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Launching a Product
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My presentation given at the Emerge Conference. January 16th 2012.
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Launching a Product
1.
Launching a product
2.
Rachel Andrew
3.
http://grabaperch.com
4.
from service
provider to software company
5.
Where we were
in 2009
6.
http://edgeofmyseat.com
7.
The problem with
service businesses
8.
Time is a
finite resource
9.
10.
We need a “really
little CMS”
11.
we built Perch
to scratch our own itch
12.
We already knew
a lot about Content Management
13.
other people might
need this too...
14.
Congratulations! You’re now
an Independent Software Vendor
15.
We had no
money.
16.
code came free
17.
what can
you build for free?
18.
You have to
pay for some stuff.
19.
Scary Legal Stuff
20.
Hosting
21.
UI Design
22.
Our costs were
paid back from sales in 24 hours after launch
23.
We had a
great product Everything else was bare minimum
24.
25.
26.
27.
28.
http://moo.com
29.
“
”
30.
“
”
31.
Competing in a crowded
market
32.
do something different
33.
do something better
34.
do both.
35.
“
”
36.
What about
free competition?
37.
Better features
38.
Support
39.
Time- saving
40.
Pricing
41.
FREE!!!
42.
“
”
43.
FREE!!! for
a cut down version - £££ for the full version
44.
FREE!!! for the core
- £££ for add-ons
45.
FREE!!! but if
you want support - you pay
46.
£35 (+VAT) and
FREE support, addons & updates
47.
A license fee
means we can put the product and our users first.
48.
support
49.
Don’t underestimate the
time support will take
50.
Don’t underestimate how important
support is
51.
52.
You need a system
53.
Helpspot
54.
55.
have a no FAQ
policy
56.
design support out
of your product
57.
58.
59.
a better experience
for your users = less work for you
60.
listen to your users
61.
constantly ask their opinion
62.
act on it, quickly
63.
What will make
the most difference to the most people?
64.
“
”
65.
Don’t waste time
on non-customers
66.
Care. A lot.
67.
68.
“
”
69.
Thank you http://rachelandrew.co.uk/presentations/emerge Photo credits: http://www.flickr.com/photos/lindenbaum/345980717/ http://www.flickr.com/photos/ell-r-brown/4039347263/ http://www.flickr.com/photos/paulholloway/3538542041/ http://www.flickr.com/photos/bike/2933759620/ http://www.flickr.com/photos/streamishmc/5075066661/ http://www.flickr.com/photos/markhillary/1347412899/
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