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Viral Marketing and Advertising Strategies For Social Networks <ul><li>Presented by Jeff Ragovin </li></ul><ul><li>Vice Pr...
<ul><li>Buddy Media  helps companies  build ,  promote and monetize  social media applications that  engage  and  entertai...
 
Social Media: What is Everyone doing?
The Social Web is About Life Experiences <ul><li>Brands are using applications to engage their audience </li></ul><ul><li>...
Brands are Going Where Consumers Play
FedEx Launch a Package
FedEx Launch A Package Application
InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience <ul><li>  </li></ul><ul><li...
 
 
 
 
  Every Application should have a Clear Landing Page:   <ul><li>Provide clear branding </li></ul><ul><li>Easy-to-understan...
Create a Unique Application Title <ul><li>Pick something descriptive and unique. A good deal of users may decide to use yo...
Using the Facebook API in Newsfeedsini-Feeds <ul><li>The Facebook API allows you to get more users for your application </...
Requests/Invitations <ul><li>Requests and invitations are generated by the users  </li></ul><ul><li>Each user is limited t...
 
Friends For Sale <ul><li>Buy Friends, Make them your pets  </li></ul><ul><li>Hot-or-Not with a market economy. True Viral ...
Splash Blast with AceBucks
Loyalty Programs = Consumer Engagement
Need 1 Volunteer
Loyalty Marketing = Virility
Email and Notifications <ul><li>Accelerate the viral nature of the application. Spend time on the copy  </li></ul><ul><li>...
 
 
Visual Identity  <ul><li>16 x 16 Graphic for Icon  To market your application, you need to provide a 16 x 16 sized icon gr...
Keep SEO and PPC in Mind <ul><li>This information is displayed on the application add page when a user decides to add the ...
Keep SEO and PPC in Mind
Social Media Advertising Platforms Facebook,  MySpace, Bebo,  LinkedIn  Ad Networks: Buddy Media, Social Media  Lookery, C...
Social Media Campaigns can be  Targeted: <ul><li>Age, Political Views,  </li></ul><ul><li>Gender,  </li></ul><ul><li>Relat...
Choose Your Creative  <ul><li>Social Media Ads can contain Images  </li></ul><ul><li>Social Media Ads can contain Videos  ...
 
Break-out Session- Develop and App <ul><li>New APPLE Product called Apple Window </li></ul><ul><li>New Innovation for Digi...
Priceline.com Ultimate Negotiator for FB
Taunts engage user to play again Audio components embedded for extra fun
Monitor and Report
 
 
 
Campaign Creation Round Up  <ul><li>Target your audience </li></ul><ul><li>Think Viral </li></ul><ul><li>Provide a unique ...
 
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Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 1 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 2 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 3 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 4 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 5 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 6 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 7 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 8 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 9 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 10 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 11 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 12 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 13 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 14 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 15 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 16 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 17 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 18 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 19 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 20 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 21 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 22 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 23 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 24 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 25 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 26 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 27 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 28 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 29 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 30 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 31 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 32 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 33 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 34 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 35 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 36 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 37 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 38 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 39 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 40 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 41 Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media Slide 42
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Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media

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This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.

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Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff Ragovin, Buddy Media

