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Cultural Architecture
                                                                                                              Raj Mudhar
                                                                                                              Agile 2011




                                                                              2011, Raj Mudhar - rajile.com
http://jeffersonsrebels.blogspot.com/2011/02/is-it-conceivable-for-multiculturalism.html
Bio - Raj Mudhar
Cultural:    Born in Leeds, England, Father from Uganda,
             Mother from India, live in Canada and work
             around the world.

Employer:    Alcatel-Lucent - 70000+ employees operating in
             100+ countries. www.alcatel-lucent.com

Job:         Agile Servant Leader - helping our Wireless
             business transform, serving 9000+ employees.

Career:      16+ years in telecom as a programmer,
             manager, cross-company partnership leader, and
             head of R&D for the Korean 3G telecom market.

Interests:   Culture, food, music.

              Blog: http://rajile.com - Twitter: rmudhar
              LinkedIn: http://ca.linkedin.com/in/rajmudhar
              E-mail: raj@ripnet.com - raj.mudhar@alcatel-lucent.com
                               2011, Raj Mudhar - rajile.com
Acknowledgements
 Linda Robinson, Nirmal Kaur Mudhar, and Kanwal
 Mudhar-Graham - who tested my thinking.

 Chitra Kasthuri, François Morin, Yong Wang, Lv Yi,
 Robert Tingaud, and Catherine Louis who shared their
 perspectives.
 All the people on every international project I ever
 worked on who taught me to be culturally aware.



                      2011, Raj Mudhar - rajile.com
Delivering Great Products that Customers
                  love!
                2011, Raj Mudhar - rajile.com
The True Story of a
Cartesian Thinker
     Part #1




            2011, Raj Mudhar - rajile.com
“The way I was...“
Cartesian thinker - linear, abstract,
command & control mindset
History of success in the past using
traditional methods
Experienced and respected
Plan-driven Waterfall as the default

               2011, Raj Mudhar - rajile.com
Now...
Lead an Agile program, using Scrum &
some XP (12 teams and growing)
Adopting Servant Leader principles
Aggressive impediment remover
Trust in teams


             2011, Raj Mudhar - rajile.com
Exercise




List one cultural stereotype from your
own culture or one that you know well.
              2011, Raj Mudhar - rajile.com
Artifacts & Products
 The visible signs of culture.
 This is the WHAT of culture - What you
 see, hear, taste, smell.
 The source of cultural stereotypes
 Misunderstanding happens when you
 apply your own rules and filters out of
 context.

                2011, Raj Mudhar - rajile.com
Rules and Filters
      2011, Raj Mudhar - rajile.com
Exercise




List a value and a norm from a culture you know.
Value = How I aspire to behave
Norm = How I am expected to behave
                 2011, Raj Mudhar - rajile.com
Values & Norms




Values are the WHY of culture
Norms are HOW we live the values
              2011, Raj Mudhar - rajile.com
Exercise




Ask yourself the five-why’s of a cultural value.
How long did it take before you arrived at a
point that defies explanation?
                 2011, Raj Mudhar - rajile.com
What is Culture?
                                                                      What you see, taste,
            Artifacts and Products                                    smell, visible signs,
                                                                      source of stereotypes
               Norms and Values

                                                                     Norms - how I should
                     Basic                                           behave, Values - how I
                  Assumptions                                           aspire to behave

                      Implicit
                                                                      Like breathing - you
                                                                     don’t even think about
                                                                               it.



                      Explicit

                    Culture directs our actions
Source: Trompenaars/Hamden-Turner    2011, Raj Mudhar - rajile.com
Korean/French Team
                   Ok! We have a decision



      A                                                                     B
                      Time passes...
      French - let’s see                                      Korean -
where we are on the path to B.                     let’s see where we are on the
                                                             path to C.



      A                                                                     B
      C
                                 2011, Raj Mudhar - rajile.com
Exercise
Create a narrative of what you think
could have happened to cause the
disconnect between the French and
Korean team members.
What rules and filters did you apply?
What values and norms were at play?


              2011, Raj Mudhar - rajile.com
Culture Map
 Egalitarian                                                   Hierarchical      Structures
  Informal                                                       Formal            Style
 Individual                                                       Group           Interests
Transactional                                                  Interpersonal    Relationship
   Direct                                                        Indirect      Communication
   Fluid                                                        Controlled         Time
  Internal                                                       External         Control
  Balance                                                        Status          Motivation




  Source: ALU CUlture Wizard   2011, Raj Mudhar - rajile.com
Exercise
A Scrum team does not have healthy conflict.
The team exhibits a lack of commitment and
finger-pointing. Consider a:
  French Scrum team
  Chinese Scrum team
  American Scrum team. 
Use the culture map for help.
What “could” be the problem?
                                                 M.C. Escher




