What is Growth Hacking? You will learn 3 key things about growth hacking as well as famous examples of growth hacking ideas and techniques. This slides were presented during Barcelona Growth Hacking Meetup on 21.10.2013.

1. Introduction to
Growth Hacking
+ Networking
Growth Hacking Barcelona Meetup
21.10.2013
Radek Grabarek

2. Radek Grabarek
Senior editor at Softonic
4 years in Barcelona
From Warsaw, Poland
Geek, startup & mobile app enthusiast
@radekg
facebook.com/radekg

3. What is Growth Hacking?
Simple definition:
“Growth hacking is a set of tactics and
best practices for dealing with the
problem of user growth”
Mattan Griffel - growhack.com

4. 3 key
things about
Growth Hacking

5. 1) Intersection
Growth hacking is an intersection of 3 areas:
PROGRAMMING
MARKETING
DATA ANALYSIS

6. 2) Based on DATA!
-
A/B tests
Landing page optimization
Key metrics
Email marketing
Onboarding
SEO
UX

7. 3) Disruption
- Growth hacking is disrupting the way
companies are organised
- Big companies structures:
● Marketing
● Data analytics / business optimization
● Content / products
Several teams → one team focused on growth

8. Who is responsible for growth?

9. Why do we need Growth hacking?
- It’s quite easy to build a startup but...
It’s hard to grow it.
- Most companies track only topline and
bottomline metrics --> Traffic and Revenue
- To grow, we need pirating skills...

10. Growth hacking is for pirates!
AARRR!

11. Dave McClure
Startup metrics for pirates
A: Acquisition - where / what channels do users
come from?
A: Activation - what % have a "happy" initial
experience?
R: Retention - do they come back & re-visit over
time?
R: Referral - do they like it enough to tell their
friends?
R: Revenue - can you monetize any of this
Source
behaviour?

12. Best practices:
Famous examples

13. Hotmail
“This email sent with Hotmail. Join Hotmail
now”
AND
“Get your free email at Hotmail.”

14. Airbnb “Post to Craigslist” feature
More info:
Andrew Chen

15. Dropbox Incentivized Referral Program

16. Mailbox
waitlist
More info:
The Verge

17. Mint content/SEO strategy
More info:
Okdork

18. Growth hacking - critics
Is a growth hacking just a buzzword?
● Yes
● No

19. Growth hacking - something new
Google trends - Worldwide - 2004 - present

20. Growth hacking - trendy only in USA
Google trends - Worldwide - 2004 - present - regional interest

21. Growth hacking - last 12 months
Google trends - Worldwide - past 12 months

22. Growth hacking - critics
- “Growth hacking is just a bunch of tricks and
gimmicks.”
NO:
Without a great product, you can’t succeed!

23. Why Growth hacking is great?
- It gives you a simple framework, a simple
path
- AARRR!
- One key metric
- Experiment, measure, optimise, repeat...

24. SPAII - our hosts
Big THANKS to
Marc and Xavi
Spaii is a cultural center in Barcelona for the
outreach of science and technology in space,
providing activities for people from all ages
including workshops, conferences and
spacecamps.
www.spaii.net

25. Thank you!
Growth Hacking Barcelona Meetup
21.10.2013
Radek Grabarek