3. Overview
Imbue is a skin corrector crème range which does
not have any color pigmentation it takes the color
of your skin by matching itself with the melenin
concentration of the skin and skin composition.
So , you don’t have to worry about the lighting in
the surronding or the quantity

4. SEGMENTATION
TARGETING
POSITIONING

5. geographic
All around
the world
Urban
people
demographic
Age group: 18
yrs to 60 and
above
Female
Middle to high
income group

6. PSYCHOGRAPHIC
Attitude
and belief
People who prefer to use
skin correctors and those
who do not

8. “We offer a hussle free non oily skin corrector
range which takes the shape and color of your skin
, aged between 20 to 50 years.”

10. PRODUCT
 Our product would be
offered in 30ml & 50 ml
pack.
 The design of the product
would be attractive.
 The U.S.P. of our product
“” would be that it will
come in just one shade
and will vary according to
skin tone after application

11. PRICE
The imbue would be introduced in the market at a
price of Rs3000.
A margin of 10% would be kept for the wholesalers
and a margin of 25% would be kept for the retailers.

12. • Our product “” would be launched in the
national market.
• It will be available in every major city of India.
We will sell our product at retail outlets like
sephora.

13. CHANNELS OF DISTRIBUTION
.
MANUFACTURER WHOLESALER RETAILER CUSTOMER
 We will be distributing our product via supermarkets around the
world like spehora,neteporter, macy’s.
 We would also use traditional channel i.e. unorganised stores. Our
distribution channel length would two level distribution that will
include manufacturer, wholesaler, retailer, customer

14. CHANNEL MEMBERS
.
To get adequate shelf space in the stores we would
provide some discounts to channel members. Initially we
would keep our margins low and allow more margins to
the channel members

15.  Our packaging would be attractive and the bottle
would be made of glass .
 we would be printing a health tips for keeping skin
healthy on each bottle that we will be produced.
 We will also be providing sample for trial purpose but
that would be done only in selected stores and with
the collaboration of specified brands.

16. Newspapers
Magazine
Social networking sites
Radio
Television
Internet ( Social Networking Sites)
Brouchers
Bill boards
Promotional Events

17. our promotion strategy would include promoting
product by providing skin corrector in miniature
bootles for trial purpose (only in selected stores).

18. Single
Segment
Targeting
Other
Segment
Diversifying
Worldwide
World’s
Market Leader