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Social Media Marketing for Traffic + SEO

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Rand Fishkin's presentation from Be-Wizard! San Marino, March 2011 on social media marketing to benefit direct traffic and SEO.

Veröffentlicht in: Technologie
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Social Media Marketing for Traffic + SEO

  1. Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings<br />Rand Fishkin, SEOmoz CEO, March 2011<br />
  2. At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.<br />
  3. Where Does Social Media Traffic Originate?<br />
  4. Facebook<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.benphoster.com/facebook-user-growth-chart-2004-2010/<br />
  5. Twitter<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682<br />
  6. Q+A Sites<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.quora.com/How-many-people-use-Quora<br />
  7. Blogs<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www1.emarketer.com/Report.aspx?code=emarketer_2000570<br />
  8. Social News / Bookmarking<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/<br />
  9. Is Social Traffic Worthwhile?<br />
  10. Direct Value of Visits<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.nytimes.com/2011/02/11/business/media/11search.html<br />
  11. Direct SEO Impact<br />Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?<br />Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article <br />http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  12. Citations & References<br />Citations almost always lead and exceed straight links<br />http://www.seomoz.org/labs/blogscape<br />
  13. Branding via Exposure to a New Audience<br />http://www.quora.com/SEOmoz<br />
  14. 2nd-Order Awareness Impact via Social Sources<br />http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products<br />
  15. How Can Social Sources Influence SEO?<br />
  16. Direct Effect for Twitter / Facebook<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study<br />
  17. Possible Effects from LinkedIn / Google Buzz<br />http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330<br />
  18. Influence the Influencers to Link + Share<br />http://news.ycombinator.com/<br />
  19. Create Direct Links in Social Profiles/Publishers<br />http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier<br />
  20. Clickstream Data<br />http://www.flickr.com/photos/dullhunk/3677405185/<br />
  21. Where to Participate on the Social Web<br />
  22. Facebook<br />http://www.facebook.com/SEOmoz<br />
  23. Twitter<br />http://twitter.com/seomoz<br />
  24. LinkedIn<br />http://www.linkedin.com/company/seomoz<br />
  25. YOUTube<br />http://www.youtube.com/watch?v=k7BWCgvebdI<br />
  26. StumbleUpon<br />http://stumbleupon.com<br />
  27. Wikipedia<br />http://wikipedia.org<br />
  28. Blogs<br />http://blogsearch.google.com/<br />
  29. Forums<br />http://boardreader.com/<br />
  30. Social News Sites<br />http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed<br />
  31. Q+A Sites<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.readwriteweb.com/archives/question_and_answer_sites.php<br />
  32. Document Sharing Sites<br />http://scribd.com, http://docstoc.com and http://slideshare.net<br />
  33. Emerging Social Properties<br />http://www.foursquare.com<br />
  34. Emerging Social Properties<br />http://namesake.com<br />
  35. Emerging Social Properties<br />http://path.com<br />
  36. Emerging Social Properties<br />http://trunk.ly<br />
  37. Best Practices for Social Marketing<br />
  38. Start with Great Content People Will Want to Share<br />http://www.seomoz.org/dp/engineer-page<br />
  39. Use Sharing (and SEO) Friendly Formats<br />http://www.google.com/search?q=refer+an+engineer<br />
  40. Choose the Right Communities<br />http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz<br />
  41. Create Robust Profiles<br />https://profiles.google.com/randfish/about<br />
  42. Be Consistent Across Mediums<br />Hot tip – search for other strong social participants in your industry to find profile opportunities<br />
  43. Contribute High Quality Content<br />http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine<br />
  44. Link Drop Authentically<br />http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers<br />
  45. Be Cautious With Anchor Text<br />http://www.nytimes.com/2011/02/11/business/media/11search.html<br />
  46. Create + Leverage Offline Relationships<br />http://www.flickr.com/photos/seomoz/sets/72157625661324746/<br />
  47. Examples of GreatSocial Media Marketing in Action<br />
  48. Virgin America<br />http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/<br />
  49. Old Spice<br />http://mashable.com/2010/07/15/old-spice-social-media-campaign/<br />
  50. Mixtent<br />http://www.mixtent.com<br />
  51. Unbounce<br />http://www.unbounce.com<br />
  52. Oyster Hotels<br />http://www.oyster.com/hotels/photo-fakeouts/<br />
  53. Great Case Studies from Radian6<br />http://www.radian6.com/resources/library/category/case-studies/<br />
  54. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  55. Blog: www.seomoz.org/blog
  56. Email: rand@seomoz.org</li></ul>You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />
  57. Summary of This Presentation<br />Using Social Media to Drive Traffic + Search Rankings:<br /><ul><li> The Source of Social Media’s Rise and Value
  58. How Social Media Can Add Value to a Company
  59. How Social Media Can Influence Search Engine Rankings
  60. Where + How to Participate in Social Media Marketing
  61. Examples of Great Social Campaigns</li>

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