Future brand innovation
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The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
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Future brand innovation
- 1. Tomorrow comes today How to organise for innovation 2 December 2014
- 2. The world is not changing. How to organise for innovation | 2 December 2014 | © FutureBrand 2
- 3. The world has already changed. How to organise for innovation | 2 December 2014 | © FutureBrand 3
- 4. Planet & People How to organise for innovation | 2 December 2014 | © FutureBrand 4
- 5. Corporations & Customers How to organise for innovation | 2 December 2014 | © FutureBrand 5
- 6. Humans & Robots How to organise for innovation | 2 December 2014 | © FutureBrand 6
- 7. 1. Business models today Travel accommodation without owning any hotel rooms Taxi companies without owning any taxis Banking services without owning any banks How to organise for innovation | 2 December 2014 | © FutureBrand 7
- 8. 2. New social values From I don’t want to talk to a machine To I don’t want to talk to a person How to organise for innovation | 2 December 2014 | © FutureBrand 8
- 9. 2. New social values …unless the person looks like a machine How to organise for innovation | 2 December 2014 | © FutureBrand 9
- 10. 3. Time redefined Dramatic reduction in company lifespan A billion-dollar industry born 6 years ago Increase in average number of careers Life starts all over again at 55 11+ job in our working lives (and likely multiple careers) How to organise for innovation | 2 December 2014 | © FutureBrand 10
- 11. Years ago, change took time… How to organise for innovation | 2 December 2014 | © FutureBrand 11
- 12. The future is already here. How to organise for innovation | 2 December 2014 | © FutureBrand 12
- 13. A cautionary tale Too late, too slow to change. How to organise for innovation | 2 December 2014 | © FutureBrand 13
- 14. What keeps you awake at night? How to organise for innovation | 2 December 2014 | © FutureBrand 14
- 15. What do you dream about? How to organise for innovation | 2 December 2014 | © FutureBrand 15
- 16. The future is positive. How to organise for innovation | 2 December 2014 | © FutureBrand 16
- 17. Creativity is in the eye of the beholder. How to organise for innovation | 2 December 2014 | © FutureBrand 17
- 18. What is innovation? New stuff made useful How to organise for innovation | 2 December 2014 | © FutureBrand 18
- 19. All innovation is not created equal How to organise for innovation | 2 December 2014 | © FutureBrand 19
- 20. Innovation is not… 1. Eureka! 2. Lone genius 3. Big budgets How to organise for innovation | 2 December 2014 | © FutureBrand 20
- 21. 1 2 3 4 5 6 7 8 9 10 10 most innovative companies 10 biggest R&D spenders How to organise for innovation | 2 December 2014 | © FutureBrand 21
- 22. 10 most innovative companies 10 biggest R&D spenders How to organise for innovation | 2 December 2014 | © FutureBrand 22
- 23. All things big and small $ How to organise for innovation | 2 December 2014 | © FutureBrand 23
- 24. We’re a bunch of ideas…. we never throw an idea away because you never know when someone else will need it. More than 80 per cent of 3M’s patents have more than one inventor. How to organise for innovation | 2 December 2014 | © FutureBrand 24
- 25. Workers with the most patents often shared lunch or breakfast with a Bell Labs electrical engineer named Harry Nyquist. How to organise for innovation | 2 December 2014 | © FutureBrand 25
- 26. How to organise for innovation | 2 December 2014 | © FutureBrand 26
- 27. The future is collaborative. How to organise for innovation | 2 December 2014 | © FutureBrand 27
- 28. There is no right answer. Only the one we come up with together. How to organise for innovation | 2 December 2014 | © FutureBrand 28
- 29. How do we organise ourselves today? How to organise for innovation | 2 December 2014 | © FutureBrand 29
- 30. Routine vs. Innovation How to organise for innovation | 2 December 2014 | © FutureBrand 30
- 31. Routine vs. Innovation Drive out variance See old things in old ways Replicate the past Comfortable Make money now Enhance variance See old things in new ways Break from the past Uncomfortable Make money later How to organise for innovation | 2 December 2014 | © FutureBrand 31
- 32. Imagineers or, Cast members How to organise for innovation | 2 December 2014 | © FutureBrand 32
- 33. The innovation gap 44% companies globally said there was alignment between innovation and culture. Only 14% in Australia. How to organise for innovation | 2 December 2014 | © FutureBrand 33
- 34. 1. Innovation initiatives How to organise for innovation | 2 December 2014 | © FutureBrand 34
- 35. 2. Innovation skills Distribution Operations Viticulture Marketing Finance Sales Think Creative Leadership Lab We teach them the mindset, toolset and skillset to release their own creative potential and also help them to infuse that creativity within their teams. HR How to organise for innovation | 2 December 2014 | © FutureBrand 35
- 36. 3. Innovation crowds Innocentive + experts SeeClickFix + communities IdeaStorm + customers PatientsLikeMe + patients How to organise for innovation | 2 December 2014 | © FutureBrand 36
- 37. 4. Innovation engines FutureWorks is P&G's global Entrepreneurial Engine. Create, incubate, and scale transformational new business models, new categories, and service experiences that capitalise on consumer-driven, disruptive market innovation. 10 startups moved to Portland for 3 months to collaborate with Nike. With access to Nike+, the FuelBand, and 300 mentors, the startups built offers to help people live more active lives and showcased them to investors and partners at demo days. How to organise for innovation | 2 December 2014 | © FutureBrand 37
- 38. 5. Innovation experiments We run over 100 experiments at any given point. We test about 1% of our user base on any given platform at any given time. How to organise for innovation | 2 December 2014 | © FutureBrand 38
- 39. The future is… The future is here. How to organise for innovation | 2 December 2014 | © FutureBrand 39
- 40. The future is… The future is positive. How to organise for innovation | 2 December 2014 | © FutureBrand 40
- 41. The future is… The future is collaborative. How to organise for innovation | 2 December 2014 | © FutureBrand 41
- 42. The future is… The future is full of new stuff made useful. How to organise for innovation | 2 December 2014 | © FutureBrand 42
- 43. The future is… …we just need to get organised. How to organise for innovation | 2 December 2014 | © FutureBrand 43
- 44. A final thought We live in a world where we can do anything…it’s no longer ‘can’ we do it, but ‘should’ we do it? – Dr. Jonathan Reichental, CIO City of Palo Alto How to organise for innovation | 2 December 2014 | © FutureBrand 44
- 45. See you in the future Richard Curtis Chief Executive Officer FutureBrand rcurtis@futurebrand.com @radarblur How to organise for innovation | 2 December 2014 | © FutureBrand