônico,configurado pela semelhança, esta sedá referente tanto à um prato- temaalimentar, quanto o sol do deserto doTexas.
  8. 8. Desenho com base na semelhança,referindo-se tanto à um garfo- temaalimentar, quanto um cactus dodeserto do Texas.
  9. 9. A popularmente conhecidaEstrela solitária, referindo-se aoelemento símbolo da bandeiratexana.
  10. 10. P A D R Ã OC R O M Á T I C O0c 100m 100y 0k0c 100m 100y 10k75c 0m 100y 0k
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  13. 13. A P L I C A Ç Õ E S V E R T I C A LE H O R I Z O N T A L 5 cm 5 cm2,5 cm 2,5 cm
  14. 14. A P L I C A Ç Õ E ST O N S D E C I N Z A 5 cm 5 cm2,5 cm 2,5 cm
  15. 15. A P L I C A Ç Õ E SU M A C O R 5 cm 5 cm2,5 cm 2,5 cm
  16. 16. A P L I C A Ç Õ E SN E G A T I V O 5 cm 5 cm2,5 cm 2,5 cm
  17. 17. A P L I C A Ç Õ E SN E G A T I V O 5 cm 5 cm2,5 cm 2,5 cm
  18. 18. A P L I C A Ç Õ E SD A M A R C A
  19. 19. A P L I C A Ç Õ E SP A C K
  20. 20. A P L I C A Ç Õ E SU N I F O R M EM O D E L O PA D R Ã O
  21. 21. A P L I C A Ç Õ E SU N I F O R M EMODELO COUNTRY
  22. 22. A P L I C A Ç Õ E SÔ N I B U S
  23. 23. A P L I C A Ç Õ E SÔ N I B U S
  24. 24. A P L I C A Ç Õ E SÔ N I B U S
  25. 25. A P L I C A Ç Õ E SÔ N I B U S
  26. 26. A P L I C A Ç Õ E SÔ N I B U S

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