Here is everything you need to know about the changes to Facebook for brand pages.

1. FACEBOOK TIMELINE
Are you ready for March 30?
Linhart Public Relations
MARCH 20, 2012
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2. FACEBOOK TIMELINE IS HERE
 All branded Facebook pages will automatically
switch to the Timeline format on March 30,
2012.
 What will change?
 Cover Photo
 About Section
 Application Boxes
 Messaging from Fans
 Admin Panel
 Timeline Milestones
 Pinning Posts
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3. COVER PHOTO
 A larger photo (851x315 pixels), called a “Cover
Photo” will now be featured at the top of the page.
 Brands can no longer fan-gate the main “Wall”
page.
 Individual applications, however, can still be fan-
gated.
 The Cover Photo may not include “calls to action.”
 Meaning, no advertisements, coupons, promotions,
price or purchase info, contact info, calls to action,
references to Facebook features such as “like” or
“share” can be included in the Cover Photo.
 Smaller “Profile Pictures” (180x180 pixels) will still
be included on the left side of the Cover Photo.
 To see examples, visit:
Creative cover photo examples (Mashable.com)
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4. ABOUT SECTION
 The “About Section” is now located at the top of
the Timeline
 If the page is listed as a local business the About
Section will list:
 Subcategory
 Address
 Telephone number
 Hours of operation
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5. ABOUT SECTION
 If the page does not have an associated physical
location, a description of up to 225 characters
may be featured.
 Note: Only the first 150 characters will display.
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6. APPLICATION BOXES
 Applications (previously tabs on the left-hand side of the page) will now appear as
boxes under the cover image (111x74 pixels)
 The order of the Application boxes can be customized to suit your preferences.
 Only four Applications will appear on the page.
 Additional Applications can be accessed via a drop down arrow.
 Hidden Applications may see less traffic owing to lack of immediate visibility.
 The option to select a landing
page is not longer available.
The Timeline is the landing page.
 Brands can no longer fan-gate
their main “Wall” page, however,
they can still fan-gate individual
Applications.
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7. MESSAGES FROM FANS
 Fans will now have the ability to
privately Message brands.
 Brands will be able to respond to
Messages from fans, but they
cannot initiate the contact via the
private Messaging function.
 To enable private Messaging, visit
the Admin Panel  click Manage
 select Edit Page  Manage
Permissions.
 By enabling private Messaging,
fans now have the option to report
issues privately rather than posting
them on the main “Wall” page for all
to see.
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8. ADMIN PANEL
 The Admin Panel is now located at the top of the
Timeline (above the Cover Photo).
 The Admin Panel provides a high-level view of:
 Notifications
 Messages
 New likes
 Insights
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9. TIMELINE MILESTONES
 Brands now have the
ability to add past
events to their
Timeline – events that
occurred prior to their
joining Facebook.
 To begin updating their
Timeline with
significant events and
milestones, brands
must first post a
“Founded” date.
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10. PINNING POSTS
 Brands can now “Pin” posts to the top of the Facebook page for up to seven days to
increase visibility of content (newsworthy topics, announcements, promotions, etc.)
 A Pinned post will always appear in the top left side of the Timeline and will include a flag
in its top-right corner to indicate that it is a Pinned post.
 To Pin a post, click “Edit” on a piece of content and chose “Pin to Top.”
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11. ANY QUESTIONS
 For questions or assistance updating your
Facebook Timeline, please contact your Linhart
PR Account Supervisor.
linhartpr.com | 303-620-9044