SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
October 1, 2008




Where to spend automotive marketing dollars to 
increase returns?
Learn from competitors to improve landing page effectiveness




miro kazakoff                   jackie o’dowd
managing director               senior associate
617‐933‐5615                    617‐933‐5694
mkazakoff@compete.com           jodowd@compete.com
What we’ll cover today

1. Why clickthroughs don’t tell the whole story of advertising effectiveness

2. From the ad through lead generation: the landing page

3. Some principles for effective landing pages

4. Questions and answers
About TNS‐Compete
We connect the dots from digital insights to marketing ROI


                                                      • The largest integrated online 
                                                        consumer behavior and survey 
                                                        panel in the industry
                                                      • Permission from millions of US 
                                                        consumers to analyze their click‐
                                                        streams and survey responses
                                                      • Proprietary panels combined with 
                                                        national ISP and ASP partnerships
                                                      • Advanced normalization and 
                                                        projection methodology ensures 
                                                        representativeness 
                                                      • 360‐degree view of online 
Compete analyzes online behavior to help marketers      behavior augmented with broad 
   achieve brand development and sales goals            portfolio of TNS capabilities
TNS across the globe
“We know more about the consumer than anyone else.”


• Serve global advertisers, agencies and media companies
• Comprehensive media and consumer research capabilities
• Traditional, social and digital media expertise
• World‐class network of consumer insight panels 
• Knowledge across industries and disciplines            Globally, we measure…
• Commitment to client results                          96% of all ad expenditures
                                                       20 media across 23 countries
                                                    2 million consumers’ online behavior
                                                    70 million blogs and online forums 
                                                      1 million digital TV households
A tale of two campaigns
Diagnosing the performance of two campaigns from at&t


                       ‐Family Plan Campaign‐
A tale of two campaigns
Diagnosing the performance of two campaigns from at&t


                       ‐Family Plan Campaign‐




                       ‐Free Phone Campaign‐
Who’s the big winner?
That depends on what you measure

    Landing page clickthroughs and online conversions from landing page visitors
      Landing page sessions and percent of visitors who ordered a phone online, Q2 2007



                         2.0M




                                                      780K




                       at&t Family Plan              at&t Free Phone
Who’s the big winner?
That depends on what you measure

    Landing page clickthroughs and online conversions from landing page visitors
      Landing page sessions and percent of visitors who ordered a phone online, Q2 2007



                         2.0M

                                                             6.8%

                                5.6%



                                                      780K




                       at&t Family Plan              at&t Free Phone
“Don’t let your advertising write checks your website can’t cash”
                                                 -Avinash Kaushik



           Family Plan Campaign             Free Phone Campaign
Why dedicated landing pages work


            • Smoothes the transition from publisher  Free Phone Campaign
          Family Plan Campaign
              site to advertiser’s sites
                 • Messaging synchronized with 
                   creative
                 • Visuals synchronized with creative
            • Highlights the call to action
            • Directs the user experience by limiting 
              paths into the site
            • Integrates the advertising experience by  
              tying the creative experience to the 
              purchase /conversion experience
The traditional advertising approach moved online


    Stimulus                  Exposure               Response




             Ad creative &                Clickthrough & lead generation 
            media placement                    on the advertiser site
The goal of every part of the process is to move the user to the 
next step

     Display Advertising                         Landing Page                     Lead Generation Funnel
   Stimulus     Exposure   Response        Stimulus    Exposure      Response     Stimulus     Exposure   Response


 Who sees my ad?                      Does the experience deliver on            Does the site experience of drive 
  • Right Sites?                      the promise of the ad?                    people to the desired lead 
  • Right Time?                        •    Load time?                          generation activity?
  • Right Audience?                    •    Visually synchronized?                • Optimized funnel?
                                       •    Consistent messaging?
 What do they see?                     •    What segments click through?
  • Right creative?                    •    Messaging to drive desired 
  • Right offer?                            action?


