From cumbersome roadmaps to consumer focussed transitions

1. Thinking
Roadmaps
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2. Thinking Roadmaps
Now, next, later
Creating habit forming products means creating a hook and then cultivating a habit
That old friends of ours, the MVP is about testing and learning we know.
It should also be about creating a reason for people to want your product.
Generating wantability is about deliberately designing hooks, from the get go, that generate loyalty.
Follow that with features that cultivate habit and you have a recipe for success, especially if you want to
start challenging regulations and norms to really create game changing moments of delight.
So, create your roadmap with that in mind:
- Now (build the hook)
- Next (cultivate the habit),
- Later (challenge norms to create hero moments)
2

3. Thinking Roadmaps
Now, next, later
Developing products from scratch - in increments that make sense and drive adoption
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Now
Phase 1
Next
Phase 2
Later
Phase 3
Lead with the hook:
It’s what captures people
and fosters loyalty
Cultivate the habit:
Add features and
opportunities that make
people want to keep
coming back
Generate hero moments:
Challenge regulations and
norms to really shape the
industry and create
differentiation