The document discusses different types of consumer behavior, including rational consumers who experience positive consumer surplus, predictably irrational consumers who engage in conspicuous consumption, and consumers who buy emotionally but justify purchases rationally. It also mentions how hedonistic and conspicuous consumption contributed to the credit crisis and suggests the economic crisis may have a sobering effect on consumer behavior. The document promotes additional works by the author on consumer behavior topics.

1. Rational Consumer with positive Consumer Surplus Rags Srinivasan @pricingright

2. Rational Consumer with positive Consumer Surplus Predictably Irrational Consumer – Conspicuous Consumption Rags Srinivasan @pricingright

3. What a marketer would like to do – capture all Consumer Surplus Rags Srinivasan @pricingright

4. Predictably Irrational Consumer – Conspicuous Consumption Rags Srinivasan @pricingright

5. Willingness to Pay post-purchase– Buy emotionally, justify rationally Rags Srinivasan @pricingright

6. What led to the credit crisis – Hedonistic and Conspicuous consumption Rags Srinivasan @pricingright

7. Sobering Effect of Current Economic Crisis Rags Srinivasan @pricingright

8. Smart Consumer

9. See my other works: SlideShare decks, blog, twitter