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@ransbottyn's Experiment: Social Media Product Placement
                                             From Zero to Hero…
                     @SMC040 - Editie februari 2013 – Influencer marketing
@ransbottyn's Experiment: Social Media Product Placement

   I) Who's @ransbottyn?
          - Let me google that for you!
          - From outcast to millionaire!
          - My CV @ LinkedIn.com/in/ransbottyn
             - from a nerd
             - to a pimp
             - getting the attention, being a cowboy and a whore
             - to become a publisher & claim Robin Hood-status
             - to end up as a Social Media Evangelist
                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
@ransbottyn on twitter?




                                  The Social Guy!

Who's @ransbottyn?                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                            by @ransbottyn
facebook.com/ransbottyn
                              facebook.com/CainRansbottyn




Who's @ransbottyn?                     @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                              by @ransbottyn
LinkedIn.com/in/ransbottyn




                                 The Network Guy!
Who's @ransbottyn?                    @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                             by @ransbottyn
ransbottyn.com




                              The Product Placer!
Who's @ransbottyn?                 @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                          by @ransbottyn
I drive too fast?




                              The Marketing Guy!
Who's @ransbottyn?                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                        From Zero to Hero…
                                                         @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                           by @ransbottyn
Me and my BMW M5?




                                  The Cowboy!
Who's @ransbottyn?                 @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                          by @ransbottyn
Babes in a datacenter?




                                     The Nerd!
Who's @ransbottyn?                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                        From Zero to Hero…
                                                         @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                           by @ransbottyn
Body Hacker? Cain.be?




                                  The Role Model!
Who's @ransbottyn?                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                        From Zero to Hero…
                                                         @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                           by @ransbottyn
SlideShare.net/ransbottyn




                                    The Evangelist!
Who's @ransbottyn?                    @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                             by @ransbottyn
Customer loyalty?




                                   The Pimp!
Who's @ransbottyn?                @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
Let me google that for you!                                                         by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   I) Who's @ransbottyn?
          - Let me google that for you!
          - From outcast to millionaire!
          - My CV @ LinkedIn.com/in/ransbottyn
             - from a nerd
             - to a pimp
             - getting the attention, being a cowboy and a whore
             - to become a publisher & claim Robin Hood-status
             - to end up as a Social Media Evangelist
                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
How it used to be: revenge of the nerds?




                           Nerds became millionaires!
Who's @ransbottyn?                        @ransbottyn's Experiment: Social Media Product Placement
                                                                                              From Zero to Hero…
                                                               @SMC040 - Editie februari 2013 – Influencer marketing
From outcast to millionaire!                                                                by @ransbottyn
How it is today: the outcasts are taking over?




       arrogant & selfish pricks will become the new millionaires!
Who's @ransbottyn?                     @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
From outcast to millionaire!                                                             by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   I) Who's @ransbottyn?
          - Let me google that for you!
          - From outcast to millionaire!
          - My CV @ LinkedIn.com/in/ransbottyn
             - from a nerd
             - to a pimp
             - getting the attention, being a cowboy and a whore
             - to become a publisher & claim Robin Hood-status
             - to end up as a Social Media Evangelist
                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
RealROOT (1998) ?




         Pan-europe internet network company providing
        co-location services to high-traffic ranked websites!
Who's @ransbottyn?                      @ransbottyn's Experiment: Social Media Product Placement
                                                                                            From Zero to Hero…
                                                             @SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn                                                        by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   I) Who's @ransbottyn?
          - Let me google that for you!
          - From outcast to millionaire!
          - My CV @ LinkedIn.com/in/ransbottyn
             - from a nerd
             - to a pimp
             - getting the attention, being a cowboy and a whore
             - to become a publisher & claim Robin Hood-status
             - to end up as a Social Media Evangelist
                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
Thisislive.com (2003) ?




         My first steps in “the online adult entertainment”!
Who's @ransbottyn?                       @ransbottyn's Experiment: Social Media Product Placement
                                                                                             From Zero to Hero…
                                                              @SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn                                                         by @ransbottyn
Talking about “bad reputation management”?




