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Track & Trail - a “super premium” range of bikes store in Bangalore.




It’s not just a place for the world’s finest cycles; it’s where you will find people who really
understand bicycles, the finer points of technology, the tweaks of performance and the sheer
camaraderie of the road. In here, you will find Bianchi and Cannondale, the world’s best known
brands of mountain, road and hybrid bikes, accessories for every cycling need and a set of like-
minded cyclists.
Wide range of bikes, priced between Rs. 17,500 and Rs. 2 lakh, will be sold through this
exclusive showroom.
They are partnering with international bike manufacturers, Bianchi of Italy, Cannondale Bicycle
Corporation of the USA., and Schwinn of USA., in bringing these products to India.


“India has a great cycling culture in terms of commuting with bicycles and the use of bicycles in
various ways. Bicycles are seen everywhere in India and as traffic and environmental problems
keep increasing in India, the bicycle has a bright future.”


Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com
India has a great cycling culture in terms of
                                              commuting with bicycles and the use of bicycles
                                              in various ways. Bicycles are seen everywhere in
                                              India and as traffic and environmental problems
                                              keep increasing in India, the bicycle has a bright
                                              future.


                                              Who will spend between US$ 350 and US$ 4,000
                                              for bike in a country where you can buy a Nano
                                              car for just US$ 2,000?


India has an estimated market of 7,000 performance bikes annually and has the potential to triple
in the next three years. Imported bikes are entering the Indian market as part of the increasing
focus on the growing Asian economies.




School students and IT guys contribute more than 70% of sale of these hi-end bikes at Bangalore
store. Hi-end bikes contribute 32% of market growth year on year. Tracks & Trail plans to open
10 outlets in the next three years.



Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com
How to buy…
The first steps in choosing a bike is identifying what kind of cycling you want to do and how
frequently you want to ride. There are four main types of bike; road bikes with drop handlebars
and skinny tyres for road use, mountain bikes with knobbly tyres for off-road riding, hybrids
which are a blend of both road and mountain bikes, and folding bikes which are ideal for city
use. Your first question has to be ‘Will I be riding on the road, off-road or a bit of both?”

Road Bike
Drop handlebar bikes as you see in the Tour de France are fast and exciting. The position of the
rider is lower and racier than on a mountain bike. They are designed to handle smoothly, climb
and accelerate rapidly and corner fast. Even within the category of road bike there are subtle
variations. The touring bike is designed for load carrying and all day comfort. If you want to
                                               enjoy cycling holidays and all day epics this may
                                               well be the bike for you. Touring bikes are often
                                               equipped with low gear ratios to cope with carrying
                                               extra weight. Race bikes are exactly that. Designed
                                               for the thrill of speed the position is slightly more
                                               stretched than the one a rider assumes on a touring
                                               bike. There are no mounts for racks. Race bikes are
                                               as light as possible for climbing and super stiff so
                                               that the maximum amount of rider power is
                                               transferred to the wheels. Somewhere in the middle
                                               is a range of ‘comfort’ orientated road bikes. This
                                               style of bike combines racing bike features,
                                               acceleration and light weight attributes with a more
                                               relaxed frame design for all day comfort. If you are
riding all day but don’t need to carry luggage these are certainly worth a look Road bikes come
with either a double or triple chain ring at the front. Race bikes frequently have just the double
chain ring, but if you are planning on carrying loads, riding a lot of hills or just beginning a
comeback to fitness a triple allows you a wider range of gears with easy gears for the climbs.

Mountain Bike
Mountain bikes are designed to handle anything
you can throw at them from towpaths and bridle
ways to big rocky descents. Mountain bikes can be
split into two main groups - hard-tails that only
have suspension at the front and full-suspension
bikes that have suspension at the rear as well
Mountain bike suspension has been designed to
absorb the shocks from riding over uneven terrain.
It aids traction over difficult loose surfaces and
helps you to control the bike. If you aren’t trying
anything too challenging a hard-tail bike will
provide enough suspension. If you fancy venturing
into more extreme trail riding then full-suspension
can make the experience more comfortable and more exciting. It allows you to push your
Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com
technical skills further. Mountain bike enduro’s – long distance mountain bike rides – are
becoming increasingly popular as is the all-day epic and long challenging off road rides such as
the non-competitive Evans Cycles Trail Rides. Lightweight trail bikes, with lots of travel and a
comfortable position have been designed specifically with this style of riding in mind. Cross-
country mountain bike racers insist on the lightest bike possible for maximum gains on the
climbs. These bikes have slightly less travel than the trail bikes as the emphasis is on speed not
comfort. Another style of riding all together is downhill. Riders use ski lifts, truck “up-lifts” or
push their bikes to the top of a mountain for a fast, technically challenging descent. These bikes
are smaller for rider maneuverability, with lots of travel to soak up the big drops and heavy as
weight is not an issue. Another popular type of mountain bike is the jump bike, a hard-tail bike
with extra strong wheels and long travel suspension forks designed for dirt jumping and urban
riding.

Hybrid Bike
Sitting between road bikes and mountain bikes is the hybrid. Flat bars, a wide range of gears,
road sized wheels and wide tyres means that it is just as much at home on the road as it would be
on a cycle trail. While not sturdy enough to take on the roots and rocks a mountain biker relishes
it will be perfectly happy to trundle down a tow path or round the local park - and they are great
around town too. If you are looking for a bike to commute on hybrids are popular choices. The
upright sitting position allows you to carry a rucksack easily and gives a clear view of the road
ahead. Flat bars inspire confidence in traffic, and good bike control. Hybrids are also ideal for
leisure and fitness cycling, low gears allow you to tackle gradients at your own pace and the
position means that they are comfortable for the occasional as well as the frequent cyclist.




