1. UNDERSTANDING WEB
ANALYTICS

2. INDEX
Chapter 1 – What is web analytics?
Chapter 2 – How does it help?
Chapter 3 – What does it tell?
Chapter 4 – How does it work?
Chapter 5 – Why use it?
Chapter 6 – Features of web analytics.
Chapter 7 – Additional features.
Chapter 8 – Why web analytics as a career?

3. CHAPTER 1
What is web analytics?

4.  Web analytics is the measurement,
collection, analysis and reporting of
website data for purposes of
understanding and optimizing web
usage.
 Web analytics tools measure your
website traffic and delivers the data
that can be easily understood in
order to optimize the website for a
better ROI.

5. CHAPTER 2
How does it help?

6.  Business and market research
 Assess and improve effectiveness
of a website.
 Gauge traffic and popularity trends
 Estimate
how traffic changes with a
campaign.

7. CHAPTER 3
What does it tell?

8.  Which marketing initiatives are most
effective?
 Which online ad is most effective?
 What are traffic patterns on my
website?
 Whichcustomer segments are most
valuable?

9.  Where are my visitors coming from and
what do they do on my site?
 How can my website convert more
visitors into customers?
 Why do so many people leave my site
without doing what I want?
 What content are people interested in?

10. CHAPTER 4
How does it work?

11. Visitor arrives at your website CMS (Serves content)
Call goes out to Optimal
Visitor Profile Content content decision
Repository library sent to CMS
First-time visitor
build profile
retrieve profile
Repeat visitor
Visitor Profile Self-learning
Repository Predictive Modeling Engine

12. CHAPTER 5
Why use it?

13. Because it answers your questions.

14. Questions data can answer…

15. Q 1. How do people find me
online?

16. Direct Traffic

17. Search Engine Traffic
G

18. Referral Traffic
G

19. Ad Traffic
G

20. Keyword Traffic
G

21. Q 2. Where do they come
from?

22. Location Report

23. Q 3. What do they see on
my site?

24. Heat Map Report

25. Q 4. Are they valuable?

26. Ecommerce Report

27. CHAPTER 6
Features of web analytics.

28.  Content Analytics
 Mobile Analytics
 Conversion Analytics
 Social Analytics
 Advertising Analytics

29. CHAPTER 7
Additional features.

30. Track offline campaigns

31. Filter your data

32. Track your website goals

33. Customizable dashboards

34. Compare any date range

35. Export data in any format

36. Visitor segmentation
Visitor Member Customer

37. CHAPTER 8
Why web analytics as a
career?

38.  Less
competition as it is not a well
known career opportunity.
 All
the corporate companies with an
online presence require a web
analyst to help them increase their
ROI.

39. Thank You...