while pursuing my BBA(H), i have done project on marketing research conducted by HCL-CDC, & my responsibility was as business development executives.here we basically addressed live business issues,

1. A Report on
HCL Brand promotions through Direct Marketing
for Education Business in Retail and
Institutional Accounts
Submitted by-:
Rahul Kr Rai
BBA(H) 2nd Year

2. Jai Shree Ganesh
Jai Shree Ganesh

3. FINAL REPORT
HCL EDUCATION BUSINESS IN RETAIL
AND INSTITUTIONAL ACCOUNTS
BY
A Report Submitted in partial fulfillment of the requirement for the
BBA Program of
Shree Agrasain College
Under the guidance of
College Guide Company Guide
HINDUSTAN COMPUTERS LIMITED
CAREER DEVELOPMENT CENTER

4. (HCL CDC) Liluah, Howrah.
Acknowledgement
I am profoundly thankful to MR. KATYAYAN KUMAR, BR. Manager,
HCL-CDC (Liluah), for his cordial treatment and also for his expert guidance and
constant assistant given in the course of this project with a deep sense of gratitude.
It’s my real honor and pleasure, to be associated with HCL Career Development
Center a division of HCL Info systems Ltd. I deeply express my gratitude to the
company for giving me an opportunity to work as winter trainee at their corporate
office under Winter Internship Program (WIP). Also special thanks to Sr. Prof
Siddartha roy,(computer science),MCA ,PGDIM,MBA, For special guidance and
all the respected teachers of BBA(H) department. Our also goes to the kind Co-
operation of our college library from where we could collect a vast treasure of
knowledge. We would like to thanks the countless number peoples especially who
helped get this work out of door. While developing this project we had to consult
many people from different grounds of activity. We would like to thank our
parents without whom this project would never have been completed. The kind
and ready help and advice extended by them is greatly acknowledged. We also
express our whole hearted thanks to our friends who criticized and motivated us
during the tenure of the study and to all my elders for the inspiration and
encouragement through the course.

5. CONTENTS
Topics Total Page No
1. HCL 7
Overview
Partnership, snapshot,business model
2. HCL CDC 9
Purpose
Scope
Limitations
3. Main Text 6
Methodology
Findings
4. Recommendations 1
5. Achievements 1
6. References 1
7. Attachments/ Annexure 20

6. Role & Responsibilities:-
In the period of trainings, I am performing various
activities to complete my task, to perform my task very
efficiently I was given some responsibility. These
responsibility & roles are as follows:-
 School Exam,
 Data Collection,
 Distribution Of phemplets,
 On the Road Activity,
 Business development executive (B.D.E).

7. 1-HINDUSTAN COMPUTER LTD
HCL IS leading global Technology and IT Enterprise with
annual revenues of US$ 5.5 billion. The HCL Enterprise
comprises two companies listed in India, HCL Technologies
and HCL Info systems.
The HCL team comprises 77,000 professionals of diverse
nationalities,
operating across 29
countries including
500 points of
presence in India. HCL
has global
partnerships with
several leading
Fortune 1000 firms,
including several IT
and Technology majors.

8. OVERVIEW:-
Hindustan computer ltd (HCL) establish in august 1976 in India.
Hindustan computer ltd (HCL) is India’s largest PC manufacturer
about to 1 lacs PC everyday. It largest manufacturing plant is in
RURDPUR (UTTRAKHAND).India first digital and micro computer
is launched by the HCL in 1978-79. HCL is globally expended in
29 countries like (U.S.A ,UK,AUSTRALIA, BRAZIL,SRI-LANKA,
SOUTH AFRICA,ETC) With 6 lacs employment and 4 thousand
Indian employer. HCL is one of the gold satisfied company.