     But a lot of visitors though... The start of guerilla marketing!
Who's @ransbottyn?                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn                                                     by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   I) Who's @ransbottyn?
          - Let me google that for you!
          - From outcast to millionaire!
          - My CV @ LinkedIn.com/in/ransbottyn
             - from a nerd
             - to a pimp
             - getting the attention, being a cowboy and a whore
             - to become a publisher & claim Robin Hood-status
             - to end up as a Social Media Evangelist
                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
Zattevrienden.be (2005) ?




     Running number one entertainment website in Belgium!
Who's @ransbottyn?                     @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn                                                       by @ransbottyn
How can you get the attention?




                   Let’s blend a brand new iPhone 3G!
Who's @ransbottyn?                     @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn                                                       by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   I) Who's @ransbottyn?
          - Let me google that for you!
          - From outcast to millionaire!
          - My CV @ LinkedIn.com/in/ransbottyn
             - from a nerd
             - to a pimp
             - getting the attention, being a cowboy and a whore
             - to become a publisher & claim Robin Hood-status
             - to end up as a Social Media Evangelist
                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
ZatteVrienden sold to
                                      ThinkMedia (2009) ?




                                                             Clint.be was born!

Who's @ransbottyn?                       @ransbottyn's Experiment: Social Media Product Placement
                                                                                             From Zero to Hero…
                                                              @SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn                                                         by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   I) Who's @ransbottyn?
          - Let me google that for you!
          - From outcast to millionaire!
          - My CV @ LinkedIn.com/in/ransbottyn
             - from a nerd
             - to a pimp
             - getting the attention, being a cowboy and a whore
             - to become a publisher & claim Robin Hood-status
             - to end up as a Social Media Evangelist
                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
The Other Agency to the rescue (2012) ?




                   Featured on SlideShare Homepage!
Who's @ransbottyn?                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
My CV @ LinkedIn.com/in/ransbottyn                                                     by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   II) Which Experiments?
          - #SocialWeightExperiment - cain.be
          - "Zwarte Piet"
          - Let’s fake Emmanuel Rottey!
          - #GoForZero Guerilla-marketing!
          - Let’s buy some followers... or bribe them!
          - Lidl Experiment


                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
The Old Me?




Which Experiments?                          @ransbottyn's Experiment: Social Media Product Placement
                                                                                                From Zero to Hero…
                                                                 @SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be                                                             by @ransbottyn
The New Me!




Which Experiments?                         @ransbottyn's Experiment: Social Media Product Placement
                                                                                               From Zero to Hero…
                                                                @SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be                                                            by @ransbottyn
What’s so Social about the Weight?




                              Public Accountability!
Which Experiments?                         @ransbottyn's Experiment: Social Media Product Placement
                                                                                               From Zero to Hero…
                                                                @SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be                                                            by @ransbottyn
Sharing is caring?




               Food Photography as weight loss program!
Which Experiments?                             @ransbottyn's Experiment: Social Media Product Placement
                                                                                                   From Zero to Hero…
                                                                    @SMC040 - Editie februari 2013 – Influencer marketing
#SocialWeightExperiment - cain.be                                                                by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   II) Which Experiments?
          - #SocialWeightExperiment - cain.be
          - "Zwarte Piet"
          - Let’s fake Emmanuel Rottey!
          - #GoForZero Guerilla-marketing!
          - Let’s buy some followers... or bribe them!
          - Lidl Experiment


                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
How to lose 1661 followers in an hour?




                        Publish a racist Tweet!
Which Experiments?                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
“zwarte piet”                                                                          by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   II) Which Experiments?
          - #SocialWeightExperiment - cain.be
          - "Zwarte Piet"
          - Let’s fake Emmanuel Rottey!
          - #GoForZero Guerilla-marketing!
          - Let’s buy some followers... or bribe them!
          - Lidl Experiment


                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
How to gain 400 followers in less then an hour?




                   Pretend to be a popular news anchor!
Which Experiments?                     @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Let’s fake Emmanuel Rottey!                                                              by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   II) Which Experiments?
          - #SocialWeightExperiment - cain.be
          - "Zwarte Piet"
          - Let’s fake Emmanuel Rottey!
          - #GoForZero Guerilla-marketing!
          - Let’s buy some followers... or bribe them!
          - Lidl Experiment


                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
From speeding to a marketing campaign?




                                 Guerilla Marketing!

