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Datamonitor Knowledge Center Consumer Packaged Goods
A value proposition to synchronize the way you work Strategy &  Planning Consumer &  Market Insight Sales &  Marketing NPD &  Innovation
Strategy & Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BENEFITS
Consumer & Market Insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BENEFITS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sales & Marketing BENEFITS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NPD & Innovation BENEFITS
In the ever-changing consumer landscape identify the prevalent trends and drive new product development, innovation and brand loyalty in your category. Going beyond mere opinions to offer substantive fact-based insights. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSUMER INSIGHT
Track product launches, identify innovations and monitor competitor or client NPD strategy. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRODUCT INSIGHT ANALYSIS TOOLS
Understand the performance of your product category across 62 markets and ensure confident decision making. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY COVERAGE MARKET INSIGHT
Measure performance and maximize best practice. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMPANY INSIGHT
Instantaneously understand and contextualize socio-economic and demographic data to support your strategic planning process. COUNTRY INSIGHT
APPENDICES
Appendix – Methodology overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Secondary  research ,[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Surveys ,[object Object],[object Object],[object Object],[object Object],Industry  Interviews ,[object Object],[object Object],[object Object],[object Object],Channel  audits ,[object Object],[object Object],[object Object],[object Object],Field agent  network
Appendix – Consumer Insight deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our New Consumer Insight is unrivalled in the marketplace, going beyond mere opinions to offer substantive fact-based insights.  It is based on primary research via panels totalling over 13 million consumers worldwide.  GROWTH MARKETS CONSUMER INSIGHT BEST PRACTICE CASE STUDIES GLOBAL & LOCAL CONSUMER TRENDS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Appendix – Product Insight deliverables Global new product launch information covers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Food &  Drink Health &  Beauty Tobacco & miscellaneous Pet care Household  products
Appendix – Market Insight deliverables Over 200 product categories and more than 500 product segments across 10 distribution channels in 62 countries (equates to c.94% of global GDP in PPP terms). Our coverage is consistent with cross-comparable definitions globally. ,[object Object],[object Object],Market share analysis 2002 - 2009 For all product markets, categories, segments and sub-segments in the database, data is provided per country, by region and globally, as specified above. Data  coverage ,[object Object],[object Object],[object Object],[object Object],Historic sales trends 1999 - 2009 ,[object Object],[object Object],[object Object],[object Object],Forecast sales trends 2009 – 2014 ,[object Object],[object Object],[object Object],Retail distribution channel analysis  2002 – 2009
Appendix – Company Insight deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],Products &  Services The Financial Deals Database is a comprehensive source of global information on mergers and acquisitions, private equity backed buyouts, venture capital investments, IPOs and private placements. Daily updated financial deal tracking ,[object Object],[object Object],[object Object],[object Object],Strategy ,[object Object],Company  Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],Company  Structure
Historical and forecast macro-economic, socio-economic and demographic data for  213  countries and  46  Political & Geographic groupings worldwide.  106  country profiles with PEST / PESTLE analysis Appendix – Country Insight deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Indicators
Appendix – Our clients Delivering value to brand leaders. A small sample… We use Datamonitor when and where retail or consumer panel data is not available. These projects are typically either non-category related or are targeting adjacent categories I've also used Datamonitor's new product database to analyse competitors' long term NPD strategy Datamonitor for me is a first point of call, when wanting to get some external stimulus, understand new categories, new benefits and new geographies I have used Datamonitor for information related to the projects we are working on regarding behavior change…Global Consumer Trends [attitudes & behaviours] in heart health have been helpful in informing [our strategy around] consumer attitudes and trends in this area I frequently refer  to your Global Consumer Trend insights when framing up the consumer side of strategic planning and brand development. Recently one of our brands was evaluating the potential of entering a new category. It was great to not only be able to pull category market and consumer usage information but to also look at recent innovation trends within the category Quarterly tracking [of] beverages innovations around the world to inspire us
Local research team Regional analysis team Key Appendix – Research resources North America regional team Europe regional team Indian and Asia regional team Asia Pacific regional team China and Far East regional team South America regional team MENA regional team
R&A Director The R&A Director is responsible for all aspects of content production and research resource management worldwide. Regional  analysis teams The regional analysis teams are responsible for co-ordinating the research and for taking qual and quant research, contextualising it and deriving any numbers and forecasts. The regional teams are based in all our regional offices. Analysts have an in-depth knowledge of their respective geographical areas.  Local research teams Local research teams form part of Datamonitor’s fieldwork network and are responsible for undertaking on the ground research in terms of auditing and interviews and also for providing any qualitative feedback and information that is useful for modelling and analysis. They report into the relevant regional team. Administrative support Administrative support functions, such as Datamonitor’s primary fieldwork office in India and the store audit support function will help the project director coordinate our global resources. UK (London & Manchester), Australia (Sydney), India (Hyderabad), Brazil (Sao Paolo), USA (Chicago), UAE (Dubai), China (Beijing & Shanghai) Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, UK, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Malaysia, Mexico, Algeria, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia and Montenegro, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, UAE, Uruguay, USA, Venezuela, Vietnam, Sweden  and more… London, India and Manchester based London based Function Responsibilities Geographical scope Appendix – Research resources
Datamonitor is a world-leading provider of global business information, delivering independent insight, data, analysis, and opinion.  Datamonitor has been awarded business Superbrand status Datamonitor employs 1,500 people including 750 analysts and specialist researchers Datamonitor has a turnover in excess of $200m and is part of the Informa Group Datamonitor has offices in London, Paris, New York, Chicago, Boston, San Francisco, Dubai, Tokyo, Hong Kong, Beijing, Hyderabad, Sydney, Melbourne and more… Appendix – About us  € € We help over 6,000 of the world’s largest companies to turn insight into inspiration and foresight into advantage worldwide. € € € € € €
Service Level Agreement
Our contact details Queries regarding this presentation should be addressed to: Contact Radmila Blazeska  Email [email_address] Telephone +44 20 7551 9585  Fax  +44 20 7551 9347  Address 119 Farringdon Road,EC1R 3DA, London, United Kingdom

