2. www.neowayusa.com!
"!
EXECUTIVE
SUMMARY
!
CONTEXT
AN
OVERVIEW
OF
THE
BRAZILLIAN
MARKET
PG.
01
CHALLENGES
IN
THE
BRAZILLIAN
ECONOMY
PG.
02
COMPANY
COMPANY
PROFILE
PG.
03
NEOWAY
SOLUTIONS
(SIM)
PG.
04
NEOWAY
SOLUTIONS
(SQF)
PG.
05
CASES
MINING
PG.
06
OIL
&
GAS
PG.
07
HEALTH
CARE
PG.
08
FINANCE
PG.
09
RETAIL
PG.
10
INTERNATIONAL
TRADE
PG.
11
CIVIL
CONSTRUCTION
PG.
12
3. EXECUTIVE SUMMARY!
"!
" "MAY 2011!
!
!
An overview of Brazilian Market!
Brazil
covers
nearly
half
of
South
America
(47,3%)
with
an
area
of
8.5
million
km2.
It’s
popula_on
–
nearly
190
million
–
are
steadily
working
to
modernize
and
transform
their
dynamic
society.
Brazil
is
a
federal
republic
comprised
of
26
states.
Beginning
as
a
Portuguese
colony,
Brazil
has
estabilished
a
solid
democracy
and
has
implemented
one
of
the
world’s
most
modern
vo_ng
systems.
A
single
way
to
define
Brazilian
popula_on:
Mul_cultural,
mul_-‐
religious
and
mul_-‐ethnical.
It’s
people
are
free
to
celebrate
their
varied
religious,
ethnic
and
cultural
heritages.
This
mul_
complex
society
it’s
emerging
from
a
poor
society,
for
a
society
with
dreams
and
purchasing
power.
Brazil’s
economy
achieved
one
of
the
highest
economic
growth
rates
in
the
20th
century,
transforming
it’s
economy
from
one
that
was
primarily
rural
into
one
that
is
strong
and
industrialized.
EXECUTIVE
SUMMARY
|
P.
01
|
MAY
2011
4. EXECUTIVE SUMMARY!
"!
" "MAY 2011!
!
!
Challenges within the brazilian market!
Brazil
is
the
largest
na_onal
economy
in
La_n
America,
the
world's
eighth
largest
economy
at
market
exchange
rates
and
the
seventh
largest
in
purchasing
power
parity.
Characterized
by
large
and
well-‐developed
agricultural,
mining,
manufacturing,
and
service
sectors,
Brazil's
economy
outweighs
that
of
all
other
South
American
countries,
and
Brazil
is
expanding
its
presence
in
world
markets.
Therefore,
to
step
into
this
market
it
is
primordial
to
have
tangible
informa_on
of
the
local
market,
such
as
the
local
players
and
main
compe_tors.
On
the
other
hand,
having
a
consistent
supply
chain
management
can
lead
your
company
to
cut
costs
and
prevent
loss.
EXECUTIVE
SUMMARY
|
P.
02
|
MAY
2011
5. EXECUTIVE SUMMARY!
"!
"MAY 2011!
!
EXECUTIVE SUMMARY!
"!
" "MAY 2011!
!
Company Profile!
!
Neoway
arouse
out
of
its
clients'
need
to
transform
corporate
informa_on
into
compe__ve
advantages.
The
company’s
solu_ons
work
with
its
clients’
informa_on
in
order
to
organize
it
and
complement
it
with
qualified
public
data,
providing
Business
Intelligence
services
through
IT.
Neoway’s
solu_ons
work
towards
enabling
its
users
to
have
access
to
all
necessary
informa_on
for
decision
making
at
all
levels
within
the
organiza_on,
and
to
keep
it
always
at
their
disposal
in
the
simplest
and
most
reliable
way.
Vision!
To
provide
crea_ve
solu_ons
with
advanced
technology
through
services
which
involve
intelligence
on
a
large
volume
of
data,
being
acknowledged
for
its
source,
quality,
speed
and
effec_veness
of
its
informa_on.
Mission!
To
become
a
global
benchmark
in
business
intelligence
solu_ons.
!
!
EXECUTIVE
SUMMARY
|
P.
03
|
MAY
2011
6. EXECUTIVE SUMMARY!
"!
" "MAY 2011!
!
!
!
!
The
SIM
(Market
Intelligence
System)
is
a
solu_on
that
helps
companies
increase
their
market
awareness.