 Desired Response                     Desired Response                          Desired Response
  • Click‐through                      • Engage with the site                    • Lead Generation 
  • Favorable brand                    • Move toward                               (however that is 
    impression                           conversion activity                       measured)
But do I really need to care about post‐click behavior?
• Improving performance from the bottom quartile to average or best‐in‐class can 
  translate into a 3‐18x improvement in conversion
• Assuming no added spend, increases in conversion are direct increases to ROI

   Post‐Click Through engagement rates among automotive prospects
   Percentage of visitors to landing pages who used Request a Quote during the same session




                                         Reaching Top Quartile: 
                                              3x improvement



                     Reaching Average:
                     18x improvement




                              Source: Compete study of Automotive Ad Campaigns 2008
Driving Engaged Traffic
Landing page design affects prospects behavior

    1   Chevy Traverse                 2   Ford Flex




    3   Kia Borrego                    4   Toyota Venza
Engagement vs. Bounce Rate
Kia Borrego had the highest bounce rate

    Engagement Rates
    Share of visitors continuing on site after seeing landing page (August 2008)
       Click & Engage                                        Click & Run
       (Made at least one click after seeing Landing Page)   (Left site directly after viewing the Landing Page)




                Chevy Traverse               Ford Flex       Kia Borrego                Toyota Venza
Kia’s site...still loading
Driving Tool Usage
Not all landing pages drive equal amounts of traffic to online tools

       1   Hyundai                       2   Infiniti




       3   Toyota                        4   Volkswagen
Toyota drove the least amount of traffic to BYO from the sales 
event page

   Same Session Build Your Own Vehicle Usage
   Percent of landing page visitors who used ‘Build Your Own’ during same session (August 2008)

         Build Your Own




                 Hyundai            Infiniti        Toyota         Volkswagen 
Landing Page design can affect your prospects behavior
Hyundai, Infiniti and VW prominently displayed tools and let the prospect drive
Ease of navigation is key
Toyota’s sales event page did not have a direct link to BYO
Consumer behavior is often counter intuitive

      Visually Engaging, Image Heavy Landing Pages         Just Text

  1      Chevy Cobalt           2    Chevy Silverado   4    Find a Dealer




                3        Ford Edge
Locate a Dealer had the highest engagement rates
Highest percentages of users clicking further and requesting a quote

    Engagement Rates
    Percentage of visitors that clicked further into the site and requested a quote (July 2008)
       Click & Engage                                        Requested a Quote
       (Made at least one click after seeing Landing Page)   (Visited the ‘Request a Quote’ page
                                                             during the same session)                 79%
            74%                                                                                             3.4%
                                            69%                       68%

                                                      2.5%
                                                                               2.2%
                     1.7%




           Chevy Cobalt                 Chevy Silverado                Ford Edge                   Locate a Dealer
Insight + Testing = $
How one client improved conversion by 57%
                             Client business challenge / opportunity
                               • Client had Industry leading conversion rates, and 
                                 wasn’t sure what alternate approaches to consider
                               • Competitors consistently used different landing page 
                                 experiences than the client
                             TNS approach and analysis
                               • Measured performance of competitors’ online 
                                 engagement and conversion as well as offline impact 
                                 measures such as retail store finder
                               • Recommended improved post‐click flow to optimize 
                                 conversion
                             Client business results
                               • Client tested three landing page variations based on 
                                 our recommendation
  57% increase in landing 
      page conversion
                               • The recommended approach showed 57% lift in overall 
                                 landing page conversion compared to control groups
                               • All their handset landing pages now follow this model, 
                                 creating the opportunity for a several million dollar 
                                 increase in online sourced sales
What can we take‐away right now?!?
More than two years working on landing pages and five years on funnel effectiveness


1. Dedicated Landing Pages work
   Synchronizing the site experience with the advertising experience and limiting the paths from the 
   landing page drives lead generation

2. Don’t get between your customer and the activity you are trying to encourage
   Never forget the basics, only insert steps between your consumer and the action you want them 
   to take if those steps help drive engagement

3. Optimizing the post‐click experience is the fastest way to boost ROI
   The customers most likely to take the next step are the ones that have already taken the first step

4. Your competitors know something you don’t
   Even if it is to never, ever try what they are trying

5. Every other rule is only true for ~6‐12 months
   Keep your eye on the horizon at all times. As the market changes, so do the experiences 
   consumers respond to
What tools are available to help me?




