2. Letâs See Whatâs on the SEO Menu Today:
I. Why Search Matters So Much
II. Making an SEO-Friendly Site
III. Quick Setup Guide for Bloggers
IV. Choosing Keywords & Optimizing Your Pages
V. Link Building Dos & Donâts
VI. 10 Actionable Tips for Your Blog
VII. Answers to Frequent Questions
3. The Growth of Search
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)
4. SEO vs. Paid Search Ads
75%+ of all clicks go to organic
results, not paid ads.
5. SEO vs. Paid Search Ads
More than 50% of search
queries have no paid ads at all.
6. Great SEO Builds On Itself
Done right, consistent, quality posts + solid
SEO lead to a natural growth in referrals
8. Using Wordpress? Youâre 80% There!
â(Wordpress) is a fantastic piece of software, it makes your site easily
crawlable by search engines, solves some 80-90% of mechanics of
SEO and is the first big step anyone can take towards creating a
popular online business.â
Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
9. Wordpress Users: Read This Guide!
http://yoast.com/articles/wordpress-seo/ - I also recommend Joostâs plugin âWordpress SEOâ
10. Other SEO-Friendly Platforms Include:
http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isnât a match.
11. Less Ideal Platforms for SEO
I wouldnât recommend these platforms as a first choice for SEO-friendly blogging, though some (like
TypePad and Expression Engine) can be customized with enough elbow grease.
19. Step 1: Go to Google AdWords
http://adwords.google.com/select/KeywordToolExternal is nice & free!
20. Step 2: Use âExact Matchâ
Donât Use This âBroadâ as Numbers are Way Off
Use âExactâ - These are Much Better
http://adwords.google.com/select/KeywordToolExternal is nice & free!
27. A Few More General Keyword Rules
A) Donât target more than 2 pgs on your site to a given keyword
B) Never use a keyword in a post more than what feels natural
C) Not every post needs to be keyword targeted
D) Choose keyword subjects that you have expertise in. Donât
try to force a keyword+post combination that wonât be quality.
E) The better the post, the better your chances for ranking.
SEO is less about the perfect formula and more about people
loving & sharing your work.
38. What Elements Matter in a Link?
URL Rel=âNofollowâ
(a tag that indicates search
(the link target)
engines shouldnât trust/count
this link)
<p><a href=http://www.seomoz.org rel=ânofollowâ>
SEOmozâs Website </a> is a good resource for those
seeking to learn more about search engine
optimization.</p>
Surrounding Text
Anchor text
(may provide context on
(tells the engine what
the linkâs relevance)
this link is about)
39. Tactics to Earn Great Links
âą Beginnerâs Guide: Chapter 7 â Growing Links & Popularity
âą Link Building Blog Posts on SEOmoz
âą Webinar on Link Building Strategies
âą 101 Ways to Build Links from SEOBook
âą Link Building Presentations on Slideshare
âą The Science of Retweets from Dan Zarrella
âą The Noob Guide to Link Building from Mike King
âą 1000s of Link Building Tactics from the SEOmoz Blog
41. #1: Be Willing to Fail for a Long Time
Where Geraldine Started Her Blog
42. #1: Be Willing to Fail for a Long Time
Where people usually give up.
43. #1: Be Willing to Fail for a Long Time
2.5 years in, she finally reaches 1000s of daily visits
44. âThe only thing that I see that is distinctly
different about me is that Iâm not afraid to
DIE on a treadmill. You might have more
talent than me, you might be smarter than
me, but if we get on a treadmill together,
there are two things: 1- Youâre getting off
first OR 2- Iâm gonna DIE. Itâs really that
simpleâ
- Will Smith
55. What Was Googleâs âPandaâ Update? Do I
Need to Worry About That?
Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-
whiteboard-friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda for
tips on how to beat it.