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#8: Stay Vigilant for Fluency Strategic Web Marketing

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#8: Stay Vigilant for Fluency Biases that Harm MarketingWhat sobriety conceals,alcohol unmasks.What sobriety conceals,alcohol reveals.Why do more peoplebelieve this one to be true?When asked to evaluate the truthfulness of these statements, test subjects were dramaticallymore likely to say the rhyming statement (in green) is true. This is called the “rhyme as reasonbias” and is just one of many cognitive biases based around processing fluency.

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