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Digital Marketing
Project: Irshad
Property
By Group 1
Arush-MBA07073
Akshay Singh
Ashwini Kumar rathore
Krishna prasad V
Vishal Ahuja
About Company
Irshad property concerns provides
expert real estate solutions that have
shown to be successful, positioning
them among the industry's most
prominent leaders. Irshads provides
increasing value to their customers
since the company collaborates with a
number of the most successful
companies in the sector.
Irshad's Property Matters
• Began operations in 1977
• Engaged in the real estate business, which is a sector that is privately owned
• Irshad property is a real estate agency in Bangalore, Karnataka that
specializes in certain areas.
• The agency has between fifty and two hundred staff, depending on the size of
the organization.
• The agency's activity contributes to the assistance of the process of property
negotiation, registration, and after-sales.
• They have faith in the assistance that helps them achieve better rates of client
satisfaction and repeat business.
Contd.
• The expansion of the business is dependent on successfully matching
qualified purchasers with qualified vendors.
• Major developers like Ezzy Group, Embassy, Sobha Developers, and
many more have worked with Irshad for their respective projects.
• The firm focuses on meeting the demands of customers in the
commercial, residential, and retail property markets.
• The capacity of the firm to discover the greatest properties by doing
comprehensive research is the company's unique selling proposition.
Mr. Irshad Ahmed President of the
agency
1. The founder of the Realtors organization in Bangalore
2. Launched an advisory service for property transactions
under the brand name Irshad Property
3. Mr. Ahmed contributes via its visionary management and
shrewd business sense in the marketing arena.
4. He was chosen as a co-founder of the National
Association of Realtors, which is now known as NAR-
US, and he was responsible for bringing investors from
other countries.
Product from Irshadproperty.com
Residential Properties Commercial Properties Retail properties
1 3
2
Projects by Irshad Property-
Commercial
• The Irshad property in its business role in commercial
• The locations of the commercial properties and the
prices at which they are offered for sale
• They are the owners of such properties and described
the characteristics, dimensions, and contours of the
properties together with the photographs.
• You are able to do a search for the property.
Projects by Irshad Property-
Residential
• Residents of the city are able to conduct
searches on residential property
• The project includes information about the
dimensions and prices of the available
properties.
• People can search the available properties
using the criteria that they have specified.
Projects by Irshad Property-Retail
• Same function as
above projects for
retail
Digital Presence
01
Website:
https://irshadsproperty.com
/
02
LinkedIn:
https://www.linkedin.com/compan
y/irshads-property-matters---
india/about/
03
Facebook:
https://www.facebook.c
om/Irshads.Property.Ma
tters/
04
Instagram:
https://www.instagram.com/irshads_
property_matters//
05
YouTube:
https://www.youtube.com/channel/U
CPzoIXpMPsbFnXxxNS3rK_A
06
Pinterest:
https://in.pinterest.com/irshadsprope
rty/
Digital Presence: Website
• Dynamic Website
• Website loads within 10 seconds
• Multiple Call to Action Buttons
• Multiple subtabs in the website
• Redundancy of information
• Color code: White/Black
• Language Tone: Formal / Focus on “we
Digital Presence: LinkedIn
• Dedicated LinkedIn
Page.
• Regular content
posted in 2-3 day
gaps
• Engagement is
negligible.
• Contents have links
to website.
• No company logo
Digital Presence: Facebook
• Dedicated Facebook
Page.
• Total Likes: 1000
• Total Follows: 1500
• Regular content posted in
2-3 day gaps
• Engagement is
negligible.
• Contents have links to
website.
Digital Presence: Instagram
• Dedicated Instagram
Account.
• Posts: 209
• Followers: 706
• Following: 82
• Regular content posted in 2-3
day gaps
• Mostly pictorial posts,
negligible video posts
• Engagement is negligible.
• Contents have links to
website.