By
Rajalingam Rathinam (+91 9686668488) rajalingam.rathinam@gmail.com




Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com

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Track n trail

  • 1. Track & Trail - a “super premium” range of bikes store in Bangalore. It’s not just a place for the world’s finest cycles; it’s where you will find people who really understand bicycles, the finer points of technology, the tweaks of performance and the sheer camaraderie of the road. In here, you will find Bianchi and Cannondale, the world’s best known brands of mountain, road and hybrid bikes, accessories for every cycling need and a set of like- minded cyclists. Wide range of bikes, priced between Rs. 17,500 and Rs. 2 lakh, will be sold through this exclusive showroom. They are partnering with international bike manufacturers, Bianchi of Italy, Cannondale Bicycle Corporation of the USA., and Schwinn of USA., in bringing these products to India. “India has a great cycling culture in terms of commuting with bicycles and the use of bicycles in various ways. Bicycles are seen everywhere in India and as traffic and environmental problems keep increasing in India, the bicycle has a bright future.” Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com
  • 2. India has a great cycling culture in terms of commuting with bicycles and the use of bicycles in various ways. Bicycles are seen everywhere in India and as traffic and environmental problems keep increasing in India, the bicycle has a bright future. Who will spend between US$ 350 and US$ 4,000 for bike in a country where you can buy a Nano car for just US$ 2,000? India has an estimated market of 7,000 performance bikes annually and has the potential to triple in the next three years. Imported bikes are entering the Indian market as part of the increasing focus on the growing Asian economies. School students and IT guys contribute more than 70% of sale of these hi-end bikes at Bangalore store. Hi-end bikes contribute 32% of market growth year on year. Tracks & Trail plans to open 10 outlets in the next three years. Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com
  • 3. How to buy… The first steps in choosing a bike is identifying what kind of cycling you want to do and how frequently you want to ride. There are four main types of bike; road bikes with drop handlebars and skinny tyres for road use, mountain bikes with knobbly tyres for off-road riding, hybrids which are a blend of both road and mountain bikes, and folding bikes which are ideal for city use. Your first question has to be ‘Will I be riding on the road, off-road or a bit of both?” Road Bike Drop handlebar bikes as you see in the Tour de France are fast and exciting. The position of the rider is lower and racier than on a mountain bike. They are designed to handle smoothly, climb and accelerate rapidly and corner fast. Even within the category of road bike there are subtle variations. The touring bike is designed for load carrying and all day comfort. If you want to enjoy cycling holidays and all day epics this may well be the bike for you. Touring bikes are often equipped with low gear ratios to cope with carrying extra weight. Race bikes are exactly that. Designed for the thrill of speed the position is slightly more stretched than the one a rider assumes on a touring bike. There are no mounts for racks. Race bikes are as light as possible for climbing and super stiff so that the maximum amount of rider power is transferred to the wheels. Somewhere in the middle is a range of ‘comfort’ orientated road bikes. This style of bike combines racing bike features, acceleration and light weight attributes with a more relaxed frame design for all day comfort. If you are riding all day but don’t need to carry luggage these are certainly worth a look Road bikes come with either a double or triple chain ring at the front. Race bikes frequently have just the double chain ring, but if you are planning on carrying loads, riding a lot of hills or just beginning a comeback to fitness a triple allows you a wider range of gears with easy gears for the climbs. Mountain Bike Mountain bikes are designed to handle anything you can throw at them from towpaths and bridle ways to big rocky descents. Mountain bikes can be split into two main groups - hard-tails that only have suspension at the front and full-suspension bikes that have suspension at the rear as well Mountain bike suspension has been designed to absorb the shocks from riding over uneven terrain. It aids traction over difficult loose surfaces and helps you to control the bike. If you aren’t trying anything too challenging a hard-tail bike will provide enough suspension. If you fancy venturing into more extreme trail riding then full-suspension can make the experience more comfortable and more exciting. It allows you to push your Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com
  • 4. technical skills further. Mountain bike enduro’s – long distance mountain bike rides – are becoming increasingly popular as is the all-day epic and long challenging off road rides such as the non-competitive Evans Cycles Trail Rides. Lightweight trail bikes, with lots of travel and a comfortable position have been designed specifically with this style of riding in mind. Cross- country mountain bike racers insist on the lightest bike possible for maximum gains on the climbs. These bikes have slightly less travel than the trail bikes as the emphasis is on speed not comfort. Another style of riding all together is downhill. Riders use ski lifts, truck “up-lifts” or push their bikes to the top of a mountain for a fast, technically challenging descent. These bikes are smaller for rider maneuverability, with lots of travel to soak up the big drops and heavy as weight is not an issue. Another popular type of mountain bike is the jump bike, a hard-tail bike with extra strong wheels and long travel suspension forks designed for dirt jumping and urban riding. Hybrid Bike Sitting between road bikes and mountain bikes is the hybrid. Flat bars, a wide range of gears, road sized wheels and wide tyres means that it is just as much at home on the road as it would be on a cycle trail. While not sturdy enough to take on the roots and rocks a mountain biker relishes it will be perfectly happy to trundle down a tow path or round the local park - and they are great around town too. If you are looking for a bike to commute on hybrids are popular choices. The upright sitting position allows you to carry a rucksack easily and gives a clear view of the road ahead. Flat bars inspire confidence in traffic, and good bike control. Hybrids are also ideal for leisure and fitness cycling, low gears allow you to tackle gradients at your own pace and the position means that they are comfortable for the occasional as well as the frequent cyclist. By Rajalingam Rathinam (+91 9686668488) rajalingam.rathinam@gmail.com Article by Rajalingam Rathinam – rajalingam.rathinam@gmail.com