  Your first resource for industry benchmarks and competitive intelligence
  • Daily reporting on the top 1 million domains in the US
  • Traffic and engagement metrics including visitor counts, engagement, search performance
TNS’ Digital Media Effectiveness product suite
The most complete picture of your online media effectiveness


  An integrated approach to measuring and 
  Increasing the ROI on your online advertising




  Stradegy & Evaliant™           AdEval™                         Landing Page 
  Track competitive campaigns    Identify which consumers are    Effectiveness™
  & media spend by detailed      exposed to your ads and the     Maximize campaign 
  brand, media and creative      business impact through         effectiveness with insights 
  breakdowns                     integrated cookie & panel       from specific, competitor 
                                 tracking                        campaigns
A next step for today’s webinar participants…



                                                      Email Compete by Friday, October 10th, 
                                                      with a competitive campaign (landing 
                                                      page URL, screenshot and ad creative) 
                                                      and we will provide you with a FREE 
                                                      competitive assessment.*
                                                      lpe@compete.com



   We’ll help you benchmark your advertising 
   and landing pages against a key competitor:
   • How many people viewed the landing page;
   • How engaged were then in the landing page experience;
   • What domains referred visitors – and where they went next.



         *Traffic permitting
Thank you.




                Q&A
               lpe@compete.com
             jodowd@compete.com

Más contenido relacionado

Was ist angesagt?

Digital training 101 final
Digital training 101 finalDigital training 101 final
Digital training 101 finalChristina Oblak
 
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi..."An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...Joshua Tree Internet Media, LLC
 
Advanced Landing Pages for Higher Online Conversions
Advanced Landing Pages for Higher Online ConversionsAdvanced Landing Pages for Higher Online Conversions
Advanced Landing Pages for Higher Online Conversionsion interactive
 
Presentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationshipsPresentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationshipsStanford University
 
The shoppingpro deck-v6.05
The shoppingpro deck-v6.05The shoppingpro deck-v6.05
The shoppingpro deck-v6.05ashishgupta97065
 
Michael Oiknine: Media App Summit
Michael Oiknine: Media App SummitMichael Oiknine: Media App Summit
Michael Oiknine: Media App SummitMediabistro
 
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...The Art and Science of Mobile App Success - Seattle Interactive Conference 20...
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
 
Zeta interactive technology 2011
Zeta interactive technology 2011Zeta interactive technology 2011
Zeta interactive technology 2011mkeelty
 
1400 omma social barry berkowitz
1400 omma social barry berkowitz1400 omma social barry berkowitz
1400 omma social barry berkowitzMediaPost
 
Stop drowning in data 032013
Stop drowning in data 032013Stop drowning in data 032013
Stop drowning in data 032013Vickie Gibbs
 
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007How to Sell Your Website to Advertisers: AAN Convention, Portland 2007
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007Laurafries
 
Chris Tuff & Julie Tullis
Chris Tuff & Julie TullisChris Tuff & Julie Tullis
Chris Tuff & Julie TullisMediabistro
 
Web analytics
Web analyticsWeb analytics
Web analyticsWSI Egypt
 
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
 
1310 omma mobile sponsored lunch grey stripe
1310 omma mobile sponsored lunch grey stripe1310 omma mobile sponsored lunch grey stripe
1310 omma mobile sponsored lunch grey stripeMediaPost
 
1615 outfront ken pearl
1615 outfront ken pearl1615 outfront ken pearl
1615 outfront ken pearlMediaPost
 
Viewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry StandardViewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry StandardMARC USA
 
