Jet Airways 2013

Rahul Kumar
Rahul KumarHR Executive at Krishi Rasayan Export Pvt. Ltd. um Ayushman Hospital & Health Care Services
Jet Airways 2013
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Company Background
Light On Naresh Goyal
Key Dates
Market Share
Passenger Load Factor
Cargo Load Factor
Operating Revenue
Profit After Tax
Key Strategies
Communication Channel
Company Hierarchy
SWOT Analysis
Conclusion

Outlines
Company Background
• Jet Airways was started by Naresh Goyal.
• It was incorporated as an air taxi operator on 1 April
1992.
• It started commercial operations on 5 May 1993 with a
fleet of four leased Boeing 737-300 aircraft.
• Fleet Size-118 (including subsidiaries).
• Hub-Chhatrapati
Shivaji
International
Airport
(Mumbai) (Primary & Maintenance Base).
• Secondary Hubs-Brussels Airport, Chennai Airport,
Delhi Airport.
•
•
•
•
•
•
•
•
•

Frequent Flyer Program-Jet Privilege
Airport Lounge-Jet Lounge
Subsidiaries-Jet Lite & Jet Konnect
Domestic Destinations-69
International Destinations-26
Company Slogan-The Joy Of Flying
Parent Company-Tailwinds Limited
Headquarters-Mumbai, India
Key People-Naresh Goyal, Founder & Chairman
Gary Toomey, Appointee CEO
Capt. Hameed Ali, Interim CEO & COO
• Employees-13,945
• Operates over 370 daily flights to about 68 destinations
both in India and international.
Light on Naresh Goyal: Founder
• Naresh Goyal is the founder and Chairman of Jet Airways,
India's largest domestic airline.
• In May 1974, Naresh Goyal
founded Jet air (Private) Limited to
look after Sales & Marketing
operations of foreign airlines in India.
• Naresh Goyal took advantage of
Open Skies Policy of the Government
of India and set up Jet Airways.
Key Dates
• 1993: Jet Airways begins domestic operations flying
Boeing 737 jets.
• 1997: Kuwait Airways and Gulf Air sell their stakes in
Jet Airways.
• 1999: A regional network is launched with turboprop
aircraft.
• 2004: The first international services are started.
• 2007: Acquired Air Sahara and re launched it as Jet
Lite.
Market Share

Spice Jet
17%
Go Air
9%

Air India
20%

Mantra
0%

Jet Airways+Jet
Lite
23%

Indigo
31%

Chart issued by DGCA
Passenger Load Factor (Percentage)
82
80
78
76
74
72
70
68
66
64
62
60

77.4

78.6

79.3

78.8

2010-11

2011-12

2012-13

67.7

2008-09

2009-10

Passenger

Figure issued by Jet Airways Annual Report 2012-13
Cargo Load Factor
250000
200000

181433

187802

2008-09

2009-10

205942

212162

2010-11

2011-12

230057

150000
100000
50000
0
Cargo (Tonnes)

2012-13

Figures issued by Jet Airways Annual Report 2012-13
Operating Revenue
1800000

1685259

1600000

1481591

1400000
1200000

1147697

1273677
1046964

1000000
800000
600000
400000
200000
0
2008-09
Figures Issued By Jet Airways Annual Report 2012-13

2009-10

2010-11

Operating Revenue (Rs Lakh)

2011-12

2012-13
Profit After Tax
Profit After Tax (Rs Lakh)
20000
0
-20000

2008-09

2009-10

2010-11

2011-12

2012-13

-40000

x
a
T
e
A
t
i
f
o
r
P

-60000
-80000
-100000
-120000
-140000

Figures are issued by Jet Airways Annual Report 2012-13
On Time Performance At Six Airports
100.00%

