Final Presentation

Raghu Kasturi
Raghu KasturiSoftware Engineer um Secret
Business Strategy – A Success Story Raghu Kasturi April 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who are Amazon? ,[object Object],[object Object],[object Object],[object Object]
Financial Performance
Amazon   Vision   ,[object Object],[object Object],-Jeff Bezos, Founder
“ Data is King at Amazon” – Jeff Bezos, Founder & CEO
Interesting facts about Amazon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ If we can get this to work, it will be big” - Jeff Bezos, Founder.
Amazon's first gateway page
Amazon's Today’s page
Amazon's first office building
Seattle headquarters building
Strategy Source: Amazon, 2009
“ We don’t make money when we sell things; we make money when we help customers make purchase decisions” - Jeff Bezos, Founder.
Amazon’s Strategy  [Strategy Cont…] ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers 84 Million Active Customers as ‘08
Kindle
Music Downloads
On Demand Videos
Over 1.5MM Active Sellers, Up 18% Y/Y Selling On Amazon
Selling on Amazon Source: Amazon.com
Fulfillment By Amazon (FBA) ,[object Object]
Amazon Enterprise Solutions
Checkout By Amazon
[Strategy Cont…] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole World is market place….. [Strategy Cont..] ,[object Object],[object Object],[object Object],[object Object]
 
Expansion
Global
International
International
Amazon …an experience  [Strategy Cont..] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convenience – Amazon Prime
Objective ,[object Object]
Operational Strategy ,[object Object],[object Object],[object Object]
Relationships matter  [Strategy Cont…] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Be afraid of our customers, because those are the folks who have the money.  Our competitor are never going to send us money” - Jeff Bezos, Founder.
Technology Source www.amazon.com
Comparing Technology Source :  http:// i.zdnet.com/blogs/comparingpaas.png
Corporate Responsibility Amazon.com's green idea is brown
Amazon’s Environment ,[object Object],[object Object]
Usage Source: Google Trends
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],Wall-Mart, Best Buy, Costco, etc are increasing their presence on the Internet To be perceived by Internet users as the performed online “department store” to exploit accelerating online retail sales Strengths Threat Opportunity
Competition in Home Entertainment System Source: WikiInvest.com
Cooperative Strategy ,[object Object],[object Object],[object Object]
“ Amazon is not merely a store, but an immense repository of facts”
Conclusion ,[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object]
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