Internet Summit - Preconference Training (2012)
Internet Summit - Preconference Training (2012)Internet Summit - Preconference Training (2012)
Internet Summit - Preconference Training (2012)Dana Todd
 

Was ist angesagt? (20)

#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement
 
Digital training 101 final
Digital training 101 finalDigital training 101 final
Digital training 101 final
 
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi..."An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
 
Advanced Landing Pages for Higher Online Conversions
Advanced Landing Pages for Higher Online ConversionsAdvanced Landing Pages for Higher Online Conversions
Advanced Landing Pages for Higher Online Conversions
 
Presentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationshipsPresentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationships
 
The shoppingpro deck-v6.05
The shoppingpro deck-v6.05The shoppingpro deck-v6.05
The shoppingpro deck-v6.05
 
Michael Oiknine: Media App Summit
Michael Oiknine: Media App SummitMichael Oiknine: Media App Summit
Michael Oiknine: Media App Summit
 
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...The Art and Science of Mobile App Success - Seattle Interactive Conference 20...
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...
 
Zeta interactive technology 2011
Zeta interactive technology 2011Zeta interactive technology 2011
Zeta interactive technology 2011
 
1400 omma social barry berkowitz
1400 omma social barry berkowitz1400 omma social barry berkowitz
1400 omma social barry berkowitz
 
Stop drowning in data 032013
Stop drowning in data 032013Stop drowning in data 032013
Stop drowning in data 032013
 
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007How to Sell Your Website to Advertisers: AAN Convention, Portland 2007
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007
 
Chris Tuff & Julie Tullis
Chris Tuff & Julie TullisChris Tuff & Julie Tullis
Chris Tuff & Julie Tullis
 
Web analytics
Web analyticsWeb analytics
Web analytics
 
GOOGLE - Miles Lazic 2012 Ticketing Professionals Conference
GOOGLE - Miles Lazic 2012 Ticketing Professionals ConferenceGOOGLE - Miles Lazic 2012 Ticketing Professionals Conference
GOOGLE - Miles Lazic 2012 Ticketing Professionals Conference
 
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)
 
1310 omma mobile sponsored lunch grey stripe
1310 omma mobile sponsored lunch grey stripe1310 omma mobile sponsored lunch grey stripe
1310 omma mobile sponsored lunch grey stripe
 
1615 outfront ken pearl
1615 outfront ken pearl1615 outfront ken pearl
1615 outfront ken pearl
 
Viewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry StandardViewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry Standard
 
Internet Summit - Preconference Training (2012)
Internet Summit - Preconference Training (2012)Internet Summit - Preconference Training (2012)
Internet Summit - Preconference Training (2012)
 

Ähnlich wie Automotive Landing Page Evaluation Dealer Webinar

Digital proposal summary
Digital proposal summaryDigital proposal summary
Digital proposal summaryaslott76
 
From Reporting to Action: How to Understand and Drive Interactive Results
From Reporting to Action: How to Understand and Drive Interactive ResultsFrom Reporting to Action: How to Understand and Drive Interactive Results
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
 
Online Marketing presentation
Online Marketing presentation Online Marketing presentation
Online Marketing presentation Sam shetty
 
Smx west 2012 the end of search marketing (as we know it!)
Smx west 2012   the end of search marketing (as we know it!)Smx west 2012   the end of search marketing (as we know it!)
Smx west 2012 the end of search marketing (as we know it!)Alexandre Pelletier
 
Measurement module 100704
Measurement module 100704Measurement module 100704
Measurement module 100704GroupM
 
Search Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid SearchSearch Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid SearchaiCommerce
 
Selling internationally with digital marketing slide
Selling internationally with digital marketing slideSelling internationally with digital marketing slide
Selling internationally with digital marketing slideChris Topher
 
Selling internationally with digital marketing 1.9
Selling internationally with digital marketing 1.9Selling internationally with digital marketing 1.9
Selling internationally with digital marketing 1.9Chris Topher
 