Which Experiments?                          @ransbottyn's Experiment: Social Media Product Placement
                                                                                                From Zero to Hero…
                                                                 @SMC040 - Editie februari 2013 – Influencer marketing
#GoForZero Guerilla-marketing!                                                                by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   II) Which Experiments?
          - #SocialWeightExperiment - cain.be
          - "Zwarte Piet"
          - Let’s fake Emmanuel Rottey!
          - #GoForZero Guerilla-marketing!
          - Let’s buy some followers... or bribe them!
          - Lidl Experiment


                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
How to get new followers?




           Send them flowers!
Which Experiments?                           @ransbottyn's Experiment: Social Media Product Placement
                                                                                                 From Zero to Hero…
                                                                  @SMC040 - Editie februari 2013 – Influencer marketing
Let’s buy some followers... or bribe them!                                                     by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   II) Which Experiments?
          - #SocialWeightExperiment - cain.be
          - "Zwarte Piet"
          - Let’s fake Emmanuel Rottey!
          - #GoForZero Guerilla-marketing!
          - Let’s buy some followers... or bribe them!
          - Lidl Experiment


                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                     by @ransbottyn
If a brand promises you food in return for a hashtag?




                         Abuse your twitter power...
                   and boost it from 500 to 10000 packages!
Which Experiments?                      @ransbottyn's Experiment: Social Media Product Placement
                                                                                            From Zero to Hero…
                                                             @SMC040 - Editie februari 2013 – Influencer marketing
#Lidl Experiment                                                                          by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   II) Which Experiments?


      Bonus: keywords chosen by the audience in real-time!




                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   III) What about Social Media?
          - Privacy is for Losers!
          - From Zero… (Cowboy Cain / Robin Hood)
          - ...To Hero (Social Media Evangelist)
          - ... and still a nerd!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
There is no digital privacy?




             Only physical privacy remains... or let’s hope so!
What about Social Media?                 @ransbottyn's Experiment: Social Media Product Placement
                                                                                             From Zero to Hero…
                                                              @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                     by @ransbottyn
You put your life online?




              Once you leave high school, your privacy ends!
What about Social Media?               @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                   by @ransbottyn
Telecom data Fail!




            All huge telecom operators are selling your data
                       to marketeers as a service!
What about Social Media?              @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                  by @ransbottyn
Exif data Fail?




         Most of public pictures still contain geolocation data!
What about Social Media?               @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                   by @ransbottyn
Facebook Tagging Fail?




                           If you like it or not,
            but you will be tagged by your friends eventually!
What about Social Media?               @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                   by @ransbottyn
People share everything?




                         Even when they had sex!
What about Social Media?               @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                   by @ransbottyn
If we can’t stop it?




                         We use it in our benefit!
What about Social Media?                @ransbottyn's Experiment: Social Media Product Placement
                                                                                            From Zero to Hero…
                                                             @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                    by @ransbottyn
My life is public?




             I share everything on my Social Media Timeline!
What about Social Media?               @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Privacy is for Losers!                                                                   by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   III) What about Social Media?
          - Privacy is for Losers!
          - From Zero… (Cowboy Cain / Robin Hood)
          - ...To Hero (Social Media Evangelist)
          - ... and still a nerd!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
Where to start?




                   Act like a real cowboy, buy them...
                  Become a Robin Hood, bribe them!
What about Social Media?                @ransbottyn's Experiment: Social Media Product Placement
                                                                                            From Zero to Hero…
                                                             @SMC040 - Editie februari 2013 – Influencer marketing
From Zero… (Cowboy Cain / Robin Hood)                                                     by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   III) What about Social Media?
          - Privacy is for Losers!
          - From Zero… (Cowboy Cain / Robin Hood)
          - ...To Hero (Social Media Evangelist)
          - ... and still a nerd!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
But you can’t buy respect?




             Shock, Impress, Inspire, Engage... and Convince!
                          Claim your respect!
What about Social Media?                    @ransbottyn's Experiment: Social Media Product Placement
                                                                                                From Zero to Hero…
                                                                 @SMC040 - Editie februari 2013 – Influencer marketing
...To Hero (Social Media Evangelist)                                                          by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   III) What about Social Media?
          - Privacy is for Losers!
          - From Zero… (Cowboy Cain / Robin Hood)
          - ...To Hero (Social Media Evangelist)
          - ... and still a nerd!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
SocMed Conversation Management is a full time job?




