The document discusses 8 ways to reuse videos that have already been created for business purposes. These include: 1) Creating transcripts of videos to use in new products. 2) Making short tips by cutting videos into bitesized pieces. 3) Creating new information products by bundling videos, transcripts, and other materials. 4) Refreshing or re-editing older videos by extracting still-relevant information. 5) Adding videos to membership sites or using as bonuses. 6) Turning short videos into longer ones by expanding on points. 7) Turning transcripts into books with extra information and explanations. 8) Making blog posts by transcribing and rewriting videos. The overall message is that businesses can get more value from content by

1. D R . R A C H N A J A I N
8 Ways to Reuse Your Videos

2. Many of my clients are becoming increasingly interested in creating videos
for their businesses. They are excited by the possibilities to connect with
their audience, and build rapport more quickly. Plus, of course, they would
like to build their expert status, and make new connections. Since creating
videos can take a bit more effort than other kinds of marketing, we’ve also
been talking about how they might use- and re-use their video content once
it’s created.
I wrote an email to one of my clients with a list of 8 ways to reuse your
videos, I thought you might find it handy too.

3. 1) Create transcripts
When each video is finalized, always get transcripts made right away. This
means that you can use them in the creation of new products when you choose
to reuse your videos.

4. 2) Make short tips from them
Cut the videos down to small bite-sized pieces that you can use as minute tips or
30-second tips to put on your website at the start of a full-fledged blog post. This is
a good option if your videos tend to be longer than 5 minutes.

5. 3) Create new information products
Use a combination of videos, transcripts and other information to make an entirely
new information product. You can bundle it all together and sell it as a new product
from your website. An example might be if you were going to put together a short
training course- you could use your video, the video transcript, and then some
supplementary/additional material to make a new product.

6. 4) Refresh or re-edit them
If you have a lot of older videos where some of the information is no longer useful,
you can extract the information that is still relevant, then combine it together into
a new video using video editing software. This may be a great task for your
assistant to do for you.

7. 5) Add to a membership site or use as a bonus
Anything you make can be added as a resource, product or benefit to a
membership site that you set up. You can easily use videos as bonuses or
giveaways as well.

8. 6) Turn a short video into a longer one
Starting with the transcription, you can expand on points from the video. Just add
in explanations for each discussion in the video. You can even do this within the
actual video by transitioning to you talking to the camera or inserting an explainer
video at the point that needs more information. This would be a great way to turn
a shorter video into a longer, more in-depth one.

9. 7) Turn them into a book
Using transcription as a start, you can make a print or eBook from the
information. Add in images, extra information, and more explanations to make it a
full book that you can publish either as an eBook or print book.

10. 8) Make them a blog post
One of the simplest ways to reuse a video is to transcribe it, then make it more
understandable by rewriting the transcription into a blog post. Blog posts are a
natural when it comes to repurposing a video.
While there may be no such thing as a new idea, you can get a lot more value from
all your content if you think about using it in different ways over again!