98.70%

98.20%

98.00%
96.00%

95.00%

95.70%

94.00%
92.00%

90.50%

90.00%
87.90%

88.00%
86.00%
84.00%
82.00%
BLR

BOM

DEL

MAA

CCU

HYD

Figures are issued by DGCA
Key Strategies
• Focus on improving service, reliability and on time
performance.
• Measures to negate effect of unprecedented increase in
prices of fuel
• Maintain its leadership position in the Indian aviation
industry
• Improve On-time performance.
• Explore the potential for sustained growth in Indian
passenger traffic because of low penetration in the
medium to long term.
• Keep operations and growth in line with expected Indian
economy growth which is around 7% – 8% per annum
• Manage risk & short term crisis on account of any global
financial risks
• Manage short term spike in crude oil prices.
• Minimize passing the fuel price fluctuation to customers.
• Network expansion will be around the key focus specially
Gulf and Middle east.
Communication Channel
Company Hierarchy
Board of Directors
• Mr. Naresh Goyal | Chairman
• Mr. Ali Ghandour | Director
• Mr. Victoriano P. Dungca | Director
• Mr. Iftikar M. Kadri | Director
• Mr. Javed Akhtar | Director
• Mr. Aman Mehta | Director
• Mr. Gaurang Shetty | Director
Senior Management
• Mr. Gary Kenneth Toomey | Chief Executive Officer
• Mr. Abdulrahman Albusaidy | Chief Strategy & Planning
Officer
• Mr. Sudheer Raghavan | Chief Commercial Officer
• Capt. Hameed Ali | Chief Operating Officer
• Mr. Ravishankar Gopalakrishnan | Chief Financial Officer
• Mrs. Anita Goyal | Executive Vice President – Network
Planning & Revenue Management
• Mr. Gerry Oh | Vice President - Asia Pacific
• Mr. Gaurang Shetty | Sr. Vice President – Commercial
• Dato K. Jeyakanthan | Sr. Vice President - Aircraft Projects
& Product (Technical)
• Ms. Sonu Kripalani | Vice President - Sales (India)
• Mr. Mohammad Ali El Ariss | Vice President – Cargo
• Mr. Raj Sivakumar | Sr. Vice President – Alliances and
Planning
• Dr. Samar B. Srivastava | Vice President – Human
Resources
• Mr. Ashok Barimar | General Counsel & Vice President Legal
• Ms. Ragini Chopra | Vice President – Corporate
Communication and Public Relations
• Mr. A K Sivanandan | Vice President – Public Relations
• Mr. Krishnan Balakrishnan | Vice President – Fleet and
Management Control
• Mr. Manish Dureja | Vice President - Marketing
• Mr. Arun Kanakal | Company Secretary and Associate Legal
Counsel
• Mr. Bram Steller | Executive Vice President - International
Sales & Services
• Mr. Emmanuel Menu | Vice President - Continental
Europe, Americas & Canada
• Mr. Belson Coutinho | Vice President - eCommerce &
Innovations
• Mr. Arindam Banerji | Vice President – Customer Services
• Mr. Chhattar Singh Tomar | Vice President - Engineering &
Maintenance
SWOT Analysis
Strength
• Strong presence & good name in the Indian Aviation
market.
• Taking the plane on lease rather than purchasing.
• Ready made distribution network.
• Innovation in services.
• Experience exceeding 20 years.
• Large fleet size.
• Among top 3 in India.
Weaknesses
• Too many players.
• Salaries was not high as compared to other airlines so
difficulty to retain employees.
• Financial not sound as compared to others airlines.
• Loosing domestic market share.
• Weak brand promotion.
• Need improvement in in-flight services.
• Old fleet average age 4.78 years.
Opportunities
•
•
•
•

Untapped air cargo market.
Scope in global services and tourism.
Increasing salaries of people.
Scope in global services and tourism.
Threats
•
•
•
•
•

Ongoing economic weakness.
Rapid increase in fuel prices.
Strong competitors.
Overseas market competition.
Regulations
Conclusion
• Concentrate on the SWOT analysis.
• Improvise on branding strategies.
• Improving technology to overcome unfavorable weather
conditions.
• Create a program training program for employees.
1 von 27