        Use the right tools on the right time!
What about Social Media?              @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd!                                                                   by @ransbottyn
Nerd Alert: “How to get 25+ followers in your car?”




              Step 1: Look for a Trending Topic and Tweet about it!
What about Social Media?                @ransbottyn's Experiment: Social Media Product Placement
                                                                                            From Zero to Hero…
                                                             @SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd!                                                                     by @ransbottyn
Nerd Alert: “How to get 25+ followers in your car?”




                        Step 2: Follow a few talking about the topic!
What about Social Media?                      @ransbottyn's Experiment: Social Media Product Placement
                                                                                                  From Zero to Hero…
                                                                   @SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd!                                                                           by @ransbottyn
Nerd Alert: “How to get 25+ followers in your car?”




                                                  Step 3: you have your
                                                              followers,
                                                   but watch the road!
What about Social Media?            @ransbottyn's Experiment: Social Media Product Placement
                                                                                        From Zero to Hero…
                                                         @SMC040 - Editie februari 2013 – Influencer marketing
... and still a nerd!                                                                 by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   IV) What about Product Placement?

          - Problems in agency paradise!
          - Need Eyeballs! New publishers needed!
          - How it works now!
          - How @ransbottyn is using it!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
Banner Ads on websites are dead?




      Advertising formats as we know them are blind spots...
                    People no longer click on it!
What about Product Placement?           @ransbottyn's Experiment: Social Media Product Placement
                                                                                            From Zero to Hero…
                                                             @SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise!                                                              by @ransbottyn
CPM Ad prices are dropping - Where's the money?




         Media Agencies need an extra revenue stream!
What about Product Placement?      @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise!                                                         by @ransbottyn
Agencies cannot make enough margin by selling
                 Facebook Ads or Promoted Tweets?




      No longer viable business and too low margin (<15%) !
What about Product Placement?       @ransbottyn's Experiment: Social Media Product Placement
                                                                                        From Zero to Hero…
                                                         @SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise!                                                          by @ransbottyn
Agencies need to come up with something new?




                Product Placement on The Social Timeline!

What about Product Placement?         @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise!                                                            by @ransbottyn
Agencies also have to find new publishers?




       Agencies will become Social Media Content Brokers
       The new website: Social Media Profiles and Fan Pages!
What about Product Placement?         @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
Problems in agency paradise!                                                            by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   IV) What about Product Placement?

          - Problems in agency paradise!
          - Need Eyeballs! New publishers needed!
          - How it works now!
          - How @ransbottyn is using it!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
Everyone will be a publisher?




                       You just need a lot of eyeballs!

What about Product Placement?            @ransbottyn's Experiment: Social Media Product Placement
                                                                                             From Zero to Hero…
                                                              @SMC040 - Editie februari 2013 – Influencer marketing
Need Eyeballs! New publishers needed!                                                      by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   IV) What about Product Placement?

          - Problems in agency paradise!
          - Need Eyeballs! New publishers needed!
          - How it works now!
          - How @ransbottyn is using it!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
Everyone knows Product Placement on TV?




                    Nobody realises product placement
                       is possible on Social Media!
What about Product Placement?         @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                       by @ransbottyn
Social Media Product Placement has been done before?




             by Kim Kardashian and Paris Hilton!

What about Product Placement?       @ransbottyn's Experiment: Social Media Product Placement
                                                                                        From Zero to Hero…
                                                         @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                     by @ransbottyn
Right column are the ads?




                    Left column is authenticity!

What about Product Placement?          @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                        by @ransbottyn
Social Media Marketing in 2013 will be? 




                         About contributors!

What about Product Placement?        @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                      by @ransbottyn
Social Media Marketing in 2013 will be? 




                          About influencers!

What about Product Placement?        @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                      by @ransbottyn
Social Media Marketing in 2013 will be? 




                         About ambassadors!

What about Product Placement?        @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                      by @ransbottyn
Brands will spend less money in "classic" ads?




