Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
The Paradox of âGreat Contentâ
Why Some Pieces Make the Leap While Others Languish in Obscurity
27. The Economistâs college rankings (which are, IMO, vastly
better & more scientific than others) canât compete in featured
snippets b/c of the chart embed ï
42. Content that fails to
answer searchersâ goals
can have a brief ranking
âpop,â but usually falls
thereafter
43. We observe this w/ time-
sensitive content, too. E.g.
This amazing NYTimes
graphic was a snapshot in
Curryâs 3-point history, and
thus, didnât rank for long.