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We forget thatwithout acompelling, cohesive Strategic Web Marketing

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  • All the marketing methods you talk about are effective, but the technology has significantly improved over the past decade. It is no more sufficient to have an internet or social media presence.Everything is mobile now. Do you know that 2014 marked the first time mobile usage overgrew desktops - http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/? And speaking of mobile, time spent in apps exceeds time spent in mobile browsers, according to statistics - http://www.emarketer.com/Article/How-Mobile-Apps-Stack-Up-Against-Mobile-Browsers/1013462 So it is obvious that mobile marketing should be the primary strategy with a major focus on mobile applications. Apps help to reach out to new clients and to retain the old ones, they are safer and quicker and so on, you can read more here - https://magora-systems.com/mobile-application-developers-london/ By the way, all the strategies you mention - contents and challenges, education, customer service - can be carried out in one single app. For example, you can design it as an educational game where your customers can win prizes or discount coupons. I have even found an article with a headline “2016 Is The Year Small Businesses Must Develop Mobile Apps” - http://smallbiztrends.com/2016/03/2016-year-small-businesses-must-develop-mobile-apps.html, it is quite interesting, you should read it.
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