my seminar project

1. Project Report on Industrial Training Under Guidance of: Ms. Chitwan Faculty, PCTE Presented by: Rahul Goyal 94972238212

2. Indian Sanitary Market India is projected to be at no.3 in consumption of plastic products in world by end of 2010. At present, the housing demands are on a rise. Growth rate of 3-4% in the industry. India is on a verge of becoming the biggest manufacturing hub for international sanitary wares brands.

3. Major Players of Indian Piping Industries Finolex Industries Ltd. Plastiblends India Limited AGA Group International Corporate Resource Group ACRY Plus Kay Kay Global Suppliers Other Plastic Companies

4. The chief advantages of PVC Light weight Toughness Rigidity Economical in laying, jointing and maintenance Ease of fabrication

5. Mission & Vision Vision Statement To offer consistent Products and Services with uncompromising quality supported by continuous improvements and innovations thereby exceeding Customer’s expectation. Mission Statement To conduct business with ethical practices and WALK OUR TALK. To ensure the culture of utmost respect and empowerment to individuals and be a catalyst in enhancing their competencies.

6. Historical background of the Group Founded in 1942. Handling volumes of over 100,000 tonnes of polymers annually. Offer the widest and most comprehensive range of plastic products in India. With a market share exceeding 50%, the company remains the undisputed leader in India. Exports to over 70 countries worldwide.

7. Location of units Daman Derabassi Durgapur Guwahati Halol Hosur Jalgaon Kanpur Dehat Khopoli Khuskheda Kolkata Malanpur 1 Malanpur 2 Manesar Mumbai Nandesari Noida Pondicherry Silvassa Talegaon

8. Location of Offices Ahmedabad Bangalore Chennai Delhi Hyderabad Indore Kochi Kolkata Mumbai

9. Product Spectrum Moulded Furniture. Storage & Material Handling Products. Petrochemicals. XF Films & Products. Performance Films. Industrial Moulded Products. Protective Packaging. Plastic Piping System.

10. Market Served Domestic Market Supreme is having its market all over India. Foreign Market UK Australia New Zealand US

11. Board Of Directors B L Taparia, Chairman M P Taparia, Managing Director S J Taparia, Executive Director V K Taparia, Executive Director B V Bhargava, Director E B Desai, Director H S Parikh , Director N N Khandwala , Director S R Taparia, Director Y P Trivedi, Director

12. Quality Policies Supreme aspire to Total Quality. Several of plants are ISO certified for their quality management systems, safety, norms, and environmental performance standards. It is indicative of our larger quality consciousness that helps us to make superior products, exceed the expectations of our existing clients, and win new customers with confidence.

13. SWOT ANALYSIS

14. Strengths Comprehensive quality policy. Wide distribution network throughout the country. The biggest R&D facility in the industry. Varieties of products in the market.

15. Weaknesses Lack of advertisement. Lack of market research in north region. Poor distribution channels in north region.

16. Opportunities There is a huge untapped demand for supreme pipes in domestic market. Due to urbanization in the country, a huge growth prospect is there. Dealers showing interest in selling product of supreme.

17. Threats Increase in prices of raw material. Expensive power and labour. Incoming of foreign products and technologies. High market share of competitors.

18. Liquidity Ratio Analysis

19. Profitability Ratio

20. Overall Profitability Ratio

21. Trend Analysis Of Turnover

22. Trend Analysis Of Net Profit

23. Introduction To The Project The study is undertaken to know the dealer’s perspective while selling a product and to understand how the Supreme company is different in marketing its product.

24. Title of The Research Market prospects of Supreme Pipes in Ludhiana

25. Need of The Study It is vital for any organization if it is not able to sell it’s products as per potential of market especially when it’s competitors are doing it very easily. So it becomes important for the organization to understand the perspective of their dealers and expectations of the customers by which the company can make the necessary changes.

26. Objectives of The Study To know the market prospects of supreme pipes in Ludhiana. Growth prospects of supreme pipes in Ludhiana.

27. Scope of the Study The study of this project is confined to Ludhiana city only. This study was conducted to know the market prospects of supreme plastic pipes in Ludhiana.

28. Research Methodology Type of research Descriptive research Data sources Primary data Schedule Secondary data Textbooks, Company profile Magazines

29. Contd… Sampling Plan Universe : All Sanitary dealers of Amritsar Market. Population: All Sanitary dealers of Amritsar Market. Census survey

30. Contd… Research instrument Structured Schedule. Methodology Data was collected by giving schedules to the respondents (personal interview).

31. Limitations of the study Information given by the respondents may be biased. The major limitation was data availability. The company did not disclose dealers list in Amritsar so it was quite difficult to find each and every shop of sanitary through out the city. Limited time. Non co-operation from the respondents.

32. Data Analysis

33. 4.1 No. of Sanitary Dealers involved in Pipes Business

34. 4.2 Types of pipes in which dealers are dealing

35. 4.3 Main brands in GI pipes

36. 4.4 Dealers dealing in Various PVC pipes brands

37. 4.5 Dealers who are not involved In Piping Business their Perception Regarding Famous Players Of PVC Pipes

38. 4.6 Monthly Turnover of Dealers

39. 4.7 Brands Recommended by the dealers

40. 4.8 Reasons for Recommending Brands by Dealers

41. 4.9 Different brands demanded by customers

42. 4.12 Market Share of Different Players in PPRC Pipes

43. 4.15 Market Share of Different Players in CPVC Pipes

44. 4.16 Dealers interested in keeping PVC pipes of Supreme

45. Comparative analysis of dealer dealing in pipes and interested in supreme

46. 4.17 expectation of dealers towards supreme pipes

47. problems faced by the dealers in supreme pipes

48. Findings The company has low brand awareness due to very less advertisement. Almost everyone wants to deal with supreme for that the co. needs to set competitive price. Most of the respondents expect quality, low price and availability of products. Dealers usually recommend any brand because of good margin and long credit period.

49. Contd… There is huge untapped market for supreme industries especially in PPRC and CPVC Pipes as very few dealers are involved in these pipes. The market’s biggest Player is Finolex. Supreme pipes are demanded by customers who are more concerned about quality than price.

50. Conclusion The quality of supreme is very good. The finolex is the biggest competitor of the company. There is a huge growth chance for the company. Company has to increase the availability of it’s products in the region.

51. Suggestions The company should advertise more to make its product aware to the people. The company should concentrate on decreasing the cost of pipes with same quality. The company should improve it’s supply chain management.

52. Thank You