Gamification is Bullshit
•
3 likes•2,187 views
A team effort to show a Game Studies class what Gamification is all about
Recommended
Recommended
More Related Content
Similar to Gamification is Bullshit
Similar to Gamification is Bullshit (20)
Recently uploaded
Recently uploaded (20)
Gamification is Bullshit
- 1. is gamifica)on bullshit? sketching a current debate University of Utrecht, Game Studies 2012 Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 2. Ian Bogost • Professor at the Georgia Ins)tute of Technology • Video game designer and researcher • Most outspoken cri)c of gamifica)on • Suggested reading: www.bogost.com 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 3. Bogost‘s thesis Gamifica)on is … 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 4. Defini)on of „Bullshit“ • Harry Frankfurt‘s essay: „On Bullshit“ (1986) • Bullshit – Dis)nc)on between lying and bullshi^ng – Used to conceal, impress and persuade someone – Bullshi_ers are generally unconcerned with the truth or falsehood of their statements lies 04.10.2012 bullshit is a greater enemy of the truth than Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 5. „GAMIFICATION IS BULLSHIT“ • griaer‘s game • mod-‐marke)ng miracle • watered-‐down magic • exploita)onware 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 6. Cow Clicker 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 7. Ques)on 1 What is gamifica)on according to Ian Bogost? – A. a way to redesign old-‐school games – B. a way to exploit users for the benefit of corpora)ons – C. a concept that uses game mechanics to make games be_er – D. a way to design normal things to be more fun 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 8. Ques)on 2 Why does Bogost call the product of gamifica)on “exploita)onware”? – A. they exist only to capture data – B. they are made by robots – C. they aren’t real games – D. marketers use them to bullshit people 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 9. Gartner Hype Cycle 2012 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 10. Ques)on 3 According to the Gartner Hype Cycle, in what )me frame will gamifica)on reach its peak? – A. less than 2 years – B. 2 to 5 years – C. 5 to 10 years – D. more than 10 years 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 11. beyond Bogost...
- 12. Gabe Zichermann • Googler, entrepreneur, author and marke)ng consultant • “Dark Lord“of the gamifica)on movement • Focuses on points, badges, and leaderboards 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 13. Jane McGonigal • advocate of gamifica)on • “gaming-‐esque” achievement and sa)sfac)on • add gamelike layer to the world • “reality is broken” because people don’t get to feel “epic” oaen enough 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 14. Ques)on 4 Which of the following entrepreneurs is considered the Dark Lord of the gamifica)on movement? – A. Lewis Zimmerman – B. Gabe Zichermann – C. Mark Zuckerberg – D. Gabe Zimmerman 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 15. Ques)on 5 Why is Jane McGonigal cri)cized? – A. She defines gamifica)on wrong – B. She’s a woman – C. She doesn’t ask why people are unhappy – D. She focuses too much on serious gaming 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 16. Problem-‐solu>on: Sebas>an Deterding Which points are oaen missing? 1. Meaning| content, community 2. Mastery | compe--on, goals, rules&rewards 3. Autonomy | a free space to play in and with Solu)on? Know your users | learn how to design a game | test forever! 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 17. Opinion Con>nuum 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 18. Ques)on 6 What are the three points Deterding is missing in most uses of gamifica)on? – A. meaning, achievement, collabora)on – B. meaning, mastery, autonomy – C. meaning, form, mastery – D. meaning, form, autonomy 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 19. Correct Answers 1. B a way to exploit users for the benefit of corpora)ons 2. A they exist only to capture data 3. C 5-‐10 years 4. B Gabe Zichermann 5. C she doesn’t ask why people are unhappy 6. B meaning, mastery, autonomy 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 20. Final Round According to Deterding, which one out of the following points is not essen)al to design successful gamifica)on? – A. do user research – B. be innova)ve – C. test your prototype – D. learn basics of game design 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 21. Gamified yet?