Rand Fishkin's presentation from Mozcation Salt Lake City about leveraging your social networks to help boost your search rankings and traffic.

1. How to Use Your Social Network for Higher Search Rankings Rand Fishkin, CEO + Co-founder, SEOmoz June 2011; Salt Lake City

2. Direct Impacts of Social Networks on Search Rankings

3. Direct Links from Social Profiles Not all profile links are followed, but correlation data suggests even the nofollows may add value. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Via http://answers.onstartups.com, which uses the StackExchange platform.

4. Tweets Influencing Crawling + Rank Tweets from powerful accounts that earn lots of RTs seem to act like links and help even in the long term Check out these two: http://www.seomoz.org/blog/the-tweet-effect-how-twitter-affects-rankings-12781and http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

5. Social / UG Content Targeting Long Tail Queries A great example of this is Facebook comments, which you can make indexable using: http://www.seomoz.org/blog/make-facebook-comments-box-indexable-by-search-engines http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

6. Second-Order Effects of Social Media

7. Links Created Due to Social Visibility I’ve contributed on http://quora.com moderately over the past year and in addition to the direct traffic, Moz now also earns nice links from folks who find us through those threads. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

8. Branding Impact If you want everyone in the startup/hacker world to know your company, just get 5-6 pieces to the frontpage of Hacker News. Sites like http://news.ycombinator.com exist in virtually every tech-forward industry, and when they don’t; there’s a big opportunity for you to create/host them. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

10. # of Unique Visits

11. Popularity Over Time

12. Browse Rate

13. CTR from SERPsSocial traffic may have high bounce rate, but it shows engagement and builds familiarity, leading to greater trustworthiness and all the accompanying metrics Google now uses w/ Panda. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

14. Influencing Personalized SERPs & Adding Social Proof

15. +1s in the SERPs Hello Social Proof! These +1 counts only seem to show when a page has 500 or more +1s. More - http://searchengineland.com/confirmed-google-showing-1-counts-to-logged-out-users-82800 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

16. “My Social Circle” Results Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

17. Social Annotations from Your Network As great as http://www.everywhereist.com is, it doesn’t rank page one for this query unless I’m logged in and following Geraldine on Twitter. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

18. The social connections appear to influence rank ordering. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html These annotations undoubtedly increase CTR, particularly if the source is trusted.

19. Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account! When Google starts using latent (rather than active) network connections, social becomes even more powerful. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

20. Google crawls deeply to get social data and connections once you add a profile. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Read more here http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings and see your socially connected data via http://www.google.com/s2/search/social?hl=en#socialcontent

21. Google Has Deep Social Network Spidering Notice that Google crawls through one network to discover connections 2-3 “hops” away on another. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Read more here http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings and see your socially connected data via http://www.google.com/s2/search/social?hl=en#socialcontent

22. Whatever this Becomes: You can see more about the Google+ product via their demo here - http://www.google.com/intl/en/+/demo/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

23. 7 Powerful Tactics to Improve Your Network’s Reach

24. #1: Build a Social Sharing Email List Connecting with like-minded, socially-networked friends to share and co-share content makes good sense, and can be totally white hat. You’ll learn a lot, too! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

25. #2: Find Influencers w/ FollowerWonk http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Finding influencers via http://www.followerwonk.com is awesomely easy.

26. #2.1: Find Influencers w/ GG Profiles Google Profile search also rocks: http://www.seomoz.org/blog/dont-ask-sites-for-links-find-people-and-connect. Just use &tbs=prfl:e to the end of any Google query to see them. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

27. #2.2: Find Influencers w/ LinkedIn To make the most of this, you’ll want to use LinkedIn’s Advanced Search function: http://www.linkedin.com/search http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

28. #3: Solicit Contributions to Build Content Rae’s interview featured expert-sourced questions AND answers, meaning she had only to curate: http://www.sugarrae.com/link-development/link-building-interview/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

29. #4: Optimize What You Share through Analysis Check out http://www.seomoz.org/blog/calculating-and-improving-your-twitter-clickthroughrate for more on analyzing/improving your social sharing http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

30. #4.1: Optimize Time + Frequency of Sharing, Too http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://whentotweet.com can help with this part 

31. #5: Subscribe to Aggregators; Craft Great Headlines and Share Sites like http://popurls.com, http://alltop.com, http://summify.com, http://reddit.com and other aggregators can help you ID the types of content, headlines and sources that work well. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

32. #6: Optimize Your Profiles, Pics + Bios I’ve tested/optimized my profile picture (background color matters!), my bio (a bunch of times – accuracy and hint of what’s to come helps) and my URL (randfishkin.com probably does better) http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

33. #7: Treat Your On-Site Shares as CRO Via one of the web’s most brilliant data porn blogs: http://blog.okcupid.com/index.php/your-looks-and-online-dating/

34. Overwhelmed by sharing!! Every post on http://mashable.com has 23 unique links to share across 7 channels

35. SEARCH Isn’t Just “SEO” Anymore

36. SOCIAL Influences Further than You Think

37. Combine + Conquer or Risk Losing to Those Who Do News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING!(Find Your Audience Organically on the Web) Webinars Forums Document Sharing Social Bookmarking Word of Mouth Podcasting Direct/Referring Links Type-In Traffic Q+A Sites

39. Blog: www.seomoz.org/blog

40. Email: rand@seomoz.orgYou can now try SEOmoz PRO Free! http://www.seomoz.org/freetrial