Ogilvy & Mather Advertising Industry Scope and Strategies
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The document discusses Ogilvy & Mather, a large global advertising agency. It provides an overview of Ogilvy's history, founding in 1948, growth to over 8,000 employees worldwide, and work with major clients like Coke, Ford, and Unilever. The agency focuses on superior client service and employee training. It has expanded globally through acquisitions and new offices, with subsidiaries covering different advertising areas. Ogilvy is known for memorable campaigns like the iconic "Rolls Royce" ad and continues growing its operations internationally.
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