                 2011, Raj Mudhar - rajile.com
Cultural Dimensions
        Universalism                               versus                   Particularism
          Rules                                                             Relationships

          Communitarianism                         versus                   Individualism
          The Group                                                         The Individual

      Neutral                                   versus                          Emotional
                                    The range of feelings expressed

      Diffuse                                  versus                             Specific
                                      The range of involvement

        Achievement                            versus                           Ascription
                                        How status is accorded



Source: Trompenaars/Hamden-Turner           2011, Raj Mudhar - rajile.com
Grey Zone
Each cultural dimension is a continuum
There is no one right place to be on the
continuum - all is dependent on the context
We run into trouble when we attempt to
simplify... stereotyping
Context is everything


               2011, Raj Mudhar - rajile.com
The True Story of a
Cartesian Thinker
     Part #2




            2011, Raj Mudhar - rajile.com
Triggers for Change
 Failure - a sense of urgency.
 Simple, testable methods.
 Recognized my culture, background,
 education was getting in the way.
 International experience taught me to keep an
 open mind.


                  2011, Raj Mudhar - rajile.com
Conclusion
   2011, Raj Mudhar - rajile.com
CAUTION
  A little bit of
 knowledge is a
dangerous thing
      2011, Raj Mudhar - rajile.com
My Korean Friend


Over 40/Under 40
        2011, Raj Mudhar - rajile.com
Think Fractals, Layers
         2011, Raj Mudhar - rajile.com
2011, Raj Mudhar - rajile.com
Q&A
Blog: http://rajile.com - Twitter: rmudhar
LinkedIn: http://ca.linkedin.com/in/rajmudhar
E-mail: raj@ripnet.com - raj.mudhar@alcatel-lucent.com
              2011, Raj Mudhar - rajile.com
Back-Up


 2011, Raj Mudhar - rajile.com
Universalism
                                        Apply rules and
                                    procedures universally
                                     to ensure equity and
                                    consistency although...



         We do not want to                  Central
                                                                            We do not want to
       drown in chaos or lose             Guidelines
                                                                         degenerate into rigidity
        our sense of central               with local
                                                                         and bureaucracy so we
       direction so we must...            adaptations
                                                                                 must...
                                         and discretion


                                     Encouraging flexibility
                                    by adapting to particular
                                      situations. However...


                           Particularism
Source: Trompenaars/Hamden-Turner        2011, Raj Mudhar - rajile.com
Individualism
                                     Encourage individual
                                          freedom and
                                    responsibility, however...

                                            Give clear
                                         objectives that
         We need to avoid                                                    We do not want to
                                               need
       conformism and slow                                                  degenerate into self-
                                           individual
        decision-making so                                                 centeredness or forced
                                         initiative and
             we must...                                                  compromise, so we must...
                                         accountability
                                            to succeed

                                    Encourage individuals to
                                    work for consensus in the
                                      interest of the group,
                                           although...


               Communitarianism
Source: Trompenaars/Hamden-Turner        2011, Raj Mudhar - rajile.com
Specific, Low Context
                                    The quality of the
                                         product




            can be developed
                                                                     needs to be developed
         because it ultimately
                                                                      so that eventually
           is a guarantee for




                                    The quality of the
                                      relationship



           Diffuse, High Context
Source: Trompenaars/Hamden-Turner    2011, Raj Mudhar - rajile.com
Achievement
                                       We need to reward
                                     what our people achieve
                                      based on skill, but...


                                          Respect what
     We do not want to be                                                   We want to avoid the
                                         people are so we
  hindered in our achievement                                              instability that comes
                                         can better take
    by not challenging the                                               from only valuing recent
                                          advantage of
        status quo, so...                                                performance, so we must...
                                          what they do


                                    Respect who our people are
                                    based on their experience,
                                           although...


                                Ascription
Source: Trompenaars/Hamden-Turner        2011, Raj Mudhar - rajile.com
Patterns of Speech
Anglo-Saxon - silence is uncomfortable
- take turns speaking, interrupting is
rude
Latin - interrupt often to indicate
interest and engagement
Asian - Silence to process what is said is
a sign of respect

               2011, Raj Mudhar - rajile.com
Showing Emotion
French, Italian, Spanish - showing
emotion is prevalent - words are not
enough
American - show emotion but separate it
from rational, objective argument
Korean - within “clans” emotion is ok
but with outsiders, it is not

              2011, Raj Mudhar - rajile.com
The Boss Outside
     Work
China - the boss is the boss outside work
- significant influence
France/USA/Finland - the boss is just
another person outside work - limited
influence


               2011, Raj Mudhar - rajile.com
Corporate Culture
                                            Hierarchical
                           Family                                            Eiffel Tower
                           (Latin)                                            (German)
                      It’s who you know -
                                                                        Structure, titles
                     your network
                                                                        Expertise
                      Power oriented