9. Hindustan computer ltd (HCL)
HCL Infosystem ltd HCL Technology
HCL-CDC, TELECOM, Related to software
TECH SUPPORT, OS,
Security, Service delivery,
TRUBLE SHUTING, Networking,
HCL-COMNET, Manufacturing

10. HCL Infosystems
HCL Infosystems, with revenue (TTM) of US$ 2.7 billion (Rs. 12,155
crores), is India's premier information enabling and system integration
company. HCL offers products and infrastructure solutions in the fields of
computing, communication, networking, office automation, broadcasting and
imaging. It has partnerships with leading global players like Intel, AMD,
Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Computer
Associates, Casio, Symantec and Konica Minolta among others.
HCL has a direct sales, channel sales and retail sales network pan India. HCL
has a support of 360+ customer service centers and four ISO 9001 certified
state-of-the-art manufacturing facilities. HCL Infosystems has pan India
presence across metros and non-metros. With a mission to provide world-class
information technology solutions and services to enable its customers to serve
their customers better, HCL Infosystems is forever setting new standards of IT
in the country.
HCL:Enterprise
HCL Enterprise is a leading global technology and IT enterprise with
annual revenues of US $3.9 billion (Rs. 17,374 crores). The HCL Enterprise
comprises two companies listed in India - HCL Technologies & HCL Infosystems.
The 3-decade-old enterprise, founded in 1976, is India's original IT garage start-
up. Its range of offerings span Product Engineering, Technology and Application
Services, BPO, Infrastructure Services, IT Hardware, Systems Integration, and

11. distribution of ICT products. The HCL team comprises over 43,000 professionals
of diverse nationalities, who operate from 17 countries including 360 points of
presence in India. HCL has global partnerships with several leading Fortune 1000
firms, including leading IT and Technology firms.
PARTNERS OF HCL

12. A Snapshot at glance of HCL Ltd.

14. 2-HCL-CDC
New Delhi, March 29, 2007: HCL Infosystems Ltd,
India's premier information enabling company,
inaugurated the first HCL Career Development Center
(HCL CDC) in Kolkata, under its latest initiative to
create highly skilled
IT professionals
across the country.
The company has
ventured into the
field of IT career
development with
an objective to meet
the increasing demand for skilled professionals from
organizations across the country. Earlier in the day, Mr.
Debesh Das, Information Technology Minister -
Government of West Bengal formally inaugurated the
HCL CDC in Kolkata in the presence of several
distinguished guests and senior officials of HCL. As the
training arm of HCL Info systems, HCL Career

15. Development Centre (CDC) carries forth a legacy of
excellence spanning across more than three decades. HCL
CDC is an initiative that enables individuals and
organizations to benefit from HCL's deep expertise in the
IT space.
Among the fastest growing IT education brands in India,
HCL CDC offers a complete spectrum of quality training
programs on software, hardware, networking as well as
global certifications in association with leading IT
organizations worldwide.

16. HCL Career Development Center:
PAN (Present Across the Nation)

17. PROGRAMS OFFERING
Software Courses
 HCSE+ (JAVA, .NET & Oracle)
 HCSE (JAVA Track)
 HCSE (Oracle DBA Track)
 HCSE (Oracle Developer Track)
 HCSE(.NET Track)
Hardware Courses
 HCE+ (HCL Certified Enterprise Engineer)
 HCEA (HCL Certified Enterprise Associate)
 BHAN (Basic hardware & Advance Networking)
 CCNP (Cisco certified Network Professional)
 MCSE (Microsoft certified System Engineer)
 RHCE (RED HAT Certified Engineer)
 Hardware
 Networking
Database Courses
 Oracle 10g Upgrade
 Oracle 11i Upgrade
 SQL Server 2010
Non IT Courses
Career ACE
 Sales PRO
 Service PRO

18. ACADEMIC ALLIANCES
HCL UNVEILS INITIATIVE TO CREATE INDUSTRY READY ICT PROFESSIONALS
Launches Second HCL Career Development Center in Chennai, offering
specially designed courses in Infrastructure, Middleware and Networking
Resonance is a leading coaching institute for IIT-JEE and other entrance
examinations, based out of Kota (Rajasthan). Since its inception in 2001,
Resonance has witnessed unprecedented success in terms of results in
various competitive examinations and growth in students' enrollments by
winning the trust of thousands of students and parents across the country

