A good example was the provoking presentation by Cain Ransbottyn (@ransbottyn), famous in Belgium because his life is a ‘soap on social media’ which is well sponsored using product placement. With 85,000 followers on Twitter he is sure that each message he ‘dumps’ there is picked up one way or the other – and it doesn’t matter what way! His lifestyle is covered by his activities in social media, which usually are well planned and analysed. Of course there are many tricks and it is up to you if you like to use ‘white hat’ or ‘black hat’…
2. @ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?
- Let me google that for you!
- From outcast to millionaire!
- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd
- to a pimp
- getting the attention, being a cowboy and a whore
- to become a publisher & claim Robin Hood-status
- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
3. @ransbottyn on twitter?
The Social Guy!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
4. facebook.com/ransbottyn
facebook.com/CainRansbottyn
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
5. LinkedIn.com/in/ransbottyn
The Network Guy!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
6. ransbottyn.com
The Product Placer!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
7. I drive too fast?
The Marketing Guy!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
8. Me and my BMW M5?
The Cowboy!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
9. Babes in a datacenter?
The Nerd!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
10. Body Hacker? Cain.be?
The Role Model!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
11. SlideShare.net/ransbottyn
The Evangelist!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
12. Customer loyalty?
The Pimp!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you! by @ransbottyn
13. @ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?
- Let me google that for you!
- From outcast to millionaire!
- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd
- to a pimp
- getting the attention, being a cowboy and a whore
- to become a publisher & claim Robin Hood-status
- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
14. How it used to be: revenge of the nerds?
Nerds became millionaires!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
From outcast to millionaire! by @ransbottyn
15. How it is today: the outcasts are taking over?
arrogant & selfish pricks will become the new millionaires!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
From outcast to millionaire! by @ransbottyn
16. @ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?
- Let me google that for you!
- From outcast to millionaire!
- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd
- to a pimp
- getting the attention, being a cowboy and a whore
- to become a publisher & claim Robin Hood-status
- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
17. RealROOT (1998) ?
Pan-europe internet network company providing
co-location services to high-traffic ranked websites!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
18. @ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?
- Let me google that for you!
- From outcast to millionaire!
- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd
- to a pimp
- getting the attention, being a cowboy and a whore
- to become a publisher & claim Robin Hood-status
- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
19. Thisislive.com (2003) ?
My first steps in “the online adult entertainment”!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
20. Talking about “bad reputation management”?
But a lot of visitors though... The start of guerilla marketing!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
21. @ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?
- Let me google that for you!
- From outcast to millionaire!
- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd
- to a pimp
- getting the attention, being a cowboy and a whore
- to become a publisher & claim Robin Hood-status
- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
22. Zattevrienden.be (2005) ?
Running number one entertainment website in Belgium!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
23. How can you get the attention?
Let’s blend a brand new iPhone 3G!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
24. @ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?
- Let me google that for you!
- From outcast to millionaire!
- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd
- to a pimp
- getting the attention, being a cowboy and a whore
- to become a publisher & claim Robin Hood-status
- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
25. ZatteVrienden sold to
ThinkMedia (2009) ?
Clint.be was born!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
26. @ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?
- Let me google that for you!
- From outcast to millionaire!
- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd
- to a pimp
- getting the attention, being a cowboy and a whore
- to become a publisher & claim Robin Hood-status
- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
27. The Other Agency to the rescue (2012) ?
Featured on SlideShare Homepage!
Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
28. @ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
- #SocialWeightExperiment - cain.be
- "Zwarte Piet"
- Let’s fake Emmanuel Rottey!
- #GoForZero Guerilla-marketing!
- Let’s buy some followers... or bribe them!
- Lidl Experiment
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
29. The Old Me?
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be by @ransbottyn
30. The New Me!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be by @ransbottyn
31. What’s so Social about the Weight?
Public Accountability!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be by @ransbottyn
32. Sharing is caring?
Food Photography as weight loss program!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be by @ransbottyn
33. @ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
- #SocialWeightExperiment - cain.be
- "Zwarte Piet"
- Let’s fake Emmanuel Rottey!