The
solu_on
was
designed
and
developed
to
highlight
the
rela_onships
between
the
various
en__es
that
compose
the
market
(customers,
compe_tors
and
suppliers),
providing
value
informa_on
to
the
company,
effec_vely
assis_ng
in
decision-‐making
and
sales
opera_ons.
The
system
enables
sales
people,
managers
and
directors
to
view
regularly
updated
informa_on
about
your
market
in
formats
appropriate
to
their
level
of
decision
making,
highligh_ng
new
business
opportuni_es
and,
consequently,
maximizing
the
success
of
business
opera_ons.
!
Enhance your market perception.
EXECUTIVE
SUMMARY
|
P.
04
|
MAY
2011
7. EXECUTIVE SUMMARY!
"!
" "MAY 2011!
!
!
!
Neoway’s Solutions!
The
SQF
(Suppliers
QualificaEon
System)
intends
to
enhance
the
management
process,
automa_cally
valida_ng
documenta_on
from
suppliers
of
materials
and
services,
through
the
use
of
management
somware,
which
is
integrated
to
the
portal
or
to
the
applica_on
used
for
rela_onship
with
the
supplier.
Among
the
documenta_on
that
is
automa_cally
validated,
the
following
can
be
highlighted:
Registra_on
card
with
CNPJ,
Federal
and
State
Registra_on
Status,
Federal,
State
and
Municipal
CDN,
CDN
INSS
(Na_onal
Social
Security
Ins_tute),
CND
FGTS
(Severance
and
Indemnity
Payment
Fund),
QSA
(Shareholding
and
Management
Structure),
and
refusal
to
pay.
Increase your supply chain efficiency.!
EXECUTIVE
SUMMARY
|
P.
05
|
MAY
2011
8. EXECUTIVE SUMMARY!
"!
"MAY 2011!
!
www.neowayusa.com!
"!
!
Brazil
is
trying
to
aoract
new
investment
and
to
diversify
its
mining
industry.
The
challenge
it
has
to
face
is
that
there
is
only
a
small
number
of
areas
open
to
explora_on
with
quality
geological
data.
They
are
usually
controlled
by
a
few
large
companies
and
data
on
extensive
areas
of
the
country
are
scarce.
Under
this
scenario,
one
of
the
largest
Chinese
Mining
companies
invested
on
Neoway’s
Solu_ons
to
the
perfect
understanding
of
the
Brazilian
market
and
tangible
informa_on
about
licenses
and
raw
material
to
extract.
The
company
also
enhanced
their
percep_on
of
loca_on
for
extrac_on
and
has
already
invested
U$S
200
million
dollars
at
the
Brazilian
market.
EXECUTIVE
SUMMARY
|
P.
06
|
MAY
2011
9. EXECUTIVE SUMMARY!
"!
"MAY 2011!
!
www.neowayusa.com!
"!
!
In
2010,
the
major
distributor
of
Oil
and
Gas
in
Brazil
demanded
informa_on
about
poten_al
consumers
-‐
specially
fleet
owners
of
cars
and
heavy
vehicles.
In
control
of
more
than
7.000
gas
sta_ons
across
the
country,
the
company
implemented
the
SIM
(Market
Intelligence
Solu_on)
in
order
to
have
a
beoer
understanding
of
the
market,
and
upgrade
the
sales
department
control.
Neoway
provided
the
company
the
visualiza_on
of
maps
with
company’s
performance
against
the
domes_c
scenario
within
the
fuel
market
and
mapping
informa_on
on
the
company’s
opera_ons
within
a
specific
region,
enabling
a
global
vision
of
performance
for
each
sales
outlet
and
allowing
planning
of
necessary
ac_ons
to
achieve
its
goals,
helping
with
the
acquisi_on
of
more
than
40.000
new
clients.
EXECUTIVE
SUMMARY
|
P.
07
|
MAY
2011
10. www.neowayusa.com!
"!
!
The
health
care
regulatory
agency,
known
as
ANS,
implemented
new
guidelines
to
the
companies
in
this
segment.
In
2010,
it
was
necessary
for
all
of
them
have
a
updated
data
about
their
clients,
including
those
with
a
corporate
plan.
One
of
the
major
companies
in
this
segment
implemented
Neoway
services
for
data
authen_ca_on,
data
processing,
data
upda_ng,
data
enhancement
and
data
monitoring.
Neoway
provided
the
complete
database
for
this
company,
updated,
clean,
enhanced
and
with
a
complementary
report
about
all
the
procedures
done
with
all
the
data.
