The document discusses the evolution of search engine opportunities, including the rise of local, video, and social search results. It explains how factors like business listings, citations, reviews and social connections can influence local and social search rankings. The document also explores how search engines are integrating more social data and annotations into organic search results pages.
4. Search Currently, there are more than 3 billion searches/day on Google Data via Googleâs occasional public statements and some inference (for 2006 + 2009)
5. Social Social is rising fast, but search is solidly in the lead. Via http://searchengineland.com/top-internet-activities-search-email-once-again-88964
16. A Completely Different Algorithm Different metrics and best practices to get in the local âpackâ results vs. standard organic rankings http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
17. Business Registration Required http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.google.com/local/add/promowill get you to Googleâs Places addition page
18. Consistency of Citations is Critical The listings (name + address text) across different websites are interpreted by Google as local âcitationsâ The citations in local results are like links in the classic rankings â they help Places listings to rank higher. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
19. To Discover Places for Listings, Try Searching in Different Ways Find sites that list multiple businesses of your type See where Google sources photos from on other Places pages Luckily, there are ways to work around this: http://www.seomoz.org/blog/how-to-research-local-citations-after-google-removed-them-from-places http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
20. For Reviews, Quantity > Quality For full details, check out http://www.davidmihm.com/local-search-ranking-factors.shtml - the industryâs best resource on the topic. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
22. The âLong Tailâ of Video Sites Long tail of video sites get 50% of all online video traffic/views! http://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/
23. Googleâs Video Results Get High CTR Weâve seen rankings on a video result in position #3+ produce more clicks than the #1 result in some cases. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
24. Any Page with an Embedded Video Can Rank The video doesnât need to be self-hosted, either. Itâs fine to simply have a video on the page (even a YouTube embed) and still get the video snippet. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
25. You Donât Need to Use YouTube None of these come from YouTube, but from independent, non-video specific sites where a video has been embedded. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
26. Video XML Sitemaps are Key Google provides good information on how to do this here: http://www.google.com/support/webmasters/bin/answer.py?answer=80472 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
27. Wistia is My Favorite Video Host http://www.wistia.com will let you point the embed of the video back to your own page, creates video XML sitemaps for you and provides awesome statistics. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
29. Rel=Author Iâm guessing this gives a substantially higher click-through rate, too. Yoast has a great piece for those using Wordpress here: http://yoast.com/wordpress-rel-author-rel-me/ and this oneâs good too: http://anthonyvbrunetti.com/marketing/google-rel-author-infographic-how-to-implement/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
30. These are results from Googleâs âsocialâ search tool (using the parameter in the lower left-hand corner in red). You must be logged into a Google+ enabled account to get this. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
31. Social Annotations from Your Network in âRegularâ Search Results As great as http://www.everywhereist.com is, it doesnât rank page one for this query unless Iâm logged in and following Geraldine on Twitter. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
32. Grow Your Social Network to Reach Searchers Geraldineâs blog is awesome, but it would never rank on page #1 for this query without the power of the social connection. Check out http://www.slideshare.net/randfish/merging-of-search-social-wappow for more on how search engines and social media are mixing together.
33. The social connections appear to influence rank ordering. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html These annotations undoubtedly increase CTR, particularly if the source is trusted.
34. Hang on a tic... How did they know Iâm connected to Kalena on Facebook?! I havenât yet added Facebook to my Google account! When Google starts using latent (rather than active) network connections, social becomes even more powerful. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
35. Google Has Deep Social Network Spidering Notice that Google crawls through one network to discover connections 2-3 âhopsâ away on another. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Read more here http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings and see your socially connected data via http://www.google.com/s2/search/social?hl=en#socialcontent
36. Google+ is Becoming Googleâs Primary Social Connector in Search Results This, sadly, means that, at least for now, mentioning someone on Plus wonât get their attention the way it can on Twitter http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
37. +1s in Non-Personalized SERPs, Too Hello Social Proof! These +1 counts only seem to show when a page has 500 or more +1s. More - http://searchengineland.com/confirmed-google-showing-1-counts-to-logged-out-users-82800 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
38. There are a Lot of Social Networks at Scale Users: 25mm 750mm 200mm 120mm 10mm Users: 14mm Millions 14mm 6.5mm
39. Search is Bigger than Classic SEO (and the responsibilities of SEOs have been upgraded)