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“Connect”
E-Commerce & Social Computing



Rakuten, Inc., Rakuten Institute of Technology | Masaya Mori
                                                               1
Rakuten Institute of Technology

                  Strategic R&D organization for Rakuten group

                     Concept                                   Tokyo & NY

                 More Than Web
 - Your great reality through emerging technologies -

                      Mission
Turning emerging and growing new technology seeds
        into new business/service opportunities
to enrich the internet life (& real life) all over the world

                                                                            2
Reality application

•Naturally, RIT is researching on iPad & AR.
•New collaborative UI & application for a
 social shopping and entertainment.

  iPad collaborative application               AR HITOKE




                                                           3
Unite, Contribution to Academia
Data Ecosystem                                 R&D symposium




                                                               Post / publish
  Promote academic researchers
  to exploit Rakuten’s web public data


                 Expected results

・share R&D with external researchers
・increase data & service awareness of people
                                                                         4
Social News




              5
Rakuten Profile




                  6
Rakutter
•Twitter bot “rakutter” will tweet
 ranking of Susu-mail’s new contents.
•Trying of rakutter platform.




                                        7
MyRakuten / Facebook Connect




                               8
Cultural Difference




                      9
Integrated into physical shopping.

Milo                            ShopKick




                                      ShopSavvy


                                             10
Ubira: Ubiquitous Service

•We’re proceeding with a ubiquitous pjt named “Ubira”.
•This combines a physical world and a cyber world.




                                                         11
The 3rd Reality
   1st                  2nd                                 3rd
                                                 Interaction/Fusion/Collaboration


               Human    IF     Net    Data
                                              Human        Devices          Avatar
                    意識的・断続的使用
  Physical                                      physical       IF       cyber

                         Object               Object        Sensor            icon
Human Object
               モノはネットに接続されていない                       Organic Intelligence

                   Community                       常に全てがつながり
                                     Avatar
                  Virtual Reality                全体ではじめて意味が成立
                   ネットの中の別世界
                 ネット上のアイデンティティ
                                                                                     12

 The world’s connected to Net. Net’s connected to the world.

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"Connect" 20110618.森正弥.講演録

  • 1. “Connect” E-Commerce & Social Computing Rakuten, Inc., Rakuten Institute of Technology | Masaya Mori 1
  • 2. Rakuten Institute of Technology Strategic R&D organization for Rakuten group Concept Tokyo & NY More Than Web - Your great reality through emerging technologies - Mission Turning emerging and growing new technology seeds into new business/service opportunities to enrich the internet life (& real life) all over the world 2
  • 3. Reality application •Naturally, RIT is researching on iPad & AR. •New collaborative UI & application for a social shopping and entertainment. iPad collaborative application AR HITOKE 3
  • 4. Unite, Contribution to Academia Data Ecosystem R&D symposium Post / publish Promote academic researchers to exploit Rakuten’s web public data Expected results ・share R&D with external researchers ・increase data & service awareness of people 4
  • 7. Rakutter •Twitter bot “rakutter” will tweet ranking of Susu-mail’s new contents. •Trying of rakutter platform. 7
  • 10. Integrated into physical shopping. Milo ShopKick ShopSavvy 10
  • 11. Ubira: Ubiquitous Service •We’re proceeding with a ubiquitous pjt named “Ubira”. •This combines a physical world and a cyber world. 11
  • 12. The 3rd Reality 1st 2nd 3rd Interaction/Fusion/Collaboration Human IF Net Data Human Devices Avatar 意識的・断続的使用 Physical physical IF cyber Object Object Sensor icon Human Object モノはネットに接続されていない Organic Intelligence Community 常に全てがつながり Avatar Virtual Reality 全体ではじめて意味が成立 ネットの中の別世界 ネット上のアイデンティティ 12 The world’s connected to Net. Net’s connected to the world.