- #GoForZero Guerilla-marketing!
- Let’s buy some followers... or bribe them!
- Lidl Experiment
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
34. How to lose 1661 followers in an hour?
Publish a racist Tweet!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
“zwarte piet” by @ransbottyn
35. @ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
- #SocialWeightExperiment - cain.be
- "Zwarte Piet"
- Let’s fake Emmanuel Rottey!
- #GoForZero Guerilla-marketing!
- Let’s buy some followers... or bribe them!
- Lidl Experiment
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
36. How to gain 400 followers in less then an hour?
Pretend to be a popular news anchor!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let’s fake Emmanuel Rottey! by @ransbottyn
37. @ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
- #SocialWeightExperiment - cain.be
- "Zwarte Piet"
- Let’s fake Emmanuel Rottey!
- #GoForZero Guerilla-marketing!
- Let’s buy some followers... or bribe them!
- Lidl Experiment
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
38. From speeding to a marketing campaign?
Guerilla Marketing!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
#GoForZero Guerilla-marketing! by @ransbottyn
39. @ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
- #SocialWeightExperiment - cain.be
- "Zwarte Piet"
- Let’s fake Emmanuel Rottey!
- #GoForZero Guerilla-marketing!
- Let’s buy some followers... or bribe them!
- Lidl Experiment
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
40. How to get new followers?
Send them flowers!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Let’s buy some followers... or bribe them! by @ransbottyn
41. @ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
- #SocialWeightExperiment - cain.be
- "Zwarte Piet"
- Let’s fake Emmanuel Rottey!
- #GoForZero Guerilla-marketing!
- Let’s buy some followers... or bribe them!
- Lidl Experiment
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
42. If a brand promises you food in return for a hashtag?
Abuse your twitter power...
and boost it from 500 to 10000 packages!
Which Experiments? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
#Lidl Experiment by @ransbottyn
43. @ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
Bonus: keywords chosen by the audience in real-time!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
44. @ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!
- From Zero… (Cowboy Cain / Robin Hood)
- ...To Hero (Social Media Evangelist)
- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
45. There is no digital privacy?
Only physical privacy remains... or let’s hope so!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
46. You put your life online?
Once you leave high school, your privacy ends!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
47. Telecom data Fail!
All huge telecom operators are selling your data
to marketeers as a service!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
48. Exif data Fail?
Most of public pictures still contain geolocation data!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
49. Facebook Tagging Fail?
If you like it or not,
but you will be tagged by your friends eventually!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
50. People share everything?
Even when they had sex!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
51. If we can’t stop it?
We use it in our benefit!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
52. My life is public?
I share everything on my Social Media Timeline!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers! by @ransbottyn
53. @ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!
- From Zero… (Cowboy Cain / Robin Hood)
- ...To Hero (Social Media Evangelist)
- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
54. Where to start?
Act like a real cowboy, buy them...
Become a Robin Hood, bribe them!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
From Zero… (Cowboy Cain / Robin Hood) by @ransbottyn
55. @ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!
- From Zero… (Cowboy Cain / Robin Hood)
- ...To Hero (Social Media Evangelist)
- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
56. But you can’t buy respect?
Shock, Impress, Inspire, Engage... and Convince!
Claim your respect!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
...To Hero (Social Media Evangelist) by @ransbottyn
57. @ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!
- From Zero… (Cowboy Cain / Robin Hood)
- ...To Hero (Social Media Evangelist)
- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
58. SocMed Conversation Management is a full time job?
Use the right tools on the right time!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd! by @ransbottyn
59. Nerd Alert: “How to get 25+ followers in your car?”
Step 1: Look for a Trending Topic and Tweet about it!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd! by @ransbottyn
60. Nerd Alert: “How to get 25+ followers in your car?”
Step 2: Follow a few talking about the topic!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd! by @ransbottyn
61. Nerd Alert: “How to get 25+ followers in your car?”
Step 3: you have your
followers,
but watch the road!
