2. March 23, 2010 Humber College North Campus 205 Humber College Blvd. Toronto, Ontario ATTN: Alice Salamon and Chris Shimoji RE: Alcohol Awareness Event The following proposal details the outline of the “Psychedelic Trip”, the means of transportation for students from Lakeshore campus to North Campus in regards to the alcohol awareness event scheduled for April 15, 2010. The event planning class within Humber College’s post-graduate certificate program in Public Relations is pleased to present a proposal in support of Humber’s annual alcohol awareness day. We will provide project management and event execution in order to educate students, faculty and staff on how to have a safe and healthy summer. The public relations students are highly enthusiastic about hosting a “cottage getaway” themed event and look forward to your feedback regarding our initial ideas. Thank you for providing us with this excellent learning opportunity. We are confident that we can create a positive, fun and educational event. The excitement is building and we anticipate a very successful event. Sincerely, Public Relations Certificate Students Event Planning and Management PRC 140
3. Background The purpose behind The Psychedelic Trip is to initialize the foundation for alcohol awareness and foster an atmosphere that supports responsible and educated decisions involving alcohol intake. The Psychedelic Trip will be aimed to promote Responsible drinking and actions while engaging in such an activity for Humber College students.
4. Objective To encourage an environment that induces the mentality of awareness and responsibility for those who wish to engage in alcohol-related activities.
5. Target Audience(s) Humber College Lakeshore students Humber College PR faculty Humber College PR Cert. 2 students All the cool, calm, collected
6. Theme/Slogan Theme: The Psychedelic Trip Slogan: “Ride on the magic school bus” Playing on the name of the bus, The Psychedelic Trip also coincides with the “campfire tune” aspect of the North Cottage Getaway
7. Venue/Location Location: The students will board the Magic Bus near the William’s Pub at Lakeshore Campus (major intersection: Kipling & Lakeshore) The bus will then transfer students from Humber Lakeshore to the Humber North Campus This location is the middle ground between the east and west lakeshore campus. It is a well-known location, therefore, students will be able to find the bus quickly and easily
8. Event Plan/Marketing & Promotion In order to maximize the number of passengers on the Magic Bus, there will be: posters placed across various buildings around Lakeshore Campus a “residence blitz” conducted the day before the alcohol awareness event Word-of-mouth tactics to promote that there will be transportation provided to-and-from this event (free of charge) [ie. Promote at LinX event?]
9. Groovy Baby (Logistics) “Décor”: Flower leis Entertainment: Themed playlist of psychedelic pop artists
11. Budget $350 This is to be divided between the total bus costs (Period: 11:50 a.m – 2 p.m) Marketing/promotion materials (posters, leis) Food & beverage (skittles, ‘Smores)