19. 3-Purpose / Objective of the Project
To reach near to student-:
One of the main purpose of project is to reach near to student to fulfill
their demand of a perfect computer learnings institute.
Brand awareness of HCL CDC-:
HCL is a very popular name in the industry but HCL CDC is new to the business
for IT training. For the reason we the members of the retail team were given the
task of Promoting HCL CDC’s name. Our task was to promote HCL CDC as a
premium training and development.
Promotion of the products offered by HCL CDC-:
The products of HCL CDC are the career and the modular courses that
they offer. IT related courses but courses also related to Sales & Marketing (Sales
pro), Inter-Personal Skill building (SDF) etc.
Generation of customer base for the centre -:
One of the major objectives of the project also includes creation of DATA Base for
the company and generating Business for the company. The data base created
would help HCL CDC to further transact with the prospective candidates. This also
helped us to know that how target customers can be approached, how to convince
a customer and how an actual business is done with the clients.

20. Scope of the Project
1) Market:- Howrah market is a very huge market where HCL CDC can
have great potentials to expand. Here if HCL CDC acts proactively in
the market, then it can become a premium IT training institute in
Howrah.
2) Advertisements: HCL CDC is brand which is unaware to the
public so it needs to understand how to reach the mass audience. For
the purpose, HCL CDC can advertise through hoarding mainly in front of
the schools and colleges.
3) Data collection: a perfect data should be collected about the taste,
choice, preference, competitor strategy, market demand.
4) Conducting examination:-after tiding with different institution,
schools, colleges it is necessary to conduct a examination to take over the
qualified students
5) Estimation of requirement:- what is the basic student
requirement,this should be known.
6) Instant Activities: Road shows and on the spot admissions can be
an good option to reach to the audience.
7) Survey: Survey programs can be of great help to access the need in
the market and the latest trends demanded in the market. This would help
HCL CDC to act proactively in the market to adapt new Technologies.

21. Limitations of the Project
i.Lack of Awareness: Awareness regarding the IT industry is very limited in Howrah. With
the limited knowledge of the industry among the general public, HCL CDC too is an unknown name
in the industry. As HCL Info-systems Ltd has recently come up with its education wing, it is in the
introduction stages. At many institutions when only about CDC is expressed, it creates difficulties
to deal regarding business.
ii.Time Constraint:Howrah market is a very huge market. Due to the time constraint, the entire
market cannot be covered.
iii.Response: Poor response from the respondents generally from the Non-Technical back
grounds. Girls too were very apprehensive to contact or to share their data during cold calls.
iv.Wrong Information: The project was based on the surveys and data collection. The data was
collected through primary and secondary resources. Most of the times the data provided
by the candidates on the road or during formal tech registration are wrong. Sometimes it
so happen that a few companies information available on internet sites were not updated.
v.Communication: At the time of counseling of the students, many of the students were not
conversant with English or Hindi. It created a new hurdle to convey the proper message in
Bengali
vi.Co-ordination: There are many separate teams working at HCL CDC to get business. An
organization approached by a team was also approached by the other team.
vii. Examinations period:-Examination were conducted at most of the schools and
colleges. So most of the candidates were not interested during the examinations
seasons. Most of the institutes too were not interested to allow us to conduct a seminar
regarding any of the courses offered by HCL CDC.

22. viii. Most of the placement consultancies we visited were not interested in providing details
of the candidates for the programs HCL CDC offered. They replied as it was against
the rules of charging any amount from the candidate for the placements.
ix. Some of the institutes were unhappy with HCL CDC’s prior performance. This created
some more difficulties to talk regarding any business with those institutes.

23. METHODOLOGY
Methods used to promote HCL CDC:-
Exam Conducting
Data Collection
On The Road Activity

24. • In a period of trainings, my team member are performing various activity
relating to our project. To perform our task very efficiently we are given some
responsibility & authority. In my team four persons are present and all person
performing their separate task. In these task, someone going to collect data
relating to schools, colleges, institution, etc, someone going to tie up with
these colleges, institution for furthers activity. After this my job is to conduct
a examination of 10, 10+2,k students to check their intelligency. This
examination are resonance-hcl xcelerate exam, career ACE & core programs.
After taking examination of the student results were evaluated. This results
are attached in next pages……….
Exam Conducting

