6. All the best stories in the world are but one story in reality. The story of escape. It is
the only thing which interests us all and at all times, how to escape.
Arthur Christopher Benson
7. Escape Explained
Now!
Subliminal
A beautiful, pop up world with
elements of 3D and AR to entertain Temporarily
and engage at different levels
Return
Educate about Grolsch without
even thinking about beer Fantasy
There is always something new here
Surprise me
Love escaping here Reward me
Total immersion
8. Play
Mental Conscious Subconscious
Social Constructive Fantasy Games With Rules
Solitary Parallel Group
16. Play Explained
Warmth
Pop-up elements are randomised (and personalised), so Create
you can interact with them within a session, but these
elements may not be there when you next log in. Elements Share
may be categorised and linked to “tags”, so imagery will
change, but behaviours stay the same. Fantasy/fun
Surprise me
Play is rewarded by length of time, scope of interaction and Reward me
time on site…?
Immersion
23. Subliminal Flavours:
Subliminal Play
Not all flavours are consciously recognised
Sometimes we subconsciously absorb an image, sound or flavour and yet
only acknowledge this once it is brought to our attention
27. “In wisdom gathered over time I have found that every experience is a form of exploration.”
Ansel Adams
28. Explore Explained
Dip in
Return
The website changes each time the visitor logs in anytime
Visitors can share all or aspects of their journeys
Learn more
Seasonal imagery and treatments change the
familiar landscape New
experience
Visitors can share all or aspects of their journeys
New territory
31. Journey
Emotional Mental Physical Conscious Subconscious
A container for escaping, playing and exploring
32.
33. “A journey is best measured in friends rather than miles”
Tim Cahill
34.
35. Journeys Explained
Drag and drop and words to describe your personal journey
In time
These words will influence how a journey looks and transforms
Physical
Create and save a journey that can be shared with others Mental
Emotional
Allow people to add words to a journey and change the way it looks
To share
Journeys can house Personal
comments, illustrations, thoughts, photos which can be Transformation
tagged. The tags can also change the appearance of your
journey
39. Messaging as a multimedia journey
Grolsch library of images, sounds and words to create a message
Message gets sent to friend
They can add their own images, sounds and words to what has already been created
Messages become threads, threads become conversations, conversations become journeys
Journeys are tagged and visualised within the Grolsch landscape
Every message has a level of visual impact on the Grolsch landscape
Messages can morph from 2D elements and textures into 3D structures…
…also offering an extension for AR features (e.g. a Grolsch bottle bursting / emerging out of card, a
hummingbird in all its colour or a specific message)
Messages can be created in the world of Grolsch, or via social networking apps or even a a rich media MPU
43. Prizes will be event-driven, but there will also be prizes randomly available
on the website – a sort of online treasure hunt.
We could list the prizes that are available to find
Stock hundreds of prizes to win over the course of the year, be as specific as
possible to our target audience.
Campaign T-shirts designed by Leith and Blonde
GPB and GPL T-shirts designed by Leith and Blonde
Unusual weekend breaks
Theatre vouchers
Concert tickets (based on postcode data and assigned to a pool of members who share those postcodes)
Stunt kites
Restaurant vouchers
Flowers for a year
Zoo tickets
Canoe
Umbrellas
Free Beer For A Year (to include free glassware & perhaps even cheese…)
