1. AUDI VS NANO
Presented By:-
Aanchal Bhatnagar
Gurjeet Kaur
Created By:-
Rakesh Bansal

2. BRIEFING OF AUDI
 Parent Company:- Audi
(Volkswagen Group)
 Category:- Super Mini, SUV,
Sedan, Sports Car
 Sector :- Automobiles
 Tagline/ Slogan :-
AdvancementThrough
Technology; Progress
ThroughTechnology
 USP :- Wide Range Of
Luxurious And Comfortable
Cars Delivering Excellent
Engine Performance

3. BRIEFING OFTATA NANO
Parent Company:-Tata Motors
Category :- Hatchback
Sector :- Automobiles
Taglines/ Slogans:- 1.
Khushiyon ki Chabi
2. Celebrate awesomeness
USP :- Most affordable car in
the Indian automobile market

4. BRAND AMBASSADOR OF AUDI
HUGH
JACKMAN

5. BRAND AMBASSADOR OFTATA NANO
DHANUSH

6. Segment:- Affluent Customers
Seeking Luxury, Comfort And
Excellent Driving Experience
Target Group :-TargetedTowards
Professionals And Executives As
Well As Rich Families
Positioning :- Positioned As A
Company Which Continuously
Progresses By Using Innovative
Technology And Provides Superior
Luxury And Better Driving
Experience
STP OF AUDI

7. Segment:- Hatchback
segment for middle class
Target Group:- Targeted
towards the families
belonging to middle class
segment
Positioning :- Positioned
as the cheapest and most
affordable car
STP OF TATA NANO

8. COMPETITORS OF AUDI

9. COMPETITORS OF NANO

10. PRODUCT PORTFOLIO OF AUDI
1. Audi A1 2. Audi A3
3. Audi A4 4. Audi A5
5. Audi A6 6. Audi A7
7. Audi A8 8. Audi Q3
9. Audi Q5 10. Audi Q7
11. Audi R8 12. AudiTT

11. SWOT ANALYSIS OF AUDI
STRENGTH
Latest technology
Brand reputation
Large panel of products
Equipped with superior features
Elegant design
WEAKNESS
High maintenance & handling cost
Limited presence in emerging
market
Concentrates only on the high
class market
OPPORTUNITY
Positive effect of FDI
Leverage brand recall and acquire newer
customers
New emerging markets
Expansion of product portfolio by entering
into low cost cars
THREAT
Giant competitors
Limited market
Risk of international markets

12. SWOT ANALYSIS OF NANO
STRENGTH
 Low maintenance and handling cost
Good fuel efficiency
Innovative engineering
Easy to drive in traffic conditions
Very affordable price
Stylish
WEAKNESS
Smaller fuel tank
Less powerful engine
Limited international presence
Manual steering, no air bags
Bodywork made of sheet-metal and plastic
OPPORTUNITY
Increasing per capita income
Introduce CNG model at the earliest and
attract the public passenger car segment
Increase international market presence
especially Europe
Parking Space
Cost Control
WorldWide Appeal
THREAT
Competitors – HYUNDAI, BAJAJ
Product innovations by competitors
Customer perception of a cheap car can lead
to loss of sales
Bad impression due to late date in market

13. MISSION ANDVISION OF AUDI
VISION:- Audi – the premium brand
MISSION:-We delight customers worldwide

14. MISSION ANDVISION OFTATA NANO
VISION: - Best in the manner in which we
operate, best in the products we deliver, and
best in our value system and ethics
MISSION:-Tata motors is committed in letter
and spirit to corporate responsibility

15. CHANNEL OF DISTRIBUTION OF AUDI

16. CURRENT NEWS ABOUT AUDI
Audi Beats Mercedes in Global Sales in
January
Audi India Expects Growth In Double
DigitsThisYear
Audi R8 LMX Launched; Features
Laser Headlights

17. CURRENT NEWS ABOUT TATA NANO
Tata Nano's NewVariant Launched at
Rs 2.06 Lakh
TataTo Upgrade NanoTo Compete
with Maruti Suzuki Alto and Hyundai
Eon
TaxiForSure IntroducesTata Nano
Cabs;To Be Cheaper than Auto
Rickshaws

19. Q-1 Do you have knowledge about the cars ?
A. Yes
B. No
48%
52%
AUDI
A
B
78%
22%
TATA NANO
A
B

20. Q-2 Have you seen advertisement
A. Yes
B. No
46%
54%
AUDI
A
B
74%
26%
TATA NANO
A
B

21. Q-3 Which give more attractive
advertisement?
A. AUDI
B. TATA NANO
67%
33%
A
B

22. Q-4 Which car you will prefer?
A. Audi
B. Tata Nano
25%
75%
A
B

23. Q-5. How do you find the staff ?
A. Friendly
B. Indifferent
C. Rude
43%
51%
6%
AUDI
A
B
C
45%
48%
7%
TATA NANO
A
B
C

24. Q-6 Which one is more economical in prices?
A. Audi
B. TATA NANO
30%
70%
A
B

25. Q-7 Which one provides you better comfort?
A. Audi
B. Tata Nano
C. Both
23%
30%
47%
A
B
C

26. Q-8 Which one you like the most?
A. Audi
B. Tata Nano
76%
24%
A
B

27. CONCLUSION
From all above information we can say that Tata
Nano is preferred by low and middle class people
due to its economical prices, attractive look and
other features. On the other hand, Audi is
preferred by high class people due to its comfort
level , symbol status, attractive looks, security
features etc. Both Tata Nano and Audi is best in
automobile industry according to the price-
performance ratio.