What about Social Media? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd! by @ransbottyn
62. @ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!
- Need Eyeballs! New publishers needed!
- How it works now!
- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
63. Banner Ads on websites are dead?
Advertising formats as we know them are blind spots...
People no longer click on it!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise! by @ransbottyn
64. CPM Ad prices are dropping - Where's the money?
Media Agencies need an extra revenue stream!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise! by @ransbottyn
65. Agencies cannot make enough margin by selling
Facebook Ads or Promoted Tweets?
No longer viable business and too low margin (<15%) !
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise! by @ransbottyn
66. Agencies need to come up with something new?
Product Placement on The Social Timeline!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise! by @ransbottyn
67. Agencies also have to find new publishers?
Agencies will become Social Media Content Brokers
The new website: Social Media Profiles and Fan Pages!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise! by @ransbottyn
68. @ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!
- Need Eyeballs! New publishers needed!
- How it works now!
- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
69. Everyone will be a publisher?
You just need a lot of eyeballs!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Need Eyeballs! New publishers needed! by @ransbottyn
70. @ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!
- Need Eyeballs! New publishers needed!
- How it works now!
- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
71. Everyone knows Product Placement on TV?
Nobody realises product placement
is possible on Social Media!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
72. Social Media Product Placement has been done before?
by Kim Kardashian and Paris Hilton!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
73. Right column are the ads?
Left column is authenticity!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
74. Social Media Marketing in 2013 will be?
About contributors!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
75. Social Media Marketing in 2013 will be?
About influencers!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
76. Social Media Marketing in 2013 will be?
About ambassadors!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
77. Brands will spend less money in "classic" ads?
They will go for advertorials:
opinion & thought leadership, the ambassadors!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
78. What are the pros of #SocMedPP?
- Authenticity
- Same message, different package
- Tone of Voice
- Peers trustworthy
- Relevance
- Subtlety (non commercial power)
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
79. What are the cons of #SocMedPP?
- Credibility risk for the brand & wrong association
- Liability
- Authenticity fail
(if you don't believe it, don't post it!)
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How it works now! by @ransbottyn
80. @ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- The Old Marketing 2.0!
- Problems in agency paradise!
- Need Eyeballs! New publishers needed!
- How it works now!
- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
by @ransbottyn
81. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
82. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
83. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
84. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
85. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
86. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
87. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
88. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
89. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
90. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
91. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
92. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
93. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
94. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
95. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
96. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
97. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
98. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
99. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
100. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
101. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
102. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
103. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
104. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
105. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
106. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
107. My presentation is almost finished...
time to go to bed... in my sponsored Hotel?
Step 1: you look at booking.com for the best review!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
108. Step 2: you give a call to the 2nd best hotel
for their best price!
You ask for the Marketing Respresentative
... and ask for a discount in return for visibility!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
109. Step 3: you email the 2nd best hotel to explain the
#SocMedPP-deal and ask for confirmation!
And forward the discounted offer to your preferred hotel!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
110. Step 4: tweet your next meeting you will be a little later
And get a confirmation of the preferred hotel you can stay
for free because you used their competition as leverage!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
111. Step 5: deliver & give the brand their promised exposure!
This is how to get your suite for free in 15 minutes!
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
112. Before we finish...
What about a last Sales Pitch?
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
113. @Efteling? Product Placement?
Title Text
Title Text
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
114. @Efteling? Product Placement?
What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it! by @ransbottyn
115. I need the followers, so contact me!
@ransbottyn blog.ransbottyn.com
fb.com/ransbottyn about.me/ransbottyn
fb.com/CainRansbottyn storify.com/ransbottyn
instagram.com/ransbottyn slideshare.net/ransbottyn
linkedin.com/in/ransbottyn foursquare.com/ransbottyn
cain@ransbottyn.com
Q&A? @ransbottyn's Experiment: Social Media Product Placement
From Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
Shoot! by @ransbottyn