       Person                                                                                Task
                      Incubator                                       Guided Missile
                   (Silicon Valley)                                   (Anglo-Saxon)
                     Management by passion
                                                                        Mgt. by Objectives
                     Controlled Chaos
                                                                        MBAs
                     Driver to work here is
                                                                        Not people focused
                   learning more than money

                                            Egalitarian
Source: Trompenaars/Hamden-Turner            2011, Raj Mudhar - rajile.com
Corporate Culture
                     Hierarchical




    Person                                            Task


               our
        does y re
 Where s cultu
         y’
compan gle or
           n
   fit? Si ltures?
            cu
  m ultiple          Egalitarian
                      2011, Raj Mudhar - rajile.com

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Cultural architecture agile2011

  • 1. Cultural Architecture Raj Mudhar Agile 2011 2011, Raj Mudhar - rajile.com http://jeffersonsrebels.blogspot.com/2011/02/is-it-conceivable-for-multiculturalism.html
  • 2. Bio - Raj Mudhar Cultural: Born in Leeds, England, Father from Uganda, Mother from India, live in Canada and work around the world. Employer: Alcatel-Lucent - 70000+ employees operating in 100+ countries. www.alcatel-lucent.com Job: Agile Servant Leader - helping our Wireless business transform, serving 9000+ employees. Career: 16+ years in telecom as a programmer, manager, cross-company partnership leader, and head of R&D for the Korean 3G telecom market. Interests: Culture, food, music. Blog: http://rajile.com - Twitter: rmudhar LinkedIn: http://ca.linkedin.com/in/rajmudhar E-mail: raj@ripnet.com - raj.mudhar@alcatel-lucent.com 2011, Raj Mudhar - rajile.com
  • 3. Acknowledgements Linda Robinson, Nirmal Kaur Mudhar, and Kanwal Mudhar-Graham - who tested my thinking. Chitra Kasthuri, François Morin, Yong Wang, Lv Yi, Robert Tingaud, and Catherine Louis who shared their perspectives. All the people on every international project I ever worked on who taught me to be culturally aware. 2011, Raj Mudhar - rajile.com
  • 4. Delivering Great Products that Customers love! 2011, Raj Mudhar - rajile.com
  • 5. The True Story of a Cartesian Thinker Part #1 2011, Raj Mudhar - rajile.com
  • 6. “The way I was...“ Cartesian thinker - linear, abstract, command & control mindset History of success in the past using traditional methods Experienced and respected Plan-driven Waterfall as the default 2011, Raj Mudhar - rajile.com
  • 7. Now... Lead an Agile program, using Scrum & some XP (12 teams and growing) Adopting Servant Leader principles Aggressive impediment remover Trust in teams 2011, Raj Mudhar - rajile.com
  • 8. Exercise List one cultural stereotype from your own culture or one that you know well. 2011, Raj Mudhar - rajile.com
  • 9. Artifacts & Products The visible signs of culture. This is the WHAT of culture - What you see, hear, taste, smell. The source of cultural stereotypes Misunderstanding happens when you apply your own rules and filters out of context. 2011, Raj Mudhar - rajile.com
  • 10. Rules and Filters 2011, Raj Mudhar - rajile.com
  • 11. Exercise List a value and a norm from a culture you know. Value = How I aspire to behave Norm = How I am expected to behave 2011, Raj Mudhar - rajile.com
  • 12. Values & Norms Values are the WHY of culture Norms are HOW we live the values 2011, Raj Mudhar - rajile.com
  • 13. Exercise Ask yourself the five-why’s of a cultural value. How long did it take before you arrived at a point that defies explanation? 2011, Raj Mudhar - rajile.com
  • 14. What is Culture? What you see, taste, Artifacts and Products smell, visible signs, source of stereotypes Norms and Values Norms - how I should Basic behave, Values - how I Assumptions aspire to behave Implicit Like breathing - you don’t even think about it. Explicit Culture directs our actions Source: Trompenaars/Hamden-Turner 2011, Raj Mudhar - rajile.com
  • 15. Korean/French Team Ok! We have a decision A B Time passes... French - let’s see Korean - where we are on the path to B. let’s see where we are on the path to C. A B C 2011, Raj Mudhar - rajile.com
  • 16. Exercise Create a narrative of what you think could have happened to cause the disconnect between the French and Korean team members. What rules and filters did you apply? What values and norms were at play? 2011, Raj Mudhar - rajile.com
  • 17. Culture Map Egalitarian Hierarchical Structures Informal Formal Style Individual Group Interests Transactional Interpersonal Relationship Direct Indirect Communication Fluid Controlled Time Internal External Control Balance Status Motivation Source: ALU CUlture Wizard 2011, Raj Mudhar - rajile.com