  1. 1. Viral Marketing and Advertising Strategies For Social Networks <ul><li>Presented by Jeff Ragovin </li></ul><ul><li>Vice President Sales, Buddy Media </li></ul><ul><li>Jeff@buddymedia.com </li></ul><ul><li>917-523-6266 </li></ul>
  2. 2. <ul><li>Buddy Media helps companies build , promote and monetize social media applications that engage and entertain users </li></ul>
  3. 4. Social Media: What is Everyone doing?
  4. 5. The Social Web is About Life Experiences <ul><li>Brands are using applications to engage their audience </li></ul><ul><li>They are using applications to entertain </li></ul><ul><li>They are not banner ads </li></ul><ul><li>They are not groups </li></ul><ul><li>They are the new Ad Unit </li></ul><ul><li>They are used to connect and drive interest </li></ul><ul><li>Social Media is now a major component of the Digital Buy </li></ul>
  5. 6. Brands are Going Where Consumers Play
  6. 7. FedEx Launch a Package
  7. 8. FedEx Launch A Package Application
  8. 9. InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience <ul><li>  </li></ul><ul><li>250,000 installs over the course of the campaign </li></ul><ul><li>Average time on app: 5 minutes and 30 seconds </li></ul><ul><li>Average user tries on four different hairstyles per visit </li></ul><ul><li>54,000 makeovers have been posted on the InStyle Wall of Fame </li></ul>
  9. 14.   Every Application should have a Clear Landing Page: <ul><li>Provide clear branding </li></ul><ul><li>Easy-to-understand instructions about how to use the application or play the game </li></ul><ul><li>A summary or analysis area that lets the user see their history with the application </li></ul>
  10. 15. Create a Unique Application Title <ul><li>Pick something descriptive and unique. A good deal of users may decide to use your application based only on the title. </li></ul>
  11. 16. Using the Facebook API in Newsfeedsini-Feeds <ul><li>The Facebook API allows you to get more users for your application </li></ul><ul><li>For Newsfeeds, decide the events or actions that generate the newsfeed item. Identify actions that are interesting. </li></ul><ul><li>Finalize the Newsfeed title, body and images. </li></ul>
  12. 17. Requests/Invitations <ul><li>Requests and invitations are generated by the users </li></ul><ul><li>Each user is limited to 20 requests/invitations per application per 24 hour period. </li></ul><ul><li>When developed well, can accelerate the word of mouth marketing component. </li></ul><ul><li>This is a good time to tie in a loyalty or engagement program. </li></ul>
  13. 19. Friends For Sale <ul><li>Buy Friends, Make them your pets </li></ul><ul><li>Hot-or-Not with a market economy. True Viral </li></ul><ul><li>Nearly 600,000 active users. </li></ul><ul><li>300 million page views a month. </li></ul><ul><li>300% monthly growth rate </li></ul><ul><li>2.1 million unique visitors in the past month </li></ul>
  14. 20. Splash Blast with AceBucks
  15. 21. Loyalty Programs = Consumer Engagement
  16. 22. Need 1 Volunteer
  17. 23. Loyalty Marketing = Virility
  18. 24. Email and Notifications <ul><li>Accelerate the viral nature of the application. Spend time on the copy </li></ul><ul><li>Keep it compelling </li></ul><ul><li>Sending a weekly email to users with updates </li></ul><ul><li>Sending an email on specific events or holidays </li></ul>
  19. 27. Visual Identity <ul><li>16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section 64 x 64 Graphic for Icon (shown in product directory): This is an opportunity for you to brand your application. </li></ul>
  20. 28. Keep SEO and PPC in Mind <ul><li>This information is displayed on the application add page when a user decides to add the application.  </li></ul><ul><li>Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines. </li></ul>
  21. 29. Keep SEO and PPC in Mind
  22. 30. Social Media Advertising Platforms Facebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media Advertising
  23. 31. Social Media Campaigns can be Targeted: <ul><li>Age, Political Views, </li></ul><ul><li>Gender, </li></ul><ul><li>Relationship Status, </li></ul><ul><li>Activities </li></ul><ul><li>Location </li></ul>
  24. 32. Choose Your Creative <ul><li>Social Media Ads can contain Images </li></ul><ul><li>Social Media Ads can contain Videos </li></ul><ul><li>Social Media Ads can contain only Text </li></ul>
  25. 34. Break-out Session- Develop and App <ul><li>New APPLE Product called Apple Window </li></ul><ul><li>New Innovation for Digital Communication TV and Web </li></ul><ul><li>Product will feature the following: </li></ul><ul><li>Computer Wi-Fi Capabilities </li></ul><ul><li>Email </li></ul><ul><li>Television </li></ul><ul><li>Apple TV for Movies, Music, instant access to shows </li></ul><ul><li>Digital Display for Art, Vacations etc. </li></ul><ul><li>Social Marketing Budget 350K </li></ul>
  26. 35. Priceline.com Ultimate Negotiator for FB
  27. 36. Taunts engage user to play again Audio components embedded for extra fun
  28. 37. Monitor and Report
  29. 41. Campaign Creation Round Up <ul><li>Target your audience </li></ul><ul><li>Think Viral </li></ul><ul><li>Provide a unique value </li></ul><ul><li>Infuse with loyalty program </li></ul><ul><li>Measure Success with Analytics </li></ul><ul><li>Message and Notify </li></ul>
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This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.

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