Inbound Marketing for Startups in 2011: Earning Traffic Without Spending
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Rand Fishkin of SEOmoz's presentation at Twiistup Los Angeles, February 2011
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Inbound Marketing for Startups in 2011: Earning Traffic Without Spending
- 1. Inbound Marketing for Startupsin 2011:Earning great traffic w/o spending a fortune dime Rand Fishkin, CEO & Co-founder, SEOmoz February 2011
- 2. Our only marketing expense? Flights + hotels for conferences/events More at http://www.seomoz.org/blog/the-history-of-seomoz
- 3. How’d You Do That?
- 4. News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING!(AKA “free” traffic sources) Forums Webinars Word of Mouth Social Bookmarking Podcasting Direct/Referring Links Type-In Traffic Q+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
- 5. It all starts withContent Marketing
- 6. A Blog We Update Every Day
- 7. “Viral” Targeted Content http://www.seomoz.org/article/search-ranking-factors
- 8. “Viral” Targeted Content http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
- 9. “Viral” Targeted Content http://www.seomoz.org/seo-industry-survey
- 11. A Weekly Video Series http://www.seomoz.org/blog/category/33
- 12. Build it and they’ll come?Nope. Build it, then market it.
- 14. Social Networks Data and charts of our Facebook and Twitter account performance via http://export.ly
- 15. Social News / Bookmarking http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
- 16. Q+A Sites / Forums
- 18. SEO
- 19. Email Marketing We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)
- 20. Let’s get specific with someAdvanced Tactics
- 21. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
- 22. Design Like an “Award Winner” Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
- 23. “Skip” the Competitive SERPs
- 24. Leverage the QDF Algorithm Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562
- 25. Investigate the Competition’s Top Content Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this
- 26. Examples of more startups thatRock Inbound Marketing
- 28. EngineYard Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com
- 30. Adioso Adioso’smicrosite for Valentine’s Day is here – http://howmuchdoyouheartme.com
- 31. Visual Website Optimizer http://visualwebsiteoptimizer.com/split-testing-blog/
- 32. The Inbound Marketing processIn 4 Simple Steps
- 33. Step #1: Discover Find inbound marketing paths that look promising and make a list. Step #2:Test Invest a few days/hours building authentic value in that niche/sector. Step #3: Measure Use your web analytics to track primary + second-order impact Step #4: Repeat Throw out low ROI projects; repeat high ROI ones.