  • 18. Exercise A Scrum team does not have healthy conflict. The team exhibits a lack of commitment and finger-pointing. Consider a: French Scrum team Chinese Scrum team American Scrum team.  Use the culture map for help. What “could” be the problem? M.C. Escher 2011, Raj Mudhar - rajile.com
  • 19. Cultural Dimensions Universalism versus Particularism Rules Relationships Communitarianism versus Individualism The Group The Individual Neutral versus Emotional The range of feelings expressed Diffuse versus Specific The range of involvement Achievement versus Ascription How status is accorded Source: Trompenaars/Hamden-Turner 2011, Raj Mudhar - rajile.com
  • 20. Grey Zone Each cultural dimension is a continuum There is no one right place to be on the continuum - all is dependent on the context We run into trouble when we attempt to simplify... stereotyping Context is everything 2011, Raj Mudhar - rajile.com
  • 21. The True Story of a Cartesian Thinker Part #2 2011, Raj Mudhar - rajile.com
  • 22. Triggers for Change Failure - a sense of urgency. Simple, testable methods. Recognized my culture, background, education was getting in the way. International experience taught me to keep an open mind. 2011, Raj Mudhar - rajile.com
  • 23. Conclusion 2011, Raj Mudhar - rajile.com
  • 24. CAUTION A little bit of knowledge is a dangerous thing 2011, Raj Mudhar - rajile.com
  • 25. My Korean Friend Over 40/Under 40 2011, Raj Mudhar - rajile.com
  • 26. Think Fractals, Layers 2011, Raj Mudhar - rajile.com
  • 27. 2011, Raj Mudhar - rajile.com
  • 28. Q&A Blog: http://rajile.com - Twitter: rmudhar LinkedIn: http://ca.linkedin.com/in/rajmudhar E-mail: raj@ripnet.com - raj.mudhar@alcatel-lucent.com 2011, Raj Mudhar - rajile.com
  • 29. Back-Up 2011, Raj Mudhar - rajile.com
  • 30. Universalism Apply rules and procedures universally to ensure equity and consistency although... We do not want to Central We do not want to drown in chaos or lose Guidelines degenerate into rigidity our sense of central with local and bureaucracy so we direction so we must... adaptations must... and discretion Encouraging flexibility by adapting to particular situations. However... Particularism Source: Trompenaars/Hamden-Turner 2011, Raj Mudhar - rajile.com
  • 31. Individualism Encourage individual freedom and responsibility, however... Give clear objectives that We need to avoid We do not want to need conformism and slow degenerate into self- individual decision-making so centeredness or forced initiative and we must... compromise, so we must... accountability to succeed Encourage individuals to work for consensus in the interest of the group, although... Communitarianism Source: Trompenaars/Hamden-Turner 2011, Raj Mudhar - rajile.com
  • 32. Specific, Low Context The quality of the product can be developed needs to be developed because it ultimately so that eventually is a guarantee for The quality of the relationship Diffuse, High Context Source: Trompenaars/Hamden-Turner 2011, Raj Mudhar - rajile.com
  • 33. Achievement We need to reward what our people achieve based on skill, but... Respect what We do not want to be We want to avoid the people are so we hindered in our achievement instability that comes can better take by not challenging the from only valuing recent advantage of status quo, so... performance, so we must... what they do Respect who our people are based on their experience, although... Ascription Source: Trompenaars/Hamden-Turner 2011, Raj Mudhar - rajile.com
  • 34. Patterns of Speech Anglo-Saxon - silence is uncomfortable - take turns speaking, interrupting is rude Latin - interrupt often to indicate interest and engagement Asian - Silence to process what is said is a sign of respect 2011, Raj Mudhar - rajile.com
  • 35. Showing Emotion French, Italian, Spanish - showing emotion is prevalent - words are not enough American - show emotion but separate it from rational, objective argument Korean - within “clans” emotion is ok but with outsiders, it is not 2011, Raj Mudhar - rajile.com
  • 36. The Boss Outside Work China - the boss is the boss outside work - significant influence France/USA/Finland - the boss is just another person outside work - limited influence 2011, Raj Mudhar - rajile.com
  • 37. Corporate Culture Hierarchical Family Eiffel Tower (Latin) (German) It’s who you know - Structure, titles your network Expertise Power oriented Person Task Incubator Guided Missile (Silicon Valley) (Anglo-Saxon) Management by passion Mgt. by Objectives Controlled Chaos MBAs Driver to work here is Not people focused learning more than money Egalitarian Source: Trompenaars/Hamden-Turner 2011, Raj Mudhar - rajile.com
  • 38. Corporate Culture Hierarchical Person Task our does y re Where s cultu y’ compan gle or n fit? Si ltures? cu m ultiple Egalitarian 2011, Raj Mudhar - rajile.com