     They will go for advertorials:
     opinion & thought leadership, the ambassadors!
What about Product Placement?        @ransbottyn's Experiment: Social Media Product Placement
                                                                                         From Zero to Hero…
                                                          @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                      by @ransbottyn
What are the pros of #SocMedPP?
    - Authenticity
    - Same message, different package
    - Tone of Voice
    - Peers trustworthy
    - Relevance
    - Subtlety (non commercial power) 



What about Product Placement?      @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                    by @ransbottyn
What are the cons of #SocMedPP?


    - Credibility risk for the brand & wrong association
    - Liability
    - Authenticity fail
        (if you don't believe it, don't post it!)



What about Product Placement?      @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
How it works now!                                                                    by @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement

   IV) What about Product Placement?
          - The Old Marketing 2.0!
          - Problems in agency paradise!
          - Need Eyeballs! New publishers needed!
          - How it works now!
          - How @ransbottyn is using it!



                                  @ransbottyn's Experiment: Social Media Product Placement
                                                                                      From Zero to Hero…
                                                       @SMC040 - Editie februari 2013 – Influencer marketing
                                                                                    by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
My presentation is almost finished...
               time to go to bed... in my sponsored Hotel?




        Step 1: you look at booking.com for the best review!
What about Product Placement?         @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                            by @ransbottyn
Step 2: you give a call to the 2nd best hotel
                           for their best price!




                You ask for the Marketing Respresentative
            ... and ask for a discount in return for visibility!
What about Product Placement?           @ransbottyn's Experiment: Social Media Product Placement
                                                                                            From Zero to Hero…
                                                             @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                              by @ransbottyn
Step 3: you email the 2nd best hotel to explain the
         #SocMedPP-deal and ask for confirmation!




      And forward the discounted offer to your preferred hotel!
What about Product Placement?       @ransbottyn's Experiment: Social Media Product Placement
                                                                                        From Zero to Hero…
                                                         @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                          by @ransbottyn
Step 4: tweet your next meeting you will be a little later




       And get a confirmation of the preferred hotel you can stay
        for free because you used their competition as leverage!
What about Product Placement?      @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                         by @ransbottyn
Step 5: deliver & give the brand their promised exposure!




            This is how to get your suite for free in 15 minutes!
What about Product Placement?         @ransbottyn's Experiment: Social Media Product Placement
                                                                                          From Zero to Hero…
                                                           @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                            by @ransbottyn
Before we finish...
                 What about a last Sales Pitch?




What about Product Placement?    @ransbottyn's Experiment: Social Media Product Placement
                                                                                     From Zero to Hero…
                                                      @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                       by @ransbottyn
@Efteling? Product Placement?




                                Title Text
                                Title Text
What about Product Placement?      @ransbottyn's Experiment: Social Media Product Placement
                                                                                       From Zero to Hero…
                                                        @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                         by @ransbottyn
@Efteling? Product Placement?




What about Product Placement?   @ransbottyn's Experiment: Social Media Product Placement
                                                                                    From Zero to Hero…
                                                     @SMC040 - Editie februari 2013 – Influencer marketing
How @ransbottyn is using it!                                                      by @ransbottyn
I need the followers, so contact me!
          @ransbottyn                         blog.ransbottyn.com
          fb.com/ransbottyn                   about.me/ransbottyn
          fb.com/CainRansbottyn             storify.com/ransbottyn
          instagram.com/ransbottyn       slideshare.net/ransbottyn
          linkedin.com/in/ransbottyn   foursquare.com/ransbottyn



                        cain@ransbottyn.com

Q&A?                                   @ransbottyn's Experiment: Social Media Product Placement
                                                                                           From Zero to Hero…
                                                            @SMC040 - Editie februari 2013 – Influencer marketing
Shoot!                                                                                   by @ransbottyn

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#Smc040 @ransbottyn's Experiment: Social Media Product Placement