EXECUTIVE
SUMMARY
|
P.08
|
MAY
2011
11. www.neowayusa.com!
"!
!
Total
consumer
loans
rose
six-‐fold
over
the
past
eight
years,
to
US$
495
billion,
and
jumped
from
24
percent
of
gross
domes_c
product
in
2003
to
46%
day,
according
to
the
brazilian
central
bank.
About
a
fimh
of
these
loans
are
paid
by
automa_c
deduc_on
from
paychecks.
Since
2004,
bank
credit
cards
have
tripled,
to
159.5
million,
and
retailer
cards
have
nearly
quadrupled,
to
233.5
million.
(BLOOMBERG
BusinessWeek.
6-‐9,
MAY2011)
One
of
the
largest
financial
ins_tu_ons
in
Brazil
implemented
Neoway’s
Solu_ons
in
order
to
clone
clients
profiles
and
set
their
sales
force
to
a
specific
target.
The
ins_tu_on
detected
35%
on
sales
performance.
EXECUTIVE
SUMMARY
|
P.
09
|
MAY
2011
12. www.neowayusa.com!
"!
!
Santa
Catarina’s
largest
retail
company
have
more
than
18
stores
across
the
south
region
of
Brazil.
During
2007,
the
head
of
the
company
decided
to
expand
the
number
of
stores
loca_ons,
but
there
was
a
lack
of
informa_on
of
how
and
where
to
go.
The
company
had
one
requirement:
posi_on
their
stores
close
as
possible
of
their
poten_al
clients.
Neoway
Solu_ons
has
iden_fied
the
company’s
specific
consumer,
providing
them
with
informa_on
of
the
best
loca_on
to
implement
the
new
store
near
these
consumers.
Neoway
also
provided
specific
data
of
these
clients,
such
as
address,
phone
number,
etc.
These
data
helped
the
company’s
Marke_ng
Department
reaching
these
clients
with
a
more
effec_ve
Marke_ng
Plan.
EXECUTIVE
SUMMARY
|
P.
10
|
MAY
2011
13. www.neowayusa.com!
"!
!
One
of
the
largest
banks
in
China
was
planning
to
give
the
“start”
of
opera_ons
in
Brazil,
and
needed
comprehensive
data
about
the
interna_onal
trade
between
the
two
countries.
The
informa_on
regarding
local
companies
can
help
enabling
sales
force
to
have
the
capacity
of
iden_fying
a
greater
number
of
business
opportuni_es,
with
a
lower
number
of
ac_ons
and
visits
.
In
order
to
deliver
this
specific
need,
Neoway
searched,
captured
and
delivered
accurate
informa_on
regarding
expor_ng
companies
on
the
na_onal
scene,
main
products
imported
and
exported,
values
and
currency
,
volume,
business
opportuni_es,
among
others.
This
informa_on
provided
to
the
bank
a
great
compe__ve
advantage
and
the
lead
in
the
capture
of
new
business
opportuni_es,
that
was
previously
unknown
to
the
ins_tu_on.
EXECUTIVE
SUMMARY
|
P.
11
|
MAY
2011
14. www.neowayusa.com!
"!
!
The
main
producer
of
ceramic
_les
in
Brazil
and
one
of
the
largest
in
La_n
America
planned
a
strategy
to
relocate
their
sales
strategy
from
a
interna_onal
trade
only,
to
a
local
strategy.
Therefore,
the
company
requested
Neoway
SIM
(Marke_ng
Intelligence
Solu_on)
to
help
and
assist
the
viewing
and
management
of
sales
opportuni_es.
By
implemen_ng
SIM
Construc_on,
the
company
found
the
possibility
of
expansion
and
increase
their
internal
sales.
According
to
the
CEO
of
the
company,
having
access
to
qualified
informa_on
enhanced
the
Market
percep_on
of
sales
team,
increasing
50%
the
iden_fica_on
of
poten_al
customers.
EXECUTIVE
SUMMARY
|
P.
12
|
MAY
2011
15. www.neoway.com.br
www.neowayusa.com
contato@neoway.com.br
Florianópolis
Rua
Patrício
Farias,
131
–
3o
andar
CEP
88034-‐132
Florianópolis
–
SC
(48)
3333-‐2030
São
Paulo
Rua
Surubim,
577
–
2o
andar
CEP
04571-‐050
São
Paulo
–
SP
(11)
5505-‐0581