25. My another method to to promote HCL-CDC is to collect
data, information relating to the taste, choice, preference,
competitor strategy, market demand and after collecting this
data we act according to this collected information.
These data are (mainly related) as follows :----
Taste of the student about the computer institution.
Choice of the student about the computer institution.
Marked demand in which we set up our HCL-CDC.
A perfect competitor of HCL-CDC.
These competitor strategy,
Our market strength.
Brand name of HCL-CDC in market, etc.
Data Collection

26. My another method to to promote HCL-CDC is by doing road
activity. In present days of marketing, road activity is very
popular than any others mean of promoting a product or
marketing of product. It is the primary & essential activity of any
other company. In road activity the mainly work is done by me is-
distribution of phemplates, discussion with 10, 10+2,
undergraduate student, collecting their phone numbers, etc. the
data relating to this matter ia attached in next pages…………..
On The Road
Activity

28. Findings
 Students engaged in final year examinations.
 Students not satisfied with the course curriculum.
 They are not interested in making IT as their Career.
 Their ignorance about the brand HCL CDC.
 Their mobile phone either switch off or not reachable.
 Students make various types of excuses for not coming to the
help desk for counseling.
 Students don’t have time to come to the college.
 Most of the people were Bengali speaking which creates
difficulty in communicating
 with them.
 People do not want to talk to strangers who come to their
house.
 Students or the prospective candidates not at home.
 Many were very interested for the new courses offered by
HCL CDC.
 Some people already had bad experience with HCL CDC

29. Recommendations
competitors but prices of some courses are priced higher. So the prices of
some of the courses should be reduced to increase registrations.
to spend more on Above
the line Activities. This will also increase the popularity of the brand HCL
CDC.
a negative impact in the minds of the customer.
execution of a new plan.
not cost much but will be able to build a long term relationship with the
candidate and also promote itself.
team must have the information of one organization being approached by
the other.
November-December as no exams are conducted during this period.
-Ware courses as
compared to Hard-Ware courses. Soft-Ware courses must also be given
priority.

30. Achievements
 Collection of many data.
 Collection of examination results of more than 30 results
conducted by myself.
 ,Enquiry related to the courses and registrations have been
generated
 Colleges have been visited and students of the college
visited.
 Successful promotion HCL CDC around the area of howrah,
bally, liluah G.T road, hoggly, chinshura, risra.

31. References
http://www.facebook.com
http://www.orkut.com
http://www.monster.com
collection

32. Attachments---OMR-SHEET

34. Attachments:- Database
S.
No. NAME CONTACT QUALIFICATION PITCHED FEEDBACK
1 DIP BHADURI 9433265830
B.A (FINAL
YEAR) H/W,S/W
INTERESTED
FOR HIS SISTER
2
ABHISHEK KR.
SINGH 9903455102 GRADUATE H/W,S/W INTERESTED
3 SOURAV SEN 9231625293
B. TECH 4TH
YEAR TIVOLI INTERESTED
4 D. SOMESHWAL.RAO 9831119307 H.S APPEARED S/W,H/W INTERESTED
5 S.K.CHATTERJEE 9435582251 MBA SDF INTERESTED
6 ANUP MISTRY 9883225952 GRADUATE S/W,H/W INTERESTED
7 SUMAN BISWAS 9230745741 B.A 2ND YEAR H/W,S/W INTERESTED
8
PRASENJEET
MALAKAR 9007900520 BCA IBM TIVOLI INTERESTED
9
SUBHOJEET
DASGUPTA 9733545903 B.SC
10 RATAN CHOUDHURY 9831888406 B.SC SALES PRO INTERESTED
11 SUDIP SANANTO 9830278367 ANIMATION S/W INTERESTED
12 MICHALE DEY 9239110336 H.S SDF INTERESTED
13 ARGHA MITRA 9830030342 BCA(2ND YR.) S/W INTERESTED
14
NILAMBU
MAJUMDAR 9874210708 BCA(2ND YR.) S/W INTERESTED
15 INDRANIL SAMANTA 9830427203 BCA(2ND YR.) TIVOLI INTERESTED
16
SNEHASHIS
CHOWDHARY 9432521188 BCA(4TH SEM) JAVA/.NET
VERY
INTERESTED
17 PAPAN GHOSH 9874877555
WORK IN
VODAFONE SALES PRO INTERESTED
18 SUMAN DEY 9749416273
WORK IN
VODAFONE SALES PRO INTERESTED
19 SOUMYO BANERJEE 9474020594 B.A S/W, H/W
NOT MUCH
INTERESTED
20 ARITRA CHATERJEE 9830341431 GRADUATE H/W INTERESTED
21 RAJORSI 9831007144 B.COM S/W, H/W INTERESTED
22 YASHWANT KUMAR 9681430051 B.COM(2ND YR.) SDF INTERESTED
23 A.KIRAN SHEIKH 9433562155 H.S H/W,S/W INTERESTED