  • 1. @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing
  • 2. @ransbottyn's Experiment: Social Media Product Placement I) Who's @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 3. @ransbottyn on twitter? The Social Guy! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 4. facebook.com/ransbottyn facebook.com/CainRansbottyn Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 5. LinkedIn.com/in/ransbottyn The Network Guy! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 6. ransbottyn.com The Product Placer! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 7. I drive too fast? The Marketing Guy! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 8. Me and my BMW M5? The Cowboy! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 9. Babes in a datacenter? The Nerd! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 10. Body Hacker? Cain.be? The Role Model! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 11. SlideShare.net/ransbottyn The Evangelist! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 12. Customer loyalty? The Pimp! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let me google that for you! by @ransbottyn
  • 13. @ransbottyn's Experiment: Social Media Product Placement I) Who's @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 14. How it used to be: revenge of the nerds? Nerds became millionaires! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing From outcast to millionaire! by @ransbottyn
  • 15. How it is today: the outcasts are taking over? arrogant & selfish pricks will become the new millionaires! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing From outcast to millionaire! by @ransbottyn
  • 16. @ransbottyn's Experiment: Social Media Product Placement I) Who's @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 17. RealROOT (1998) ? Pan-europe internet network company providing co-location services to high-traffic ranked websites! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • 18. @ransbottyn's Experiment: Social Media Product Placement I) Who's @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 19. Thisislive.com (2003) ? My first steps in “the online adult entertainment”! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • 20. Talking about “bad reputation management”? But a lot of visitors though... The start of guerilla marketing! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • 21. @ransbottyn's Experiment: Social Media Product Placement I) Who's @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 22. Zattevrienden.be (2005) ? Running number one entertainment website in Belgium! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • 23. How can you get the attention? Let’s blend a brand new iPhone 3G! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • 24. @ransbottyn's Experiment: Social Media Product Placement I) Who's @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 25. ZatteVrienden sold to ThinkMedia (2009) ? Clint.be was born! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • 26. @ransbottyn's Experiment: Social Media Product Placement I) Who's @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 27. The Other Agency to the rescue (2012) ? Featured on SlideShare Homepage! Who's @ransbottyn? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing My CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • 28. @ransbottyn's Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 29. The Old Me? Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing #SocialWeightExperiment - cain.be by @ransbottyn
  • 30. The New Me! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing #SocialWeightExperiment - cain.be by @ransbottyn
  • 31. What’s so Social about the Weight? Public Accountability! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing #SocialWeightExperiment - cain.be by @ransbottyn
  • 32. Sharing is caring? Food Photography as weight loss program! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing #SocialWeightExperiment - cain.be by @ransbottyn
  • 33. @ransbottyn's Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 34. How to lose 1661 followers in an hour? Publish a racist Tweet! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing “zwarte piet” by @ransbottyn
  • 35. @ransbottyn's Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 36. How to gain 400 followers in less then an hour? Pretend to be a popular news anchor! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let’s fake Emmanuel Rottey! by @ransbottyn
  • 37. @ransbottyn's Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 38. From speeding to a marketing campaign? Guerilla Marketing! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing #GoForZero Guerilla-marketing! by @ransbottyn
  • 39. @ransbottyn's Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 40. How to get new followers? Send them flowers! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Let’s buy some followers... or bribe them! by @ransbottyn
  • 41. @ransbottyn's Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 42. If a brand promises you food in return for a hashtag? Abuse your twitter power... and boost it from 500 to 10000 packages! Which Experiments? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing #Lidl Experiment by @ransbottyn
  • 43. @ransbottyn's Experiment: Social Media Product Placement II) Which Experiments? Bonus: keywords chosen by the audience in real-time! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 44. @ransbottyn's Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 45. There is no digital privacy? Only physical privacy remains... or let’s hope so! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 46. You put your life online? Once you leave high school, your privacy ends! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 47. Telecom data Fail! All huge telecom operators are selling your data to marketeers as a service! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 48. Exif data Fail? Most of public pictures still contain geolocation data! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 49. Facebook Tagging Fail? If you like it or not, but you will be tagged by your friends eventually! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 50. People share everything? Even when they had sex! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 51. If we can’t stop it? We use it in our benefit! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 52. My life is public? I share everything on my Social Media Timeline! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Privacy is for Losers! by @ransbottyn
  • 53. @ransbottyn's Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 54. Where to start? Act like a real cowboy, buy them... Become a Robin Hood, bribe them! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing From Zero… (Cowboy Cain / Robin Hood) by @ransbottyn
  • 55. @ransbottyn's Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 56. But you can’t buy respect? Shock, Impress, Inspire, Engage... and Convince! Claim your respect! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing ...To Hero (Social Media Evangelist) by @ransbottyn
