1.
Enterprise Social Strategies
Make Your Social Intranet a Success
Information Worker Consultant, Project
Director and Team Leader at Raona, with a
huge expertise leading projects based on
SharePoint technologies, since 2001 version.
David Bernal
davidbernalmanero
DavidBernalMa
David.Bernal@raona.com

2.
• Do I really need a Social Intranet?
• Who should run the social intranet inside my
organization?
• Best practices and policies to a broad adoption?

3.
Concepts
Social
• a social relation or social
interaction is any
relationship between two or
more individuals
Communication
• communicative action is
cooperative action
undertaken by individuals
based upon mutual
deliberation and
argumentation

4.
Social Media

5.
False Friends
Don’t panic!!!
Social Business Collaboration enables
companies to use social computing
interactions to exchange thoughts
and ideas in a way that is integrated
with business processes

6.
Fashion vs Trend
Fashion don’t always
fit with your needs,
vision and strategy
A Trend is a way, a path in
which you set the
foundation for growth of
your company

7.
Social Business
Microsoft
SharePoint video

8.
Social Business
CEO
MKT
& Comm
Community
Manager
Sales
RRHH
Project
Manager
From
different
points of
view

9.
Social Business
Marketing
I would like to have direct
feedback from Sales Force
to improve my campaigns.
I would like to know what
our customers think about
our products

10.
Social Business
Sales
I would like to have an
space to share and argue
about sales with my sales
team.
We can help each other a
lot.

11.
Social Business
Project
Management
I would like to collaborate
easily with my team to share
the day to day project

12.
Social Business
Community
Manager
I would like to share with my
clients the lastest news of
my entreprise

13.
Social Business
Human
Resources
I would like to know who are
the key persons on my
Enterprise for each
knowledge área
I would like to discover all
my mates talent

14.
Social Business
CEO
I want a Enterprise aligned
under a common vision,
where information flows in a
flexible way without

15.
Social Business
Pains

16.
Social Business
Collaboration Efectiveness

17.
Performance Comparison
Social Business

18.
Social Business
“The true value of an
enterprise social network is
not reflected in the
measurable data that is
presented to you in a
dashboard, but rather in its
ability to strengthen the
informal social network that
creates interactions and
fosters the completion of
work inside your company.”
CMS Wire - The Enterprise Social Networking Data Party is Over

19.
Social Business

20.
Social Business
Use Case
Use Case
Use Cases
Organization’s
mission / vision
/ values /
strategy
Use Cases Definition

21.
Social Business
Use Cases Definition
Topic Welcome new employee
Current Situation Mail or informal conversations
Solution Post on social network and link to new employee CV.
Give new employee acces to wellcome documentation
Benefit Less emails, historify new employees, better integration
Metrics Welcome survey
Responsible Human Resources

22.
Social Business
Use Cases Definition

23.
Social Business
Use Cases Definition
Topic Sessions 1 to many
Current Situation Mailbox suggestions
Solution Program live sessions “Ask your CEO”
Benefit Encourage direct contact betweeen employees, flatten
hierarchy and breaking geographical barriers
Metrics # Topics and replies received. Causes treated. Survey
attendees
Responsible Human Resources / Business Technology

24.
Social Business
Use Cases Definition

25.
Social Business
Use Cases Definition
Topic Search for talent through collaborative
environment profiles
Current Situation Popular knowledge
Solution Enhance the personal profile and ask their owners to
enter their professional knowledge and qualifications
Benefit Promotion of the most active employees in an asset.
Pride of being part active of the corporation. Feeling of
belonging
Metrics % People with full profile in the collaborative
environment.
# Queries resolved by experts in social network
Responsible Human Resources / Business Technology

26.
Social Business

27.
Social Business

28.
Social Business
Capture business value
Business
Value
People are talking
about Sales and this
has increased revenue
by X% this quarter
People are
talking about
Sales
People are
talking

29.
Social Business
Evaluate your network maturity

30.
Social Business Project
Manager
Business
Owner
Comm
Manager
Exec
Leader
Group
Leaders
Power
Users
Ed Lead
Comm
Lead
HR
Leader
Tec
Specialist
• Role definition
• Competencies definition
• Effort definition
Avoid role duplication !!!
Define your roles

31.
Social Business
Toomuchinformation!!!!

32.
Social Business

33.
Social Business
Message Source & Target
Channel
Corporate News
New Employee
Press clippings
IT Alert
New Report
Suggestion
…
Choose as many channels as you need
Choose your channel

34.
Social Business

35.
Social Business
Socialize your processes

36.
Social Business
Next coming…

37.
Social Business
Next coming…

38.
Social Business
Next coming…

39.
Social Business
Conclusions
Social Business is a way to increase productivity and
relationship between your employees
Define roles and competencies for people involved in the
development of your Social Business Network
Define Use Cases setting quantitave or qualitative metrics

40.
Social Business
Conclusions
Evangelize socialization from the top of the company to
the bottom. Locate your allies
Avoid dying from its success. Filter, organise and present
content to employees to increase productivity
Social Business is not future, is present and is growing more and
more each day

41.
GRÀCIES