35. 24 DEBOLINA SARKAR 9830125774 B.COM H/W,S/W INTERESTED
25 MUNMUN HUSAIN 9331286318 B.COM S/W INTERESTED
26
RAJESH KR.
MONDAL 9832850799 H.S H/W,S/W INTERESTED
27 ASHUTOSH SHARMA 9883688259 B.COM H/W,S/W INTERESTED
28 BIKRAM SHARMA 9681339014 B.COM S/W INTERESTED
29 KUNAL DUTTA
NOT
AVAILABLE GRADUATE SALES PRO INTERESTED
30 CHANDRASEKHAR 9835431256 C.A SDF INTERESTED
31 AMIT KUMAR 9333408635 H.S H/W,S/W INTERESTED
32 NABENDU DAS 9831152765 GRADUATE H/W,S/W INTERESTED
33 SAMPAT DEY 9635008577 H.S H/W,S/W
NOT
INTERESTED
34
ARITRA
CHAKROBARTY 9933133394 H.S H/W,S/W
NOT MUCH
INTERESTED
35
PUDNAOB
SENGUPTA 9804381642 GRADUATE
36 KRISNENDU SARKAR 9836076444
GRADUATE(2ND
YR.) H/W,S/W INTERESTED
37 SAMRAT BOSE 9830041992 GRADUATE TIVOLI
MAY OR MAY
NOT COME
38 ATRI DUTTA GUPTA 9874051926 B.COM (HONS) .NET INTERESTED
39 ARUP DUTTA 9051155018 GRADUATE S/W INTERESTED
40 PRATIP BISWAS 9836696863 B.TECH S/W INTERESTED
41 SANDY GAMES 9339677548 GRADUATE S/W INTERESTED
42 ANIK DAS 9883296115 B.TECH SDF INTERESTED
43 NILANTA DAS 9748559753 H.S SALES PRO INTERESTED
44 RAJDEEP SARKAR 9432188986 GRADUATION TIVOLI INTERESTED
45 ARNAB SAHA 9231006628 B.SC TIVOLI INTERESTED
46 MAHESH KUMAR 9903002569 B.COM S/W INTERESTED
47 SUBHAJIT SAHA 9804303297 MBA(PURSUING) TIVOLI INTERESTED
48 AVIRUP ROY 9874237873 B.COM SDF INTERESTED
49 TANMOY SAHA 9831172337 MBA(PURSUING) TIVOLI INTERESTED
50 VICKY JAN 9007268183 H.S SALES PRO INTERESTED
51 ARYAN 9681219651 H.S SALES PRO INTERESTED
52 SHAEZAMAN 9681220267 H.S SALES PRO/SDF INTERESTED
53 ANIRBAN SINHA 9932361145 B.A S/W INTERESTED
54 ARIJIT GHOSH 9836755134 MCA TIVOLI INTERESTED

