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Cv30 campaign

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Cv30 campaign

  1. 1. 100.000 students 60 top high schools 14 top universities 10 cities
  2. 2. Delivered in the form of a gift bag, consisting of: • 100.000 notepads with blank sheets on a spiral • Sampling products for youth target • Each sampling product will come with a complete educational description. This way we avoid the “messy” presence of x number of leaflets and prolong by at least 100 times lifetime of each message An educational pack delivered to 100.000 students when they need it most, beginning of 2013- 2014 school year What is CV30?
  3. 3. 14th October – 29th November 100.000 CV30 gift bags and notepads will be distributed to students On every location, there will be a branded stand with two promoters who will engage the students and offer them the CV30 educational pack. Mechanism
  4. 4. Mechanism Reach100.000 • 70.000 for university students • 30.000 for high school students Distribution 14th October – 29th November 10 cities Bucharest, Iasi, Cluj, Timisoara, Constanta, Craiova, Brasov, Oradea, Galati, Ploiesti 60 High schools 14 Universities
  5. 5. Fee Sampling leaflet / sachet / voucher Fee: 10.500 euro Educational message inside CV30 notepad Fee: 2.000 euro / full page A5 Awareness: cover 4 & logo on every page Fee:15.000 euro
  6. 6. Contract DDL: 9th September Materials DDL: 15th September

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