Selling Internationally with Digital Marketing
Selling Internationally with Digital MarketingSelling Internationally with Digital Marketing
Selling Internationally with Digital MarketingEcommerceXpo
 
Selling internationally with digital marketing Slideshow
Selling internationally with digital marketing SlideshowSelling internationally with digital marketing Slideshow
Selling internationally with digital marketing SlideshowEvolution-e
 
Selling Internationally with Digital Marketing
Selling Internationally with Digital MarketingSelling Internationally with Digital Marketing
Selling Internationally with Digital MarketingEvolution-e
 
Auditing Agency Performance 110109x
Auditing Agency Performance 110109xAuditing Agency Performance 110109x
Auditing Agency Performance 110109xShane Crombie
 
Selling internationally with digital marketing 1.8
Selling internationally with digital marketing 1.8Selling internationally with digital marketing 1.8
Selling internationally with digital marketing 1.8Chris Topher
 
Optimizing subscription pages
Optimizing subscription pagesOptimizing subscription pages
Optimizing subscription pagesInvesp
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Top Floor Technologies
 
OnlineMarketing_BestPractices_small
OnlineMarketing_BestPractices_smallOnlineMarketing_BestPractices_small
OnlineMarketing_BestPractices_smallChris Rash
 
Digital Strategy for your Brand
Digital Strategy for your BrandDigital Strategy for your Brand
Digital Strategy for your BrandAhmar Hasan
 
Presentation on monetization and ltv
Presentation on monetization and ltvPresentation on monetization and ltv
Presentation on monetization and ltvLloyd Melnick
 
Renee Work Sample 2012
Renee Work Sample 2012Renee Work Sample 2012
Renee Work Sample 2012reneejones
 

Ähnlich wie Automotive Landing Page Evaluation Dealer Webinar (20)

Digital proposal summary
Digital proposal summaryDigital proposal summary
Digital proposal summary
 
From Reporting to Action: How to Understand and Drive Interactive Results
From Reporting to Action: How to Understand and Drive Interactive ResultsFrom Reporting to Action: How to Understand and Drive Interactive Results
From Reporting to Action: How to Understand and Drive Interactive Results
 
Online Marketing presentation
Online Marketing presentation Online Marketing presentation
Online Marketing presentation
 
Smx west 2012 the end of search marketing (as we know it!)
Smx west 2012   the end of search marketing (as we know it!)Smx west 2012   the end of search marketing (as we know it!)
Smx west 2012 the end of search marketing (as we know it!)
 
Measurement module 100704
Measurement module 100704Measurement module 100704
Measurement module 100704
 
Search Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid SearchSearch Retargeting: Expanding Paid Search
Search Retargeting: Expanding Paid Search
 
Selling internationally with digital marketing slide
Selling internationally with digital marketing slideSelling internationally with digital marketing slide
Selling internationally with digital marketing slide
 
Selling internationally with digital marketing 1.9
Selling internationally with digital marketing 1.9Selling internationally with digital marketing 1.9
Selling internationally with digital marketing 1.9
 
Selling Internationally with Digital Marketing
Selling Internationally with Digital MarketingSelling Internationally with Digital Marketing
Selling Internationally with Digital Marketing
 
Selling internationally with digital marketing Slideshow
Selling internationally with digital marketing SlideshowSelling internationally with digital marketing Slideshow
Selling internationally with digital marketing Slideshow
 
Selling Internationally with Digital Marketing
Selling Internationally with Digital MarketingSelling Internationally with Digital Marketing
Selling Internationally with Digital Marketing
 
Auditing Agency Performance 110109x
Auditing Agency Performance 110109xAuditing Agency Performance 110109x
Auditing Agency Performance 110109x
 
Selling internationally with digital marketing 1.8
Selling internationally with digital marketing 1.8Selling internationally with digital marketing 1.8
Selling internationally with digital marketing 1.8
 
Optimizing subscription pages
Optimizing subscription pagesOptimizing subscription pages
Optimizing subscription pages
 
Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013Improving the Success of Your Website - Mid Am January 2013
Improving the Success of Your Website - Mid Am January 2013
 
OnlineMarketing_BestPractices_small
OnlineMarketing_BestPractices_smallOnlineMarketing_BestPractices_small
OnlineMarketing_BestPractices_small
 
Digital Strategy for your Brand
Digital Strategy for your BrandDigital Strategy for your Brand
Digital Strategy for your Brand
 
Presentation on monetization and ltv
Presentation on monetization and ltvPresentation on monetization and ltv
Presentation on monetization and ltv
 
Renee Work Sample 2012
Renee Work Sample 2012Renee Work Sample 2012
Renee Work Sample 2012
 
Seo Working
Seo WorkingSeo Working
Seo Working
 

Mehr von Ralph Paglia

Adm consulting reputation management v5
Adm consulting reputation management v5Adm consulting reputation management v5
Adm consulting reputation management v5Ralph Paglia
 
Google Display Marketing Jargon Buster
Google Display Marketing Jargon BusterGoogle Display Marketing Jargon Buster
Google Display Marketing Jargon BusterRalph Paglia
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media AdvisorRalph Paglia
 
Google Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterGoogle Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterRalph Paglia
 
Google Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleGoogle Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleRalph Paglia
 
Google: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesGoogle: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesRalph Paglia
 
Google ad words experience guide
Google ad words experience guideGoogle ad words experience guide
Google ad words experience guideRalph Paglia
 
Google adwords ad extensions
Google adwords ad extensionsGoogle adwords ad extensions
Google adwords ad extensionsRalph Paglia
 
Genuine google seo checklist top secret
Genuine google seo checklist top secretGenuine google seo checklist top secret
Genuine google seo checklist top secretRalph Paglia
 
Digital growth checklist infographic
Digital growth checklist infographicDigital growth checklist infographic
Digital growth checklist infographicRalph Paglia
 
Digital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryDigital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryRalph Paglia
 
42 rules of social media
42 rules of social media42 rules of social media
42 rules of social mediaRalph Paglia
 
10 key true car changes made from january to april 2012
10 key true car changes made from january to april 201210 key true car changes made from january to april 2012
10 key true car changes made from january to april 2012Ralph Paglia
 
Google dealer guidebook best practices complete
Google dealer guidebook best practices completeGoogle dealer guidebook best practices complete
Google dealer guidebook best practices completeRalph Paglia
 
Triumph digital media presentation
Triumph digital media presentationTriumph digital media presentation
Triumph digital media presentationRalph Paglia
 
Toyota kc region dealer summit presentation
Toyota kc region dealer summit presentationToyota kc region dealer summit presentation
Toyota kc region dealer summit presentationRalph Paglia
 
Top 150 dealer groups
Top 150 dealer groupsTop 150 dealer groups
Top 150 dealer groupsRalph Paglia
 
Tips modular strategy for digital marketing
Tips modular strategy for digital marketingTips modular strategy for digital marketing
Tips modular strategy for digital marketingRalph Paglia
 
The mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereThe mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereRalph Paglia
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters editionRalph Paglia
 

Mehr von Ralph Paglia (20)

Adm consulting reputation management v5
Adm consulting reputation management v5Adm consulting reputation management v5
Adm consulting reputation management v5
 
Google Display Marketing Jargon Buster
Google Display Marketing Jargon BusterGoogle Display Marketing Jargon Buster
Google Display Marketing Jargon Buster
 
Google Digital Media Advisor
Google Digital Media AdvisorGoogle Digital Media Advisor
Google Digital Media Advisor
 
Google Digital Marketing Jargon Buster
Google Digital Marketing Jargon BusterGoogle Digital Marketing Jargon Buster
Google Digital Marketing Jargon Buster
 
Google Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword PuzzleGoogle Digital Marketing Crossword Puzzle
Google Digital Marketing Crossword Puzzle
 
Google: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best PracticesGoogle: Building Mobile Sites | Best Practices
Google: Building Mobile Sites | Best Practices
 
