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Enterprise SNS at Rakuten

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Enterprise SNS at Rakuten

  1. 1. Rakuten Internal Social Media Committee at Enterprise SNS Forum Rakuten. Inc, Internal Social Media Committee March 7th, 2012 1
  2. 2. Agenda 1. Review of 2011 2. Objectives for 2012 3. Action plans and KPIs 2
  3. 3. Review of 2011 1. Usage continues to grow (100,000th post was made in December) 2. Executive officer usage high (December 86%/m for full month) August September October November December January Februrary TOTAL monthly monthly monthly monthly monthly monthly monthly Number of users 6966 7055 7253 7530 754 1 762 4 76 21 Posters 3094 3212 3335 3534 361 4 367 6 37 38 Groups 414 425 455 527 55 8 6 02 6 27 Number of total posts 50211 73856 82720 92920 1 0086 0 10917 5 1194 09 Poster UU 833 856 869 1129 797 766 840 WEEKLY/Monthly - Posts 6983 7732 8416 9820 761 7 813 1 96 11 Posters 833 856 869 1129 79 7 7 66 8 40 English/all post 84.3 85.1 85.5 87.9 84 .8 8 7.7 8 7.5 3
  4. 4. Review of 2011 About 2,000 posts per week 4
  5. 5. Review of 2011 After 3/11, Yammer has been the official enterprise SNS in Rakuten. 5
  6. 6. Review of 2011 Activities • Made manuals for beginners • Delivered Rakuten News articles about the hottest topics on yammer • Shared useful cases on yammer at ASAKAI. • Held special event, “yamjam” ( “What is the ideal model of an engineer?”) 6
  7. 7. Japanese press recognizes us as a leader for using private SNS NIKKEI COMPUTER 2012 Jan. edition (Example) NIKKEI Shinbun 2012 Jan.23th edition “Rakuten uses Yammer as a globalization tool” “Toyota uses an internal SNS to share marketing and sales tips.” 7
  8. 8. Challenge of a Global Knowledge-Creating Organization Review from Takeuchi-sensei’s lecture: Knowledge needs to move from “Tacit to Explicit” and “Explicit to Tacit” This is especially hard for Global Companies! Tacit/暗黙知 Tacit Explicit Socialization Externalization Tacit 共同化 表出化 Explicit Internalization Combination Tacit 内面化 連結化 Explicit/形式知 Explicit 共同化(Socialization) This process focuses tacit to tacit. 表出化(Externalization) This process focuses tacit to explicit. knowledge. 連結化(Combination) Knowledge transforms from explicit to explicit. 内面化(Internalization) Tacit knowledge is created using explicit knowledge and shared across the organization. 8
  9. 9. KPIs for 2012 KPIs 2011 (2012 1Q) Poster/ week 400 750 (10% of users) Login/ day 1,200 1,500 (20% of users) Post/ week 1,900 3,000 (avg. 4 posts/user) Increase daily logins Daily Unique Logins +25% Non-user 1,200 1,500 9
  10. 10. Objectives for 2012 Increase login users Login user Non-user #1,200/ day #6,300/day 16% 84% 10

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