3. Delivered in the form of a gift bag, consisting of:
• 100.000 notepads with blank sheets on a spiral
• Sampling products for youth target
• Each sampling product will come with a complete educational
description. This way we avoid the “messy” presence of x
number of leaflets and prolong by at least 100 times lifetime
of each message
An educational pack delivered to 100.000 students when
they need it most, beginning of 2013- 2014 school year
What is CV30?
4. 14th October – 29th November
100.000 CV30 gift bags and notepads will be distributed to
students
On every location, there will be a branded stand with two
promoters who will engage the students and offer them
the CV30 educational pack.
Mechanism
5. Mechanism
Reach100.000
• 70.000 for university students
• 30.000 for high school students
Distribution
14th October – 29th November
10 cities
Bucharest, Iasi, Cluj, Timisoara, Constanta,
Craiova, Brasov, Oradea, Galati, Ploiesti
60 High schools
14 Universities
6. Fee
Sampling leaflet / sachet / voucher
Fee: 10.500 euro
Educational message inside CV30 notepad
Fee: 2.000 euro / full page A5
Awareness: cover 4 & logo on every page
Fee:15.000 euro