  • 57. @ransbottyn's Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 58. SocMed Conversation Management is a full time job? Use the right tools on the right time! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing ... and still a nerd! by @ransbottyn
  • 59. Nerd Alert: “How to get 25+ followers in your car?” Step 1: Look for a Trending Topic and Tweet about it! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing ... and still a nerd! by @ransbottyn
  • 60. Nerd Alert: “How to get 25+ followers in your car?” Step 2: Follow a few talking about the topic! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing ... and still a nerd! by @ransbottyn
  • 61. Nerd Alert: “How to get 25+ followers in your car?” Step 3: you have your followers, but watch the road! What about Social Media? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing ... and still a nerd! by @ransbottyn
  • 62. @ransbottyn's Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 63. Banner Ads on websites are dead? Advertising formats as we know them are blind spots... People no longer click on it! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Problems in agency paradise! by @ransbottyn
  • 64. CPM Ad prices are dropping - Where's the money? Media Agencies need an extra revenue stream! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Problems in agency paradise! by @ransbottyn
  • 65. Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets? No longer viable business and too low margin (<15%) ! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Problems in agency paradise! by @ransbottyn
  • 66. Agencies need to come up with something new? Product Placement on The Social Timeline! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Problems in agency paradise! by @ransbottyn
  • 67. Agencies also have to find new publishers? Agencies will become Social Media Content Brokers The new website: Social Media Profiles and Fan Pages! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Problems in agency paradise! by @ransbottyn
  • 68. @ransbottyn's Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 69. Everyone will be a publisher? You just need a lot of eyeballs! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Need Eyeballs! New publishers needed! by @ransbottyn
  • 70. @ransbottyn's Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 71. Everyone knows Product Placement on TV? Nobody realises product placement is possible on Social Media! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 72. Social Media Product Placement has been done before? by Kim Kardashian and Paris Hilton! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 73. Right column are the ads? Left column is authenticity! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 74. Social Media Marketing in 2013 will be?  About contributors! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 75. Social Media Marketing in 2013 will be?  About influencers! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 76. Social Media Marketing in 2013 will be?  About ambassadors! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 77. Brands will spend less money in "classic" ads? They will go for advertorials: opinion & thought leadership, the ambassadors! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 78. What are the pros of #SocMedPP? - Authenticity - Same message, different package - Tone of Voice - Peers trustworthy - Relevance - Subtlety (non commercial power)  What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 79. What are the cons of #SocMedPP? - Credibility risk for the brand & wrong association - Liability - Authenticity fail (if you don't believe it, don't post it!) What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How it works now! by @ransbottyn
  • 80. @ransbottyn's Experiment: Social Media Product Placement IV) What about Product Placement? - The Old Marketing 2.0! - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • 81. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 82. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 83. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 84. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 85. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 86. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 87. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 88. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 89. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 90. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 91. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 92. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 93. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 94. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 95. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 96. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 97. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 98. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 99. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 100. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 101. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 102. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 103. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 104. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 105. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 106. What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 107. My presentation is almost finished... time to go to bed... in my sponsored Hotel? Step 1: you look at booking.com for the best review! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 108. Step 2: you give a call to the 2nd best hotel for their best price! You ask for the Marketing Respresentative ... and ask for a discount in return for visibility! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 109. Step 3: you email the 2nd best hotel to explain the #SocMedPP-deal and ask for confirmation! And forward the discounted offer to your preferred hotel! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 110. Step 4: tweet your next meeting you will be a little later And get a confirmation of the preferred hotel you can stay for free because you used their competition as leverage! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 111. Step 5: deliver & give the brand their promised exposure! This is how to get your suite for free in 15 minutes! What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 112. Before we finish... What about a last Sales Pitch? What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 113. @Efteling? Product Placement? Title Text Title Text What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 114. @Efteling? Product Placement? What about Product Placement? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing How @ransbottyn is using it! by @ransbottyn
  • 115. I need the followers, so contact me! @ransbottyn blog.ransbottyn.com fb.com/ransbottyn about.me/ransbottyn fb.com/CainRansbottyn storify.com/ransbottyn instagram.com/ransbottyn slideshare.net/ransbottyn linkedin.com/in/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.com Q&A? @ransbottyn's Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing Shoot! by @ransbottyn