Google ad words experience guide
Google ad words experience guideGoogle ad words experience guide
Google ad words experience guide
 
Google adwords ad extensions
Google adwords ad extensionsGoogle adwords ad extensions
Google adwords ad extensions
 
Genuine google seo checklist top secret
Genuine google seo checklist top secretGenuine google seo checklist top secret
Genuine google seo checklist top secret
 
Digital growth checklist infographic
Digital growth checklist infographicDigital growth checklist infographic
Digital growth checklist infographic
 
Digital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industryDigital and physical touchpoints in the automotive industry
Digital and physical touchpoints in the automotive industry
 
42 rules of social media
42 rules of social media42 rules of social media
42 rules of social media
 
10 key true car changes made from january to april 2012
10 key true car changes made from january to april 201210 key true car changes made from january to april 2012
10 key true car changes made from january to april 2012
 
Google dealer guidebook best practices complete
Google dealer guidebook best practices completeGoogle dealer guidebook best practices complete
Google dealer guidebook best practices complete
 
Triumph digital media presentation
Triumph digital media presentationTriumph digital media presentation
Triumph digital media presentation
 
Toyota kc region dealer summit presentation
Toyota kc region dealer summit presentationToyota kc region dealer summit presentation
Toyota kc region dealer summit presentation
 
Top 150 dealer groups
Top 150 dealer groupsTop 150 dealer groups
Top 150 dealer groups
 
Tips modular strategy for digital marketing
Tips modular strategy for digital marketingTips modular strategy for digital marketing
Tips modular strategy for digital marketing
 
The mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is hereThe mercedes benz x-class concept pickup truck is here
The mercedes benz x-class concept pickup truck is here
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters edition
 

Último

Leading Garage In Canoga Park To Address BMW PCV Valve Failure
Leading Garage In Canoga Park To Address BMW PCV Valve FailureLeading Garage In Canoga Park To Address BMW PCV Valve Failure
Leading Garage In Canoga Park To Address BMW PCV Valve FailureEuro Plus Automotive
 
Commercial Movers Near Me Best Commercial Moving Company.pptx
Commercial Movers Near Me  Best Commercial Moving Company.pptxCommercial Movers Near Me  Best Commercial Moving Company.pptx
Commercial Movers Near Me Best Commercial Moving Company.pptxThree Movers
 
EV Adoption For Taxi/Rideshare Drivers by Jarvis Murray
EV Adoption For Taxi/Rideshare Drivers by Jarvis MurrayEV Adoption For Taxi/Rideshare Drivers by Jarvis Murray
EV Adoption For Taxi/Rideshare Drivers by Jarvis MurrayForth
 
Timeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FL
Timeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FLTimeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FL
Timeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FLWorld Class Auto - Classic Car Restoration
 
Accelerating EV Adoption for Gig Drivers by Ian Sergeant
Accelerating EV Adoption for Gig Drivers by Ian SergeantAccelerating EV Adoption for Gig Drivers by Ian Sergeant
Accelerating EV Adoption for Gig Drivers by Ian SergeantForth
 
APACHE RTR200 4V ABS PARTS CATALOGUE.pdf
APACHE RTR200 4V ABS PARTS CATALOGUE.pdfAPACHE RTR200 4V ABS PARTS CATALOGUE.pdf
APACHE RTR200 4V ABS PARTS CATALOGUE.pdfyashwanthsh1
 
Change Management Systm Presentation.pdf
Change Management Systm Presentation.pdfChange Management Systm Presentation.pdf
Change Management Systm Presentation.pdfssuser6ef45a
 
Portland Electric Ways to Work by Amy Corbett
Portland Electric Ways to Work by Amy CorbettPortland Electric Ways to Work by Amy Corbett
Portland Electric Ways to Work by Amy CorbettForth
 
My CV/Resume (Updated on March 13, 2024)
My CV/Resume (Updated on March 13, 2024)My CV/Resume (Updated on March 13, 2024)
My CV/Resume (Updated on March 13, 2024)AaronSanchez54
 
