5. There could be many purposes :-
Generate
income
Develop
name
recognition
Sell
products
Showcase
knowledge
or skills
Enhance
company
image
6. After determining the goal,
one should evaluate the
available material like
brochures, articles etc.
After evaluating we’ll get
to know what content is
already available and
knowing that we can work
on the other contents.
7. With a clearly
defined target
audience, it is much
easier to determine
how to market your
company.
It helps providing a
clarity as we plan
the remainder of our
content.
8. Looking at similar sites,
dealing with similar services or
products gives us an overview
about what to add in our
content and what not.
Make a list of content,
features, and elements which
you like and which you don’t
like.
9. since its all about the
customers, so understanding
the needs of the target audience
is also important.
Building an ideal website is
not the only target, but making
it user friendly according to the
needs of our target audience is
important.
10. A website needs to be updated
regularly, so we need to set a
budget .
Initial cost on building a website
is not the only cost so setting of
budget is also important.
11. Before creating a website,
one needs to create a
structure of the website.
Doing this , we can
rearrange and prioritize
our content before writing
begins.
15. Content plan should be made
considering following aspects:-
Whom to contact?
16. One should make the copy action oriented by
providing various links to the contact page.
We should encourage people to take the
action, once they read the copy.
17. Making the website creative
is yet again an important step
to be taken to attract the
people.
We can give our website a
visual effect using pictures,
charts, or illustrations.