Digital Presence: YouTube
• Presence on YouTube
• Total Subscribers:
179
• Multiple videos
posted
• Video Views in 2-4
digits
• Engagement is Good .
Digital Presence: Pinterest
• Presence on Pinterest
• Total Followers: 0
• Multiple Picture posted
• Following: 0
• Engagement is negligible .
Tie up and Associations
• Irshad had close ties and
associations with a number of
reputable organizations in order to
expand his market and his
network.
• Thanks to these affiliations, they
are able to attract more clients and
have a greater reach in comparison
to their rivals for the Irshad.
Press-Release
• They are well known in the city
through newspapers
• Their services and achievements are
come in the local newspaper for the
trust of the customers
• Telling about their achievement
and transparency in their
services and many more
• Their articles are posted in ET
and Times property and local
newpaper
Blogs by Irshad
• Through the use of blogs and articles
posted on social networking platforms,
they make an effort to convey the
significance of the property.
• In order to attract more clients in the
city, they explain and demonstrate how
transparent they are in the process of
selling their houses.
• How do you come to Irshad to purchase
real estate in Bangalore? What kinds of
blogs do they post?
Commission Terms
• In accordance with the terms of the
commission, this is the procedure to
determine the amount of money that will
be distributed to all departments in an
equal manner.
• Irshad is a proud member of the Bangalore
Realtors Association, and the company
abides by all of the brokerage terms
prescribed by the association.
Contd.
Competitors
99acres.com
Magicbricks.com
Justdial.com
Nobroker.in
Quikr.com
Site loading speed
Organic monthly traffic: 68
Keyword analysis
Keyword Research
Position Tracking: By Desktop
•
•
Average Position: 42.35
Visibility trend score: 48.81
•Number of Keywords that the website tracks for:
Continued…
Backlinks to Webpage:
Irshadsproperty.com
•
•
•
•
•
•
•
Total number of backlinks: 354 Referring
domains: 75
Domain Score (Seositecheckup) : 11/100 Follow links:
147
Nofollow links: 207 Organic montly
traffic: 68
Backlinks on facebook: 108
Backlinks Analysis
Highest number of backlinks on 24/09/2020: 55 Highest number of
Referring domains on 24/09/2020: 35
Top anchors
Overall Website
Analysis
• The site's loading speeds are slow as
compared to other available options.
• The company's navigation pane is
user-friendly and straightforward.
• There are fewer links on the website
that are capable of being redirected
to other pages.
• The homepage of the website does
not include any testimonials from
previous customers.

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_Digital Marketing.pptx

  • 1. Digital Marketing Project: Irshad Property By Group 1 Arush-MBA07073 Akshay Singh Ashwini Kumar rathore Krishna prasad V Vishal Ahuja
  • 2. About Company Irshad property concerns provides expert real estate solutions that have shown to be successful, positioning them among the industry's most prominent leaders. Irshads provides increasing value to their customers since the company collaborates with a number of the most successful companies in the sector.
  • 3. Irshad's Property Matters • Began operations in 1977 • Engaged in the real estate business, which is a sector that is privately owned • Irshad property is a real estate agency in Bangalore, Karnataka that specializes in certain areas. • The agency has between fifty and two hundred staff, depending on the size of the organization. • The agency's activity contributes to the assistance of the process of property negotiation, registration, and after-sales. • They have faith in the assistance that helps them achieve better rates of client satisfaction and repeat business.
  • 4. Contd. • The expansion of the business is dependent on successfully matching qualified purchasers with qualified vendors. • Major developers like Ezzy Group, Embassy, Sobha Developers, and many more have worked with Irshad for their respective projects. • The firm focuses on meeting the demands of customers in the commercial, residential, and retail property markets. • The capacity of the firm to discover the greatest properties by doing comprehensive research is the company's unique selling proposition.