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Jet Airways 2013

  • 2. • • • • • • • • • • • • • Company Background Light On Naresh Goyal Key Dates Market Share Passenger Load Factor Cargo Load Factor Operating Revenue Profit After Tax Key Strategies Communication Channel Company Hierarchy SWOT Analysis Conclusion Outlines
  • 3. Company Background • Jet Airways was started by Naresh Goyal. • It was incorporated as an air taxi operator on 1 April 1992. • It started commercial operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft. • Fleet Size-118 (including subsidiaries). • Hub-Chhatrapati Shivaji International Airport (Mumbai) (Primary & Maintenance Base). • Secondary Hubs-Brussels Airport, Chennai Airport, Delhi Airport.
  • 4. • • • • • • • • • Frequent Flyer Program-Jet Privilege Airport Lounge-Jet Lounge Subsidiaries-Jet Lite & Jet Konnect Domestic Destinations-69 International Destinations-26 Company Slogan-The Joy Of Flying Parent Company-Tailwinds Limited Headquarters-Mumbai, India Key People-Naresh Goyal, Founder & Chairman Gary Toomey, Appointee CEO
  • 5. Capt. Hameed Ali, Interim CEO & COO • Employees-13,945 • Operates over 370 daily flights to about 68 destinations both in India and international.
  • 6. Light on Naresh Goyal: Founder • Naresh Goyal is the founder and Chairman of Jet Airways, India's largest domestic airline. • In May 1974, Naresh Goyal founded Jet air (Private) Limited to look after Sales & Marketing operations of foreign airlines in India. • Naresh Goyal took advantage of Open Skies Policy of the Government of India and set up Jet Airways.
  • 7. Key Dates • 1993: Jet Airways begins domestic operations flying Boeing 737 jets. • 1997: Kuwait Airways and Gulf Air sell their stakes in Jet Airways. • 1999: A regional network is launched with turboprop aircraft. • 2004: The first international services are started. • 2007: Acquired Air Sahara and re launched it as Jet Lite.
  • 8. Market Share Spice Jet 17% Go Air 9% Air India 20% Mantra 0% Jet Airways+Jet Lite 23% Indigo 31% Chart issued by DGCA
  • 9. Passenger Load Factor (Percentage) 82 80 78 76 74 72 70 68 66 64 62 60 77.4 78.6 79.3 78.8 2010-11 2011-12 2012-13 67.7 2008-09 2009-10 Passenger Figure issued by Jet Airways Annual Report 2012-13
  • 11. Operating Revenue 1800000 1685259 1600000 1481591 1400000 1200000 1147697 1273677 1046964 1000000 800000 600000 400000 200000 0 2008-09 Figures Issued By Jet Airways Annual Report 2012-13 2009-10 2010-11 Operating Revenue (Rs Lakh) 2011-12 2012-13
  • 12. Profit After Tax Profit After Tax (Rs Lakh) 20000 0 -20000 2008-09 2009-10 2010-11 2011-12 2012-13 -40000 x a T e A t i f o r P -60000 -80000 -100000 -120000 -140000 Figures are issued by Jet Airways Annual Report 2012-13
  • 13. On Time Performance At Six Airports 100.00% 98.70% 98.20% 98.00% 96.00% 95.00% 95.70% 94.00% 92.00% 90.50% 90.00% 87.90% 88.00% 86.00% 84.00% 82.00% BLR BOM DEL MAA CCU HYD Figures are issued by DGCA
  • 14. Key Strategies • Focus on improving service, reliability and on time performance. • Measures to negate effect of unprecedented increase in prices of fuel • Maintain its leadership position in the Indian aviation industry • Improve On-time performance. • Explore the potential for sustained growth in Indian passenger traffic because of low penetration in the medium to long term.
  • 15. • Keep operations and growth in line with expected Indian economy growth which is around 7% – 8% per annum • Manage risk & short term crisis on account of any global financial risks • Manage short term spike in crude oil prices. • Minimize passing the fuel price fluctuation to customers. • Network expansion will be around the key focus specially Gulf and Middle east.
  • 17. Company Hierarchy Board of Directors • Mr. Naresh Goyal | Chairman • Mr. Ali Ghandour | Director • Mr. Victoriano P. Dungca | Director • Mr. Iftikar M. Kadri | Director • Mr. Javed Akhtar | Director • Mr. Aman Mehta | Director • Mr. Gaurang Shetty | Director
  • 18. Senior Management • Mr. Gary Kenneth Toomey | Chief Executive Officer • Mr. Abdulrahman Albusaidy | Chief Strategy & Planning Officer • Mr. Sudheer Raghavan | Chief Commercial Officer • Capt. Hameed Ali | Chief Operating Officer • Mr. Ravishankar Gopalakrishnan | Chief Financial Officer • Mrs. Anita Goyal | Executive Vice President – Network Planning & Revenue Management • Mr. Gerry Oh | Vice President - Asia Pacific • Mr. Gaurang Shetty | Sr. Vice President – Commercial
  • 19. • Dato K. Jeyakanthan | Sr. Vice President - Aircraft Projects & Product (Technical) • Ms. Sonu Kripalani | Vice President - Sales (India) • Mr. Mohammad Ali El Ariss | Vice President – Cargo • Mr. Raj Sivakumar | Sr. Vice President – Alliances and Planning • Dr. Samar B. Srivastava | Vice President – Human Resources • Mr. Ashok Barimar | General Counsel & Vice President Legal • Ms. Ragini Chopra | Vice President – Corporate Communication and Public Relations
  • 20. • Mr. A K Sivanandan | Vice President – Public Relations • Mr. Krishnan Balakrishnan | Vice President – Fleet and Management Control • Mr. Manish Dureja | Vice President - Marketing • Mr. Arun Kanakal | Company Secretary and Associate Legal Counsel • Mr. Bram Steller | Executive Vice President - International Sales & Services • Mr. Emmanuel Menu | Vice President - Continental Europe, Americas & Canada • Mr. Belson Coutinho | Vice President - eCommerce & Innovations
  • 21. • Mr. Arindam Banerji | Vice President – Customer Services • Mr. Chhattar Singh Tomar | Vice President - Engineering & Maintenance
  • 23. Strength • Strong presence & good name in the Indian Aviation market. • Taking the plane on lease rather than purchasing. • Ready made distribution network. • Innovation in services. • Experience exceeding 20 years. • Large fleet size. • Among top 3 in India.
  • 24. Weaknesses • Too many players. • Salaries was not high as compared to other airlines so difficulty to retain employees. • Financial not sound as compared to others airlines. • Loosing domestic market share. • Weak brand promotion. • Need improvement in in-flight services. • Old fleet average age 4.78 years.
  • 25. Opportunities • • • • Untapped air cargo market. Scope in global services and tourism. Increasing salaries of people. Scope in global services and tourism.
  • 26. Threats • • • • • Ongoing economic weakness. Rapid increase in fuel prices. Strong competitors. Overseas market competition. Regulations
  • 27. Conclusion • Concentrate on the SWOT analysis. • Improvise on branding strategies. • Improving technology to overcome unfavorable weather conditions. • Create a program training program for employees.