MSA Website Sldccdddddddddddddddfgew rgawrgkhrawg
MSA Website Sldccdddddddddddddddfgew rgawrgkhrawgMSA Website Sldccdddddddddddddddfgew rgawrgkhrawg
MSA Website Sldccdddddddddddddddfgew rgawrgkhrawgmsaucla
 
Trustworthy Solutions for Volvo Exhaust Repair and Performance Enhancement
Trustworthy Solutions for Volvo Exhaust Repair and Performance EnhancementTrustworthy Solutions for Volvo Exhaust Repair and Performance Enhancement
Trustworthy Solutions for Volvo Exhaust Repair and Performance EnhancementA&M Auto Service
 
Suspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TX
Suspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TXSuspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TX
Suspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TXLouden Motorcar Services Inc
 

Último (12)

Leading Garage In Canoga Park To Address BMW PCV Valve Failure
Leading Garage In Canoga Park To Address BMW PCV Valve FailureLeading Garage In Canoga Park To Address BMW PCV Valve Failure
Leading Garage In Canoga Park To Address BMW PCV Valve Failure
 
Commercial Movers Near Me Best Commercial Moving Company.pptx
Commercial Movers Near Me  Best Commercial Moving Company.pptxCommercial Movers Near Me  Best Commercial Moving Company.pptx
Commercial Movers Near Me Best Commercial Moving Company.pptx
 
EV Adoption For Taxi/Rideshare Drivers by Jarvis Murray
EV Adoption For Taxi/Rideshare Drivers by Jarvis MurrayEV Adoption For Taxi/Rideshare Drivers by Jarvis Murray
EV Adoption For Taxi/Rideshare Drivers by Jarvis Murray
 
Timeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FL
Timeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FLTimeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FL
Timeless Elegance Restored Classic Car Restoration Excellence in Boca Raton, FL
 
Accelerating EV Adoption for Gig Drivers by Ian Sergeant
Accelerating EV Adoption for Gig Drivers by Ian SergeantAccelerating EV Adoption for Gig Drivers by Ian Sergeant
Accelerating EV Adoption for Gig Drivers by Ian Sergeant
 
APACHE RTR200 4V ABS PARTS CATALOGUE.pdf
APACHE RTR200 4V ABS PARTS CATALOGUE.pdfAPACHE RTR200 4V ABS PARTS CATALOGUE.pdf
APACHE RTR200 4V ABS PARTS CATALOGUE.pdf
 
Change Management Systm Presentation.pdf
Change Management Systm Presentation.pdfChange Management Systm Presentation.pdf
Change Management Systm Presentation.pdf
 
Portland Electric Ways to Work by Amy Corbett
Portland Electric Ways to Work by Amy CorbettPortland Electric Ways to Work by Amy Corbett
Portland Electric Ways to Work by Amy Corbett
 
My CV/Resume (Updated on March 13, 2024)
My CV/Resume (Updated on March 13, 2024)My CV/Resume (Updated on March 13, 2024)
My CV/Resume (Updated on March 13, 2024)
 
MSA Website Sldccdddddddddddddddfgew rgawrgkhrawg
MSA Website Sldccdddddddddddddddfgew rgawrgkhrawgMSA Website Sldccdddddddddddddddfgew rgawrgkhrawg
MSA Website Sldccdddddddddddddddfgew rgawrgkhrawg
 
Trustworthy Solutions for Volvo Exhaust Repair and Performance Enhancement
Trustworthy Solutions for Volvo Exhaust Repair and Performance EnhancementTrustworthy Solutions for Volvo Exhaust Repair and Performance Enhancement
Trustworthy Solutions for Volvo Exhaust Repair and Performance Enhancement
 
Suspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TX
Suspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TXSuspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TX
Suspension Mastery Unleashing Peak Performance for Your BMW in Dallas, TX
 

Automotive Landing Page Evaluation Dealer Webinar