  • 5. Mr. Irshad Ahmed President of the agency 1. The founder of the Realtors organization in Bangalore 2. Launched an advisory service for property transactions under the brand name Irshad Property 3. Mr. Ahmed contributes via its visionary management and shrewd business sense in the marketing arena. 4. He was chosen as a co-founder of the National Association of Realtors, which is now known as NAR- US, and he was responsible for bringing investors from other countries.
  • 6. Product from Irshadproperty.com Residential Properties Commercial Properties Retail properties 1 3 2
  • 7. Projects by Irshad Property- Commercial • The Irshad property in its business role in commercial • The locations of the commercial properties and the prices at which they are offered for sale • They are the owners of such properties and described the characteristics, dimensions, and contours of the properties together with the photographs. • You are able to do a search for the property.
  • 8. Projects by Irshad Property- Residential • Residents of the city are able to conduct searches on residential property • The project includes information about the dimensions and prices of the available properties. • People can search the available properties using the criteria that they have specified.
  • 9. Projects by Irshad Property-Retail • Same function as above projects for retail
  • 11. Digital Presence: Website • Dynamic Website • Website loads within 10 seconds • Multiple Call to Action Buttons • Multiple subtabs in the website • Redundancy of information • Color code: White/Black • Language Tone: Formal / Focus on “we
  • 12. Digital Presence: LinkedIn • Dedicated LinkedIn Page. • Regular content posted in 2-3 day gaps • Engagement is negligible. • Contents have links to website. • No company logo
  • 13. Digital Presence: Facebook • Dedicated Facebook Page. • Total Likes: 1000 • Total Follows: 1500 • Regular content posted in 2-3 day gaps • Engagement is negligible. • Contents have links to website.
  • 14. Digital Presence: Instagram • Dedicated Instagram Account. • Posts: 209 • Followers: 706 • Following: 82 • Regular content posted in 2-3 day gaps • Mostly pictorial posts, negligible video posts • Engagement is negligible. • Contents have links to website.
  • 15. Digital Presence: YouTube • Presence on YouTube • Total Subscribers: 179 • Multiple videos posted • Video Views in 2-4 digits • Engagement is Good .
  • 16. Digital Presence: Pinterest • Presence on Pinterest • Total Followers: 0 • Multiple Picture posted • Following: 0 • Engagement is negligible .
  • 17. Tie up and Associations • Irshad had close ties and associations with a number of reputable organizations in order to expand his market and his network. • Thanks to these affiliations, they are able to attract more clients and have a greater reach in comparison to their rivals for the Irshad.
  • 18. Press-Release • They are well known in the city through newspapers • Their services and achievements are come in the local newspaper for the trust of the customers • Telling about their achievement and transparency in their services and many more • Their articles are posted in ET and Times property and local newpaper
  • 19. Blogs by Irshad • Through the use of blogs and articles posted on social networking platforms, they make an effort to convey the significance of the property. • In order to attract more clients in the city, they explain and demonstrate how transparent they are in the process of selling their houses. • How do you come to Irshad to purchase real estate in Bangalore? What kinds of blogs do they post?
  • 20. Commission Terms • In accordance with the terms of the commission, this is the procedure to determine the amount of money that will be distributed to all departments in an equal manner. • Irshad is a proud member of the Bangalore Realtors Association, and the company abides by all of the brokerage terms prescribed by the association.
  • 33. • • Average Position: 42.35 Visibility trend score: 48.81 •Number of Keywords that the website tracks for: Continued…
  • 35. • • • • • • • Total number of backlinks: 354 Referring domains: 75 Domain Score (Seositecheckup) : 11/100 Follow links: 147 Nofollow links: 207 Organic montly traffic: 68 Backlinks on facebook: 108 Backlinks Analysis
  • 36. Highest number of backlinks on 24/09/2020: 55 Highest number of Referring domains on 24/09/2020: 35
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Overall Website Analysis • The site's loading speeds are slow as compared to other available options. • The company's navigation pane is user-friendly and straightforward. • There are fewer links on the website that are capable of being redirected to other pages. • The homepage of the website does not include any testimonials from previous customers.