Imbue is a skin corrector crème range which does
not have any color pigmentation it takes the color
of your skin by matching itself with the melenin
concentration of the skin and skin composition.
So , you don’t have to worry about the lighting in
the surronding or the quantity
8. “We offer a hussle free non oily skin corrector
range which takes the shape and color of your skin
, aged between 20 to 50 years.”
Our product would be
offered in 30ml & 50 ml
The design of the product
would be attractive.
The U.S.P. of our product
“” would be that it will
come in just one shade
and will vary according to
skin tone after application
The imbue would be introduced in the market at a
price of Rs3000.
A margin of 10% would be kept for the wholesalers
and a margin of 25% would be kept for the retailers.
12. • Our product “” would be launched in the
• It will be available in every major city of India.
We will sell our product at retail outlets like
13. CHANNELS OF DISTRIBUTION
MANUFACTURER WHOLESALER RETAILER CUSTOMER
We will be distributing our product via supermarkets around the
world like spehora,neteporter, macy’s.
We would also use traditional channel i.e. unorganised stores. Our
distribution channel length would two level distribution that will
include manufacturer, wholesaler, retailer, customer
14. CHANNEL MEMBERS
To get adequate shelf space in the stores we would
provide some discounts to channel members. Initially we
would keep our margins low and allow more margins to
the channel members
15. Our packaging would be attractive and the bottle
would be made of glass .
we would be printing a health tips for keeping skin
healthy on each bottle that we will be produced.
We will also be providing sample for trial purpose but
that would be done only in selected stores and with
the collaboration of specified brands.