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A Few Favorite Tools for Inbound Marketing

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A Few Favorite Tools for Inbound Marketing

  1. The Inbound Marketer’s ToolkitWhat great marketers use to maximize their productivity<br />Download at http://bit.ly/expontools<br />Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011<br />
  2. makes SOFTWARE!!<br />We don’t offer any consulting.<br />
  3. Some of Rand’s Favorite Tools(and how I use ‘em)<br />
  4. Google Analytics’ New Multi-Channel Attribution Tracking<br />Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/<br />
  5. 3 SEO Metrics for Understanding Progress / Setbacks<br />If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org<br />
  6. Super Simple Social Metrics Counts<br />http://sharedcount.com does just what it promises<br />
  7. Sharing + Hosting Images w/ Min.us<br />http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.<br />
  8. Survey Monkey for Content Creation<br />Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com<br />
  9. MailChimp’s Subscription Service<br />http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!<br />
  10. Trunk.ly to Never Forget My Links<br />http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.<br />
  11. Facebook Insights<br />Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about<br />
  12. Facebook Comments<br />Comments left here appear on Facebook + replies to those are posted here!<br />You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/<br />
  13. Disqus Comments<br />http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users)<br />
  14. Moz’s New SERPs Analysis Tool<br />
  15. New SEOmoz SERPs Analysis Tool<br />I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty<br />
  16. Wistia Video Analytics<br />Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.<br />
  17. Bit.ly PRO Enterprise for Short URL Tracking<br />If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)<br />
  18. FollowerWonk for Finding Great Tweeters<br />These folks have tons of followers; we should connect with them!<br />A terrific tool to research high-value targets on Twitter: http://followerwonk.com/<br />
  19. Find People on Google Plus<br />It’s basically FollowerWonk for Google+, only you can’t sort by followed  http://www.findpeopleonplus.com<br />
  20. Open Site Explorer for Link Research<br />See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org<br />
  21. GetListed for Local Coverage<br />Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.<br />
  22. Ontolo/Whitespark for Local Citations<br />Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder<br />
  23. Feedburner for Feed Tracking<br />Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.<br />
  24. Google Alerts / Blogscape for Brand Tracking<br />Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.<br />
  25. Summify for Content Discovery<br />http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.<br />
  26. MozBar for Surfing Like an SEO PRO<br />Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate)<br />
  27. Wistia for Video XML Sitemaps<br />(and everything else video, too)<br />http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.<br />
  28. Unbounce for Landing Pages<br />Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.<br />
  29. Q+A<br />Download at http://bit.ly/expontools<br />You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />Rand on the Web<br /><ul><li> Twitter: @randfish
  30. Blog: www.seomoz.org/blog
  31. Email: rand@seomoz.org</li>