Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (19)
Mehr von Rakhi Rajani, CPsychol
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Behaviour Change in Places
- 1. Changing Behaviour in Places Rakhi Rajani
- 2. A Psychologist Working In Design Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 3. Narrative the means by which we make sense of the world Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 4. People, Product & Spaces Are... Have... different history the same identity predictable values unpredictable alliances trend setters rule breakers Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 5. Personal identity People want to distinguish themselves from others ...deliberately Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 6. Personal Identity ...but most only know how to conform picture from Exactitudes Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 7. Product identity Products aim to distinguish themselves from others ...deliberately 7 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 8. Product Identity ...but most only know how to conform 8 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 9. Spatial identity Spaces aim to distinguish themselves from others ...deliberately 9 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 10. Spatial Identity ...but most only know how to conform 10 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 11. Psychology Rakhi Rajani - rakhi@thehumancontext.com Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 12. Different fields of psychology... Cognitive Behavioral Environmental thinking respond people processing react surroundings logic conform interact emotion signal adapt + Social etc Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Rakhi Rajani :: MACPfNE :: Design Psychology Workshop :: November 3 2011
- 13. Cognitive Constraints on thinking based on brain processes eg. Short term memory holds 7 +/- 2 things Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 14. Behavioural Acting in Response to People & Product We adapt products and respond to what other people do Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 15. Environmental Thinking & Acting in Response to the Environment Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 16. Cognitive Psychology External Behaviour senses reaction ... ... Input Process Output Rakhi Rajani :: MACPfNE :: Design Psychology Workshop image adapted from Future Perfect Publishing
- 17. Framing Narrative Background State upbringing rational values emotional principles Physical education Perspective affects processing image adapted from Future Perfect Publishing Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://kushsrivastava.files.wordpress.com/2012/06/suburban-upbringing.jpg
- 18. Contextualised Narrative Social Groups Material/Environment Peers Space Organisations Objects Crowds Atmosphere Environment & Other People Affect Processing image adapted from Future Perfect Publishing Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://upload.wikimedia.org/wikipedia/commons/1/15/Place-stanislaus-nord-nancy.jpg
- 19. We can't understand the world outside of our understanding of the world Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 20. Our World making sense of various Inputs Rakhi Rajani :: MACPfNE :: Design Psychology Workshop image adapted from sykotikscarecrow.deviantart.com
- 21. The senses combine to create understanding Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 22. We Can’t Keep Everything In Our Heads Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 23. COGNITION IS SPREAD ACROSS individuals + artefacts + environment Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 24. Individuals Collective Memory & Processing Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://accessnursing.files.wordpress.com/2011/06/ks85232.jpg
- 25. Artefacts Information Processing via tools Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.zoemedical.com/images/M8Large2.jpg
- 26. Environment Memory held within the space Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.georgiahealth.edu/resident/fm/images/nursestation.jpg
- 27. We have to externalise the internal Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 28. Short Term Memory: 7 +/- 2 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.weirdwarp.com/wp-content/uploads/2009/05/brainexplosion.gif
- 29. Or commit to long term memory Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 30. Associations & Connections Chunking, Pattern Recognition, Symbols, Metaphors... Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 31. Chunking/Clustering Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://gregstewartsite.org/images/chunking-2006.jpg
- 32. Find Patterns Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.nce.co.uk/pictures/586xAny/3/5/7/1200357_Oxford_Street_diagonals_shibuya1.jpg
- 33. Different Strings of associations Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 34. Confusion Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 35. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop image adapted from friendshipquotes.info
- 36. Mental Models + Muscle Memory Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 37. Mental Models Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://guide.cred.columbia.edu/images/illo_mental_model.gif
- 38. Confirmation Bias Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 39. Muscle Memory Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.guitarplayerscenter.com/wordpress/wp-content/uploads/2007/10/Do-guitar-players-have-muscle-memory.jpg
- 40. Example The Toilets @ CSM Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://guide.cred.columbia.edu/images/illo_mental_model.gif
- 41. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://blogs.csm.arts.ac.uk/snapshot/category/kings-cross/
- 42. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://blogs.csm.arts.ac.uk/snapshot/category/kings-cross/
- 43. The answer is NOT more instruction Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 44. Cognitive Load Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Image adapted from harvard extension Blog
- 45. Cognitive Tools lead to Common Ground Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 46. Much Less Cognitive Load in Well Designed Spaces because the space carries the load Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 47. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop image adapted from clear marker board
