Prepared by Rajiv Gidla and Phani Krishna.

2. Introduction
Era of tremendous
potential: 2010-
2015
The presentation talks about
Critical
Critical
Exploring the
Exploring the Dominating
Dominating
Success
Success
change drivers
change drivers Trends
Trends
Factors
Factors

3. Growth Drivers
Health Care
Health Care
Household
Household
Goods
Goods
Consumer
Consumer
Electronics
Electronics

4. Growth Drivers

5. Trends

6. Challenges & Risks

7. Traditional Retail Curve

8. Shopper Insight Process
Brand equity pre-
Brand equity pre-
disposition
disposition
Shopper Type
Type of Occasion
State of Mind
Channel Choice
Pre-planning
Retailer Choice
Research by shopper Retailer Experience Research by
Research by shopper Research by
experts Store Layout consumer experts
experts consumer experts
Store Dynamics
Store Atmosphere
Shopping Style
Shopping Basket
Shopping Route
Propensity to purchase Store Advertising
Propensity to purchase Consumption experience
can potentially be Shelf Layout Consumption experience
can potentially be feeds back into brand
impacted at each stage Signage feeds back into brand
impacted at each stage equity
of journey Promotions equity
of journey
Pack Standout
Pack Communication
Transaction seals
Transaction seals
purchase decision
purchase decision
Source: TNS Retail and Shopper Insights