36. 55 AASHISH SHARMA 9831686370 B.COM SDF INTERESTED
56 ATRI BANERJEE 9831249134
MCA
(PURSUING) TIVOLI INTERESTED
57 CHETAN SHARMA 25682936 B.COM S/W INTERESTED
58 SOUVIK ROY 9830706163 GRADUATION SDF INTERESTED
59 RAJU SAHA 9748760321 GRADUATION SDF/SALES PRO INTERESTED
60 ANKAN SEN 9903302935 B.TECH SDF INTERESTED
61 Dipak Singh 9830135750 BCA S/W Interested
62 Sanjay Kumar Sen 9933022778 BA Sales Pro Interested
63
Mausam Mrinmay
Sahrma 9051141685 BE IBM TIVOLI Interested
64 Soumavo Pal 9804594602 BCA IBM TIVOLI Interested
65 Patralika Chalcha 24981111 BSC IBM TIVOLI Interested
66 Priyankita Sen 9830109713 BSC S/W Interested
67 Saurav Hait 9831834221 BBA Sales Pro Interested
68 SUKHENDU DAS 9831985090 B.COM Sales Pro Interested
69 DEBASIS DUTTA 9748293239 B.COM Sales Pro Interested
70 Jiten Murti 9007107322 B.COM RHCE Interested
71 Anwarul Haque 9903838275 MCA IBM TIVOLI Interested
72 Anirban Kaur 9830257316 BBA SDF Interested
73 Shreyashi pal 9051742828 MCA IBM TIVOLI Interested
74 Kundan Kumar 9851858722 BFSC Sales Pro Interested
75 Rahul Thakur 9432220408 B.COM Sales Pro Interested
76 Subhojit Sikdar 9748834461 MCA H/W Interested
77 Sanchayan Bhowmik 9830108119 MCA H/W Interested
78 ArupJyoti Chatterjee 9331937443 B-Tech IBM TIVOLI Interested
79 Akbar Hussain 9903288718 B-Tech SDF Interested
80 Souman Barui 9903507693 B.COM Sales Pro Interested
81 Anand Das 9231695216 BSC IBM TIVOLI Interested
82 Shahdab 9836816910 BSC S/W Not Interested
83 PuruShottam Singh 9874759260 B.COM Sales Pro Interested
84 Md Asif Hussain 9830529408 MCA IBM TIVOLI Interested
85 Santosh Kr Das 9836270094 BCA IBM TIVOLI Interested
86 Asmita Majumdar 9831243427 Tourism SDF Not Interested
87 Biremdar Yadav 9007577332 BCA S/w Interested
88 Mrinal Bhattacharya 9883046554 BBA Sales Pro Interested
89 Rajeev Banerjee 9432978435 B.Com Sales Pro Interested
90 Kohinoor Bera 9933017619 BSC N/W MCSE CCNA RHcE Interested
91 SK Mohiuddin 9007785087 HS H/W Interested
92 Arghya Bera 9831932079 B.Com Sales Pro Interested
93 Syed Muzzaffar Ali 9635781026 BSC IBM TIVOLI Interested
94 Suman Das 9836135591 B.Com Sales Pro Interested
95 Sudip Kar 9231623769 B.Com S/w Interested
96 Shwambaditya Sen 9830032713 MBA Sales Pro
NOT
INTERESTED
97
Deepankar Kumar
Singh 9836706359 BA H/w Interested
98 Soumik Das Comp Sci S/w Interested
99 Robin Kamat 9830286008 B.Com Sales Pro Interested

37. 100 Sanjay Kumar 9874686876 MCA IBM TIVOLI Interested
101 Pramod Kr Choubey 9681035348 MCA IBM TIVOLI Interested
102 Rajesh Sharma 9748475747 BBA Sales Pro Interested
103 Navin Kaur 9831362625 BSC H/w Interested
104 Subhangshu Bhadra 9051041412 Graduate Sales pro Interested
105 Ritesh Jain 9874935233 HS H/w
NOT
INTERESTED
106 Rupam Ladh 9836217782 BA S/w Interested
107 Priyanka Saha 9874692301 BSC S/w Interested
108 Rahul Saha 9339295463 BSC H/w Interested
109 Swastik Gon 9433295873 MBA Sales Pro Interested
110 Nabeen Khandeep 9836149323 B-Tech Networking Interested
111 Ankit Goenka 9330812312 HS H/w
NOT
INTERESTED
112 Anirban Biwas 9331613932 HS H/w INTERESTED
113 Ankit Agarwal 9051016382 B.com MCSE,CCNA,RHCE,SDF INTERESTED
114 Sanjay Biswas 9932325177 Bsc S/w INTERESTED
115 Pravat Mitra 9831598331 HS H/w INTERESTED
116 Ankan Sen 9903302935 B-Tech SDF iNTERESTED
117
Harsh Vardhan
Sharma 9903835321 B.Com Advanced Course iNTERESTED

39. THE END