- 48. Rakhi Rajani ::::MACPfNE :: Design Psychology Workshop Rakhi Rajani Cognition in Space http://www.thegraphicdesignschool.com/blog/wp-content/uploads/2010/02/WAYFINDING-COMBINED.jpg image adapted from clear marker board
- 49. What is successful communication in a space? Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 50. Interactive/Narrative Environment 1. Invitation 2. Moments of discovery & communication 3. Reward Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 51. appropriate invitation = predictable behavior 51 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 52. If well spoken (!) The space and objects in it direct our thoughts and movement - we listen & then Do Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 53. First image from Thoughtless Acts by Jane Fulton Suri Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Second Image from: www.visualphotos.com. Man walking on yellow line. Image no. FAN2045230. Photo by Whisson/Jordan
- 54. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://artartrevolution.files.wordpress.com/2010/10/p1040821.jpg
- 55. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Images from Google Images
- 56. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Image adapted from arrested motion
- 57. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Image adapted from the willow pattern project
- 58. But sometimes It’s not clear Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 59. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Image from Candescence by Kite & Laslett
- 60. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 61. Behaviour Change Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 62. Artefacts Provide Instruction Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 63. Else, People Make Their Own Rules Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.dailymail.co.uk/news/article-2094939/Britains-longest-clutter-free-street-unveiled-make-things-SAFER.html
- 64. Or We Need to Explicitly Guide Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.flickr.com/photos/jeremai/6674077201/
- 65. Situated Seeing Tangible External Artefacts Affect Internal Processing http://symbology101.webs.com/photos/The-All-Seeing-eye/all-seeing_eye.gif Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://upload.wikimedia.org/wikipedia/commons/1/15/Place-stanislaus-nord-nancy.jpg
- 66. Personal Stories Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 67. As designers we design products, spaces, etc but we also affect/change/nudge behaviour Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 68. An environment dictates behaviour & people assume a role Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 69. Objects dictate interaction & people find a way to understand & interact Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 70. Narrative the means by which we make sense of the world Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 71. We don’t create whole experiences, we affect OR become a part of the experiences that people are already having Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 72. We enter a space, cross the threshold, with a story already playing in our heads. This story affects how we relate to and process the space we are now in. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 73. Story A already late irritated Disorientated Need to Pee Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 74. Story B On Time irritated Well Known Need to Pee Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 75. Story C Early Excited Disorientated Meeting Someone Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 76. With each of these, your focus is different Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 77. Intended Experience vs Perceived Experience Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 78. Intended: The light provides a magical... Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://upload.wikimedia.org/wikipedia/commons/7/7b/VandA_Rotunda.jpg
- 79. Perceived: I need to pee where are the Toilets? (The light isn’t even noticed) http://jeanraffa.files.wordpress.com/2012/04/have_to_pee_signs_funny_signs-s600x561-62050-5801.jpg Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 80. Speaker vs Listener Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 81. Intended Discourse Perceived Narrative Narrative Expression Interpretation Media Speaker Listener Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 82. Research Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 83. Creating/Changing ‘User Experience’ •Research •Prototype •Iterate •Implement •Evaluate Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 84. Methods Secondary Primary Design Based articles questionnaires action internet interviews iterative books ethnography Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 85. Research Methods Be Creative AND Analytical 85 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 86. Don’t be quick to assume Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 87. It’s easy to make false assumptions 87 Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 88. Research, Prototype, Iterate, Implement, Evaluate Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 89. Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 90. Now you do it... Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 91. Change the narrative... 1. Go to a busy hotspot 2. Get to know the people and the space Take a wide angled view before zooming in Look for connections, rituals Look for mis-matches 3. Decide what the current narrative of the space is 4. Decide what the current narrative of the people is 5. Decide to change the narrative What are you changing it to? For the space & the people 6. Create change Use yourselves or change the environment. Create an invitation,discovery & reward 7. Evaluate the effects Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 92. DON’T DO ANYTHING ILLEGAL!!! Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 93. Pointers... Get to know the personality of the space Get to know the people Look for connections, rituals Look for mis-matches Take a wide angled view before zooming in Create change Evaluate the effects Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 94. "No story has power, nor will it last, unless we feel in ourselves that it is true, and true of us...If a story is not about the hearer he will not listen..." - John Steinbeck, East of Eden Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
- 95. Thank you rakhirajani.com rakhirajani@mac.com @rakhi Rakhi Rajani :: MACPfNE :: Design Psychology Workshop