Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
3. Market Analysis
• Product Overview
• Who would be interested in this solution?
• Users and their Current Problem
• Market Research
• Competitors and the Competitive landscape
• Product Positioning
• USP
5. Who would be interested in this
Product / Solution ?
Small, Medium and Large Enterprises ? Or Consumers ?
6. Current Problem of Potential
Users ?
Identify Current Problems faced by Potential Users that the
product/solution is expected to address
7. Market Research
Identify the overall market size for product/solution, market
segmentation, user base, growth trends, etc. Depict the
Market and Product potential by means of charts and
graphs for couple of slides.
9. Key Differentiators with other
similar products
Identify the competing products / solutions with description
and List down how your product differentiates from them
Products Product Description Your Product Differentiators
11. Sustainable Competitive
Advantage
Identify Tangible Advantages - IPs and Patents, etc
Intangible Advantages - First in business to offer a certain
feature ,
cost advantage, etc
14. Go To Market
• End Goal in a Year
• Whom to sell ?
• Marketing Strategies
• Partnership Strategies
• Channel Partner program
• Pricing Strategies
• Metrics and Measurement
15. End Goal in a Year
You might want to start out with End goal in a Year or two
or some suitable timeline. Mention target in Sales
Numbers and Revenues.
16. Whom to Sell ?
Regions - Segments – Industries - Etc
17. Marketing Strategies
Identify and Detail the Marketing strategies with clear
Timelines – When to start and How long to execute it?
Prioritize the Marketing Strategies based on their impact
and budget
19. Channel Partnership Strategies
Going Channel Partner route? List down strategies for
Choosing the right partners, Supporting Channel Partners,
Making them work, etc
20. Other Go To Market strategies
Mention other unconventional or unique strategies to reach
the prospective customers
21. Expected Sales at Launch
Provide numbers (1month after launch) . Example
representation below.
Distributors
Indirect Sales Resellers
20% ISVs
Region
-
Medium and Large
80% Industries
Direct Sales
22. Projected Sales 6 months
/1year after launch
Provide numbers. Example representation below.
Distributors
Indirect Sales Resellers
40% ISVs
Region
-
Medium and Large
60% Industries
Direct Sales
23. Pricing strategies
Study the competition and market and identify some
unique pricing models that will entice and hook the
customers