2. • 1 - Showing Enthusiasm for the Product Using
• 2 - Connecting with the Buyer Capture Audience
• 3 - Convert the customer's motivations into the
• 4 - Close the Sale
• 5 - Review your sales performance
• 6 - Troubleshoot sales
3. 1 - Showing Enthusiasm for the
Product Using Awesome Backgrounds
Understand the product and it’s features.
Tell the benefits to the customers.
Never say “I don’t know the exact answer.”
4. 2 - Connecting with the Buyer
A good sales executive believes in the product that is being sold,
and transfers this enthusiasm to the customer.
Be prepared to discuss how you use the product, or how other
satisfied customers have.
Specific stories about the product make it relatable to customers.
For instance, if you’re selling a scheme, you can tell a customer
something like: “This Scheme is beneficial to those who want to
invest in Gold but couldn't afford at random.”
5. 3 - Convert the customer's motivations
into the product's characteristics
Do the positioning.
Don’t pitch the product too high or too low in terms of
affordability and luxury.
Position the facts about the product according to the person
you're selling it to.
6. 4 - Close the Sale
ABC: "Always Be Closing.“
As you confirm your prospective buyer's interest in the product,
put forward trial closes like, "Does this sound like the product
you want?" or “So what do you think? Will this meet your
7. 5 - Review your sales performance
You should analyze your sales at regular intervals. Is the product
Are you profiting? How are your competitors performing?
Being able to answer these questions will help you maximize
your sales, and keep growth steady.
8. 6 - Troubleshoot sales
If you are not selling well, you will need to enter problem-solving mode.
Improving your sales will involve reassessing your product, customer base,
Change your tactics periodically. If customers hear the same sales routine
over and over again, or see the same display month in and month out, your
product might start to seem irrelevant.
Review your target market and sharpen your sales focus.
Make the product exclusive, or available for a limited time only. Sometimes,
controlling supply in this way will increase demand and sales. Make sure that
this tactic works with your overall sales strategy, however.