Rachel Lawlan

London, United Kingdom United Kingdom

Strategy Consultant

Advertising / Marketing / PR

I'm a strategist. That means I work with many diverse businesses/brands to help them identify and develop the most effective means of achieving their objectives. Simple as that. Except, as we all know, it's not that simple. So you want to grow sales by 3%/5%/10% by this time next year (or defend your SOM, or enter a new market, or reach a new audience...)? And, let me guess, you've got a limited budget? There are hundreds of things you could and should consider: grow penetration? frequency? drive loyalty? influence your key influencers? attack or undercut the competition? And once you've decided that, how are you going to go about it: develop a new product or service? create a maj...