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RIT (Rakuten Institute of Technology) presentation about UI/UX

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RIT (Rakuten Institute of Technology) presentation about UI/UX

  1. 1. RIT presentation about UI/UX Rakuten Inc. RIT. Masaya Mori 2011 1
  2. 2. We’re facing the changes. Global Users Changes 2
  3. 3. Devices change Shift to Smartphones and Natural Devices Mark Weiser 3
  4. 4. Online to Offline New e-commerce is combining real and net. ShopKick Milo Amazon ShopSavvy A9 Flow 4
  5. 5. Info. explosion It’s getting larger exponentially. 5
  6. 6. Cloud Private & Public, IaaS & PaaS 6
  7. 7. Summing up, Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 7
  8. 8. Physical World Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 8
  9. 9. Stepping into Physical world 9
  10. 10. TESCO subway virtual store This changed physical world to be an interface for the internet. 10
  11. 11. Nisugata for feature-phone Buy an item you watched earlier. • This is first prototype. • Take a photo of item, and send it via e-mail. • This system finds item data, and you can go item page in ICHIBA. 11
  12. 12. NISUGATA for Wine search on iPhone “wine you drink now” • original image processing technology • You can search wine which you drink. • By exploiting sophisticated algorithm, we can provide a function to search for similar label of wine regardless of shooting angle. Top page Shoot wine label Send info to server Get search result You can use stored picture for a search later, even if there is no 12 signal for your 3G/wifi when shooting wine.
  13. 13. AR-HITOKE • AR-HITOKE came originally from HITOKE reflecting user purchase info. This enables you to see physical item info & other user’s comments uniquely via iPhone. 13
  14. 14. AR-HITOKE AR-HITOKE overlays online purchase info. and user comments on physical view via smartphone, to help understand more. Online purchase info User statistics User comments 14
  15. 15. Ubira: Rakuten O2O •We’re proceeding with O2O pjt named “Ubira”. •This combines a physical world and a cyber world. Collaborate w/ shop Check-in Coupon / Point Barcode scan Affiliate 15
  16. 16. Natural Interface Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 16
  17. 17. Providing more natural I/F 17
  18. 18. Kinect (former, CANESTA) They provided the prototype of new sensor shopping IF. 18
  19. 19. Team Lab Mirror You can try on tons of clothes speedily and easily by iPhone or gesture. 参考) http://dev.team-lab.com/index.php?itemid=252 19
  20. 20. New texture UI:「R-Rich-Browser」 : 」 Browser suitable for EC leveraging smartphone features • It utilizes functions of smartphone and generates purchase opportunity and user experience having fun. • By “charge slide” (our patent) and “double slide” operation, it can realize the usability not existing before in conventional browther. You can scroll screen If you hold finger on It executes the function mapped “charge slide” usually by finger for 1 sec, to the direction of finger slide By “charge slide”, you can put items onto your cart during browsing pages. 20
  21. 21. RPad 21
  22. 22. Transferring Experience •To pursue a futuristic application, we developed new prototypes such as Smart Shopping, Gesture Based Shopping, collaborating with Tsukuba University. Smart Shopping Gesture Based Shopping 22
  23. 23. http://www.neurosky.com/ 23
  24. 24. BigData Computing Experiencing advent of new devices, we’re getting into big changes. PC/cell phone New devices Directions Physical Natural BigData 24
  25. 25. Handling BigData 25
  26. 26. Kitsuregawa lab. Tokyo Univ. They are conducting research next I/F handling BigData all over the web. 26
  27. 27. Tilt: FireFox addon It displays web pages structure in 3D view, utilizing WebGL. 27
  28. 28. [BigViewer] handling very huge image •Realized high-speed access to big photos. Realized high- Big photo •Can apply for item search on huge catalogue by mobile. Can 30,000 5,500 かわいいケトル、ハーモニカ付♪ 家具のニシムラ Cattle ¥ 3,980 家具の 購入する メニュー 草津温泉湯めぐりマップ(高精細画像) ★奈良屋★ 180年の歴史を誇る… 奈良屋★ 180年 歴史を おすすめプランあります!!! プランあります おすすめプランあります!!! 詳細見る メニュー 28
  29. 29. BigViewer:handling ultra-large image data : BIgViewer enables you to browse photo and magnify spot very freely and quickly. enlarge display 29
  30. 30. Displaying Huge Sized Images How to handle huge images with mobile phone? Enlarging / Narrowing parts of huge image Description buy BigViewer 30
  31. 31. Related technology: an actual case of Infoseek NewsMap Implemented new I/F browsing photo news. Infoseek News ⇒ Reduced hurdles to watch a lot of photos. ⇒ Increased user duration of stay NewsMap User can browse lots of photo news freely and quickly. 31
  32. 32. BigData Surfing • RIT invented “BigData Surfing” application to realize browsing tons of items intuitively. • Prototypes were for Books, ICHIBA, and Travel. • It can handle hundreds of thousands to millions. 32
  33. 33. BigData Surfing: You can watch all items on Rakuten Ichiba. How do you show all the data of Rakuten items? 33
  34. 34. RPad for BigData •Actually, there is big data screen behind RPad. •Users can share big data screen among plural RPads. 34
  35. 35. Summing up, Experiencing advent of new devices, we’re getting into big changes. RIT has developed prototypes and solutions. Let’s discuss it. PC/cell phone New devices Directions Physical Natural BigData 35

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