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Why Search Needs SocialAnd how marketers can gain a competitive advantage in bothDownload: http://bit.ly/mozsearchsocial<b...
A Little Google Algo History<br />Maps + Local Results<br />WebSpam Team<br />Caffeine<br />(Freshness + Speed)<br />Sandb...
What is Google Trying to Do?<br />
Make Better Results<br />I’m actually looking for a good grill for this summer. Google’s not very helpful.<br />Unfortunat...
Why Social?<br />
These results are quite good; mostly because I’m connected to people who share useful, interesting stuff in this niche. I ...
Let’s explore how search and social are merging and talk about some cool tactical wins for marketers, too.<br />
Google’s Accounts Deliver Social Integration<br />You can see and connect your own social accounts to your Google profile ...
Now When I Search…<br />Geraldine’s blog is awesome, but it would never rank on page #1 for this query without the power o...
Bing Does this Too (at least with Facebook)<br />More info on the Bing/Facebook integration: http://searchengineland.com/b...
Wait… Doesn’t that mean?<br />
Bigger Social Network +<br />More Social Sharing<br />=<br />More Search Traffic & Better Rankings<br />
That’s Not All…<br />
Social Signals are Likely to Be Directly Influential, Too<br />Controlling for links, social metrics are well correlated w...
Let’s Expand Our Network!<br />
Using the query string parameter for profiles, you can find people to connect with across networks who will then see your ...
FollowerWonk makes it easy to find and connect with Twitter users in the same fashion: http://followerwonk.com<br />
Using http://bit.ly for tracking can help us see when/where we’re effective with shared content and track clicks that Anal...
Analytics on Socially Shared Links Matters<br />By aggregating your metrics from bit.ly (and twitter/facebook/etc), you ca...
Facebook Offers Direct Insights<br />Speaking of analytics, Facebook’s Insights widget can be installed on your site to se...
Newer Networks Offer Outsized Returns<br />Namesake is an emerging discussion network that looks very promising: http://na...
Newer Networks Offer Outsized Returns<br />Answering a few questions on http://www.quora.com send us several hundred visit...
Tools like http://trunk.ly and http://summify.com can help you discover great content to share + spread, as well as learn ...
OKCupid has this awesome drop-over box after you finish reading, encouraging you to share.<br />Ian Lurie’s blog uses a su...
The Possibilities for Social + Search Synergies Have Never Been Better.<br />
Download: http://bit.ly/mozsearchsocial<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
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Analytics on Socially Shared Links Why Search Needs Social (Wappow)

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Analytics on Socially Shared Links MattersBy aggregating your metrics from bit.ly (and twitter/facebook/etc), you can see patterns that can suggest better ways to share content. More here: http://www.seomoz.org/blog/calculating-and-improving-your-twitter-clickthroughrate

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