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  • 19. Appendix – Our clients Delivering value to brand leaders. A small sample… We use Datamonitor when and where retail or consumer panel data is not available. These projects are typically either non-category related or are targeting adjacent categories I've also used Datamonitor's new product database to analyse competitors' long term NPD strategy Datamonitor for me is a first point of call, when wanting to get some external stimulus, understand new categories, new benefits and new geographies I have used Datamonitor for information related to the projects we are working on regarding behavior change…Global Consumer Trends [attitudes & behaviours] in heart health have been helpful in informing [our strategy around] consumer attitudes and trends in this area I frequently refer to your Global Consumer Trend insights when framing up the consumer side of strategic planning and brand development. Recently one of our brands was evaluating the potential of entering a new category. It was great to not only be able to pull category market and consumer usage information but to also look at recent innovation trends within the category Quarterly tracking [of] beverages innovations around the world to inspire us
  • 20. Local research team Regional analysis team Key Appendix – Research resources North America regional team Europe regional team Indian and Asia regional team Asia Pacific regional team China and Far East regional team South America regional team MENA regional team
  • 21. R&A Director The R&A Director is responsible for all aspects of content production and research resource management worldwide. Regional analysis teams The regional analysis teams are responsible for co-ordinating the research and for taking qual and quant research, contextualising it and deriving any numbers and forecasts. The regional teams are based in all our regional offices. Analysts have an in-depth knowledge of their respective geographical areas. Local research teams Local research teams form part of Datamonitor’s fieldwork network and are responsible for undertaking on the ground research in terms of auditing and interviews and also for providing any qualitative feedback and information that is useful for modelling and analysis. They report into the relevant regional team. Administrative support Administrative support functions, such as Datamonitor’s primary fieldwork office in India and the store audit support function will help the project director coordinate our global resources. UK (London & Manchester), Australia (Sydney), India (Hyderabad), Brazil (Sao Paolo), USA (Chicago), UAE (Dubai), China (Beijing & Shanghai) Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, UK, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Malaysia, Mexico, Algeria, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia and Montenegro, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, UAE, Uruguay, USA, Venezuela, Vietnam, Sweden and more… London, India and Manchester based London based Function Responsibilities Geographical scope Appendix – Research resources
  • 22. Datamonitor is a world-leading provider of global business information, delivering independent insight, data, analysis, and opinion. Datamonitor has been awarded business Superbrand status Datamonitor employs 1,500 people including 750 analysts and specialist researchers Datamonitor has a turnover in excess of $200m and is part of the Informa Group Datamonitor has offices in London, Paris, New York, Chicago, Boston, San Francisco, Dubai, Tokyo, Hong Kong, Beijing, Hyderabad, Sydney, Melbourne and more… Appendix – About us  € € We help over 6,000 of the world’s largest companies to turn insight into inspiration and foresight into advantage worldwide. € € € € € €
  • 24. Our contact details Queries regarding this presentation should be addressed to: Contact Radmila Blazeska Email [email_address] Telephone +44 20 7551 9585 Fax +44 20 7551 9347 Address 119 Farringdon Road,EC1R 3DA, London, United Kingdom

Hinweis der Redaktion

  1. By combining the different information streams we produce, our company insight is richer than the competition – we can include: brand and company shares new product launch information financial deal data None of our competitors cover all of these areas.